Smart "Taobao" In The Clothing Promotion War In The Mall

I like it till the end of the year market People who "go shopping" may enjoy themselves more this year. The reporter visited the market yesterday and found that affected by the high inventory, clothing and home textile businesses joined the price reduction promotion wave early, and started a "promotion war" in advance. The promotion at the end of the year was more powerful than that in previous years, and the minimum discount for many goods was only 30%.

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Taobao is not only available online, but also in shopping malls. "It's a special price, let's have a look." Yesterday afternoon, on the second floor of Guanyinqiao Chongbai Shopping Mall, the shopping guide of a brand of women's clothing was "yelling" to attract customers, attracting the attention of many consumers.

Yesterday, the reporter visited many shopping malls such as New Century, Chongbai, Wangfujing Department Store and found that this year's winter clothing promotion season came earlier than previous years, and the discount was more powerful. "The discount was only available on New Year's Day in the past years, and it has started this year." The sales staff of Guanyinqiao Maoye Department Store said that the advertising slogans such as "50% off for winter clothes", "100 yuan saved for 300 yuan", "3 fold up for a few women's clothes" can be seen everywhere, and the promotion scope basically covers all brands' new winter clothes. The reporter saw a long queue in front of the cash register. "The weather is getting colder and colder. I will buy some winter clothes at a discount." I am shopping clothes Ms. Mao told the reporter that the original price of a coat was 1600 yuan, and only 480 yuan at a discount of 30%, which was very cost-effective. At the same time, in the home textile sales area such as bedding, the reporter saw Xiao Lin's bedroom, Shanshan home textile, Blue Pigeon home textile, etc., and put up the "special price" signboard one after another. For example, a four piece bed set with the original price of 998 yuan was only 299 yuan, and a ten piece bed set with the original price of 3000 yuan was only 1190 yuan after the discount, and also launched preferential activities such as "saving 100 yuan for 200 yuan". According to the salesperson of a textile brand store, this year's 30% to 40% discount is very common.

　　 The price of high-end clothing is higher than that of previous years

The reporter's visit found that the price of winter clothing this year is still higher than last year on the whole. The price of new bottomed long sleeve T-shirts and shirts is more than 200 yuan, the price of knitted sweaters is more than 300~500 yuan, and the price of middle and high-end brand coats and down jackets is often more than 1000 yuan. The prices of many domestic clothing brands have increased by tens to hundreds of yuan over last year.

"The cost of labor, raw materials and transportation is increasing, and the price of winter clothing this year is 10%~20% higher than that of last year as a whole." The shopping guide of a brand of women's clothing said that, like a short down jacket that cost 1098 yuan last year, the price of the same style rose to 1198 yuan this year. Chongqing School Clothes & Accessories Deng Yi, president of the Association, said that the cost of winter clothing this year increased by more than ten yuan compared with that of last year.

Due to the overall high price, sales of some high-end brands are still cold despite discounts. The reporter saw in Jiefangbei Metropolis Shopping Mall that a high-end brand of women's clothing had posted an advertising slogan of "10% off" in front of the new winter counter this year. "The price is too high to sell," the shopping guide of the brand told the reporter with a helpless face.

　 The clothing market is still not optimistic next year

"The general economic environment is not good, the market demand for purchase is declining, and high-end products this year are basically not selling." Wang Lian, the head of Chongqing Xuanzhilian Mengmei Trading Co., Ltd., said that since this year, under the pressure of slowing economic growth, rising costs, crowding out online shopping and other pressures, clothing, home textile and other enterprises are facing huge inventory pressure. According to the data, there are only 22 A-share clothing listed companies, and the total inventory in the third quarter reached 38.2 billion yuan. In addition, the third quarter report data of major listed home textile enterprises also shows that most enterprises have increased their inventories compared with the beginning of the year. For example, the third quarter report of Luolai Home Textile shows that the inventory is 684 million yuan, an increase of 32.35% over the beginning of the year.

"I can't sell more than 10 million stocks." Wang Lian said reluctantly that besides his own brand, he also acted as an agent for two brands of bedding, but affected by the inventory, he is basically in a state of no profit, and will continue to face the situation of vigorously eliminating inventory next year. Zhu Qinghua, a researcher in the light industry of CIC Consulting, said that the clothing market is still difficult to get rid of inventory problems next year, and the situation is not optimistic.

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Wangfujing Jiefangbei Store New Clothes Appear, Some Brands Give 30% Off

The reporter learned from Wangfujing Department Store yesterday that from the 30th of this month, the anniversary celebration of Wangfujing Department Store and the opening of Jiefangbei Store will be launched at the same time, and the largest celebration of Wangfujing Department Store since its opening in Chongqing for 9 years will be launched. Some brands will give back 30% to customers.

According to reports, Wangfujing After five months of modification and upgrading, Jiefangbei Store now has a business area of more than 70000 square meters and has introduced more than 200 fashion brands. On the basis of the original popular department stores, it has formed a variety of formats, including catering, leisure and entertainment, and children's world, and has created a new shopping center oriented youth department store. Relevant staff said that in this event, Wangfujing will work with a number of domestic and foreign brands to jointly launch the largest promotion effort and the lowest threshold of 99 yuan cash free 99 yuan department store e-voucher activity. In addition, there are a large number of special items, basically 30% off the tag price.