How Can Electricity Providers Rush Out Of The Physical Shopping Malls?

Not long ago, the "double eleven" promotion, the big electricity providers shouted hard, won both fame and profits, and Dangdang was only on the "double eleven" day.

The investment platform has sold more than 20 million of the goods, and it is very important to exclaim on the consumption ability of Chinese netizens.

However, vigorously promoted sales also caused some sequelae, for example, recently, the media broke the news that Dangdang received more than third party merchants' "support fees".

In fact, in the long run, all the small and medium sized electricity providers under the electricity supplier platform will give users more benefits, which is the only way for the electricity supplier.

Current domestic

The cake growth in the market is not fast. If the electricity supplier wants to maintain two digit or even three digit growth, it will be the only "Huashan road" to rush out from the encirclement of the physical shopping mall.

As the main consumer, the enthusiasm of Chinese netizens is largely due to the convenience and reliability of the network platform, especially the price is cheaper than the physical stores.

All along, the biggest problem of online shopping is credibility. With the rise of Dangdang, Jingdong and a number of reputable business providers, e-commerce has attracted a period of rapid development.

Because of 13 years of persistence, Dangdang has won the trust of many netizens.

After selecting the business platform for third party merchants, Dangdang has sped up the development of a large number of small and medium businesses.

According to statistics, the annual growth rate of business turnover of Dangdang network for third party merchants has been maintained at over 100% for three consecutive quarters, with the growth rate reaching 200% in the second quarter.

In the third quarter, the number of merchants in Dangdang has exceeded 1.4.

With integrity as the basis, Jingdong, Taobao and other electricity providers also have been relatively rapid development.

The problem of honesty has been solved, and the price problem also needs to be solved.

Compared with e-commerce sites, the physical mall has a very obvious advantage, whether WAL-MART or Carrefour, and even Gome and Suning, they are generally "big money".

Not only is it bigger, the history is longer, the strength is stronger, the product category is more, but also is closer to the consumer life circle, has the perfect service system.

Once the entity mall begins to fight "price war" and even drop its status and compete in the e-commerce market, the electricity supplier will have a hard time.

Moreover, they have already begun to do so.

Take Gome as an example, it vigorously advocates the strategy of low price normalization and universal benefit, compared with other businesses' helpless "limited time promotion", Gome frequently refreshes the low price of popular products.

WAL-MART's No. 1 store, suning.com and Gome online shopping mall have demonstrated the ambition of the physical mall.

Faced with the "price war" and "electronic commerce" station of the aggressive entity mall, if

If we fail to see the situation correctly and take the initiative to attack it, we are likely to face the fate of being eliminated.

"Double two" is coming, and the electricity providers should seize the opportunity to concentrate their efforts on all the small and medium businesses, and give full play to their advantages so as to make greater efforts to promote sales and give users more benefits.

This will not only capture the hearts of more netizens, but also strengthen themselves and win more long-term development.

After all, "the wolf is here".