Adidas Says Overselling Is A System Problem 1 Million Cash Compensation Consumers

Yesterday, reporters

After the official sale of the flagship store was reported, the reporter received a part of the "oversold" list of consumer statistics.

There are 162 data in the list. Most of the "oversold" orders are concentrated within a few minutes after the zero point, of which more than 40 orders were made at 0:00 Beijing time and 0:01 o'clock, and nearly 110 orders were placed at 00:05 and within 68% of the total data, with a maximum payment of 1952 yuan.

At the same time, yesterday, Adidas China official issued a statement that the ADI flagship store will take active responsibility to solve the problem, while Adidas will use about 1000000 cash to add compensation to consumers.

And explain that this is the problem of the electricity supplier system.

A number of consumers questioned why the order at the beginning of the activity would be "oversold". For this reason, a relevant official of Adidas flagship store said that at this time, there were more people placing orders, and the products were already less stock. "But at that time, the system had received all of these orders, so the" oversold "situation appeared.

He pointed out that Adidas flagship store has no choice in order, all sources of information are in the electronic business platform.

And Lu Zhenwang, an electricity supplier observer, believes that the electronic commerce system does not follow the chronological order when it takes orders.

For this "oversold" phenomenon, the official statement of Adidas China said that on the day of "double eleven" activities, millions of customers placed orders and paid online simultaneously, which far exceeded the load capacity of the electronic platform. "Affected by system problems, many customers inevitably encountered purchase and delivery problems."

The relevant official of the ADI flagship store also told reporters that the flagship store had communicated with the electronic business platform after the affair came out, but it was told that the order could not be cancelled and could only be refunded. "At this time, we realized that the situation was more serious than imagined."

The solution to this "oversold" incident is to compensate 30% of the mall points on the basis of full refund. "(consumers) there are other specific needs. We will deal with them in a special case, as long as they are reasonable enough to satisfy them."

According to the above Adidas personages, although they have added more products this year, they still can not meet the needs of consumers. "Many stocks are in the hands of distributors, and ownership is not in Adidas."

In this regard, insiders pointed out that Adidas's participation in the event is the so-called "tail cargo". It is impossible to replenish the goods. Therefore, it is impossible to arrange production again.

Reporters learned from the above Adidas flagship stores that oversold orders were nearly about 3000000 yuan, so far this part of the sales have been lost. "Extra, we have to pay about 1000000 yuan of cash to make 30% of the mall integration compensation."

Will events follow up on Adidas?

Ye Qizheng, editor in chief, believes that there is no such thing as a negative effect. Originally, such activities were aimed at obtaining low price goods, and the system condition was inevitable.

In view of this "oversold" incident, the reporter interviewed.

Municipal consumer protection committee.

A staff member of the committee told reporters that they had only recently received complaints. The specific situation is still under investigation. "It will take several weeks to come out, so it is not yet possible to give answers to relevant questions."

At the same time, he also pointed out that double eleven is a new consumption phenomenon. They also came into contact with similar problems last year, but there is no such serious problem this year.