Review Of China'S Garment Development In 2012

In the past two years, the weak market in Europe and the United States has led to sluggish exports, slowing domestic market growth, widening domestic and foreign prices of raw materials, and increasing the costs of inventory, labor and raw materials.

Prices continue to rise, pformation and upgrading of enterprises bring innovation difficulties, enterprise land cost is increasing.

Difficulties make Chinese garment enterprises feel that 2012 is not easy.

As China's clothing industry and the world's "weathervane", "barometer", China International Clothing

The CHIC has always guided the development of China's garment industry and promoting the development of China's clothing brand as the purpose of its exhibition. Its core concept has always been around the "2020".

Efforts are being made to target the world's leading, highly cohesive and most service oriented commerce and trade exhibition, which is demanded by the powerful country of clothing.

Now facing the unfavorable factors of the big environment, CHIC2013 puts forward the theme "strength refining", hoping to urge enterprises and even the whole industry to face risks and challenges under such difficult circumstances, enhance core competitiveness, and expand from outward expansion to inward practice.

In the twinkling of an eye, it will enter December, and 2012 will draw a conclusion.

Looking back on Chinese clothing this year, it seems a bit heavy this year.

This year, the number of Chinese clothing exports continued to grow negatively, and the domestic market consumption was weak. The pressure of various cost pressures made many enterprises unable to breathe. This year, Chinese clothing is still highly dependent on the demand of the international market and manufacturing power.

Not to mention, the service industry is still a survival tool that Chinese garment industry can not abandon in a few years. This year, many of the textiles sold domestically are still used for export, and the possibility of indirect reliance on the international market is greater than direct dependence. In this year, the Ministry of Commerce notified China in 2012 that there were still many countries that had anti-dumping suits on textiles and clothing in China.

Chinese people want their concerns to develop better, and the Chinese clothing industry with countless loyal costumes is also true.

In line with this goal, the theme of China International Clothing and Accessories Fair (CHIC) in 2013 is "Li Lian". It is hoped that in such a difficult environment, garment enterprises will not only experience, inspire, but also adjust their strength and strength.

The two seemingly simple words have brought together many people's hopes for the tight encirclement of enterprises in 2012 and 2013, and the confidence to overcome difficulties and solve problems together.

I still remember that Chen Dapeng, executive vice president of the China clothing association, said in an interview with reporters: "someone used to think that China is an Oriental giant, but the giant is tall but weak and not strong.

If China wants to be strong, it needs strong muscles. This muscle is the strength of Chinese enterprises, and also the economic strength of China.

Exports continued negative growth in October

But obviously, it is not enough to have enough efforts. The pressure from the external environment is particularly fierce in 2012.

Many people worry from last year to this year. From the beginning of the year to the end of the year, there is only one Chinese clothing export.

China Apparel Association statistics show that in September 2011 ~2012 June, the number of Chinese clothing exports continued to grow negatively, and the growth rate of exports continued to decline. The cumulative growth rate in July this year was positive and negative, and the price rise was decreasing. The price growth had a significant effect on the volume, and the growth of the amount was lower than the price increase, and the price increase narrowed every month.

Although the export figures for the second half of the year have not yet been fully counted, experts predict that the downward trend is irreversible.

Analyzing many factors, it is easy to see that China's textile and garment exports to the EU market have declined, mainly due to the continued weakening of the overall demand due to the European debt crisis, and the decline in export growth in the US and Japan, mainly due to the rising cost of production factors in China, which led to the shift of orders to lower cost countries and regions, resulting in a decline in the share of our country.

China's garment industry, which is superimposed by internal and external factors, is covered with layers of thorns on the way of export.

But the ancients had a cloud: "although Beihai is on credit, it can be picked up; the east corner is gone, and mulberry trees are not late."

The Chinese always admit defeat in the face of difficulties.

Therefore, adjusting industrial structure, upgrading industrial upgrading, strengthening enterprise innovation power, strengthening enterprise independent brand building, and pforming export oriented enterprises into domestic sales have become the emergency countermeasures to solve the problem of poor export.

Weak domestic sales did not improve

Indeed, international

In the recession, the domestic market has become a cake that has been scrambled for. When the clothing export has been encountering Waterloo in recent years, many people are aiming at the domestic market.

They said that under the circumstances of the European debt crisis, internal contraction and the domestic and foreign economic situation, China's strong supporting processing capability and the perfect industrial chain advantage as well as the broad domestic market of the more than 1 billion 300 million people are providing strong backing for the continuous development of the industry.

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When the global financial crisis broke out in 2008 or even earlier, some people saw the broad prospect of the Chinese market. Nowadays, the fact that all the world's clothing brands are full of high and middle end shopping malls is also an indisputable fact. But after seeing the fog, can it be realized that after years of entry, competition and integration, the growth of the Chinese clothing consumer market, which is fiercely competitive and increasingly saturated, has begun to slow down?

According to the statistics of the National Bureau of statistics, in January 2012 ~6, the retail sales of clothing businesses above the limit reached 453 billion 800 million yuan, an increase of 16.9% over the same period last year, 7 percentage points lower than last year.

The sales data of 3000 retail enterprises monitored by the Ministry of commerce also showed that in January 2012 ~6, the sales volume of large retail enterprises increased by an average of 10.8%, an increase of 6 percentage points, a 6.5 percentage point decline compared with the same period last year.

According to the statistics of the China National Business Information Center, the retail sales of clothing commodities increased by 11.28% in ~6 months in January 2012, representing a decrease of 3.3 percentage points compared with the same period last year.

A major factor affecting the decline in domestic sales is the rising price of clothing.

In the first half of the year, according to the data of the National Bureau of statistics, the clothing price index (RPI) of clothing and consumer goods index (CPI) in January 2012 ~6 was 103.3, while the clothing consumer price index (CPI) was 103.5. In June, the clothing prices of clothing consumption increased by 3.3% over the same period.

January ~6 clothing producer price (PPI) rose 2.5% over the same period, down compared with the first quarter.

The overall economic downturn, consumer confidence decline; clothing prices are still at a high level, to a certain extent, inhibit consumer clothing consumption expenditure; brand inventories are high, although through discount discount inventory, but the discount sales promotions frequently, resulting in the formation of consumers' "no discount, no buy" mentality, and even new products discount is also difficult to sell; the online shopping diversion has a certain impact on the physical terminal sales.

More and more factors make the seemingly prosperous domestic market increasingly depressed.

Building independent brands to overcome "harder"

But the days go by, businesses need to develop, industries need progress, industries need to be upgraded, and Chinese clothing is still going ahead.

Chinese people love to say that there is no way to deal with risks. When risk exists, it depends on how you deal with them.

This year, the China Federation of textile industry has promulgated the "2011~2020 for building a textile power" and announced the major development goals in the near future. It pointed out that it is necessary to actively create new advantages of international cooperation and competition in the four fields of scientific and technological progress, independent brand, sustainable development and talent team, so as to enhance the core competitiveness of the industry.

In the new era, we are committed to further enhancing endogenous motivation to adapt to all kinds of new changes and challenges.

We will strive to achieve the goal of building a strong textile nation in the world by 2020.

Wang Tiankai, President of the China Textile Industry Federation, said in an interview with reporters today: "China's clothing enterprises are not strong in their independent innovation now, and their own brands are weak, making China a big manufacturing country.

Therefore, changing the mode of economic growth and speeding up the pformation and upgrading of enterprises is now an important goal.

Now is an important period of opportunity. Only by grasping opportunities and challenges can enterprises break through in adversity.

Because of various reasons, the Chinese market has also faced great international competition. At this moment, it is imperative for us to strengthen our own brand building. "

Obviously, Chinese clothing needs its own brand, and building its own brand has always been the dream of Chinese costumes.

A lot of corporate presidents always talked about building brands when they talked about: "it's harder to make clothes and make clothing brands."

But now, only by overcoming this "more difficult" ravine, can our enterprises develop in the fierce competition to make China's

In the case of export and domestic sales are still not smooth, it will still improve, so that Chinese clothing can really remove the hat of "big manufacturing country" and replace the "big power" new clothes on the world stage.