Clothing Forum Create Brand Clothing Enterprises And Purchasing Exchange Platform

November 28, 2012, by China spin "2012 China" sponsored by the Circulation Branch of Industry Federation and Anshan Municipal People's Government clothing The "Growing Brand Cultivation and Development Forum" was held in Xiliu Trade City, Haicheng, Liaoning Province.

The forum focused on the brand cultivation of Xiliu garment market, learned from the interactive development experience of other major garment professional markets and industrial clusters, and carried out in-depth discussion and analysis around the content of "marketing model innovation and growth environment construction of garment growing brand enterprises".

1. The concept of "ecology" in the development process of Chinese clothing brands:

In the Chinese clothing industry, there are already a number of leading brands in the international and domestic markets, such as Bosideng, Youngor, white-collar workers, Love, etc; More flagship stores and franchised stores of powerful brands are spread all over important prosperous commercial blocks and major department stores in the street, and fast distribution is achieved through professional market circulation hubs; Tens of thousands of entrepreneurial, new small and medium-sized clothing brands are created and started in the industrial clusters and professional market clusters where many resources and dealers gather.

2. The position and role of professional market in brand cultivation:

The specialized clothing market is a fertile land for small, medium-sized and micro enterprises to start businesses, and also a circulation hub for dealers to gather. It is the forefront with the fastest response to fashion trends and consumption trends, and plays the role of incubator, cradle, and booster in the process of brand growth. Among them, the Circulation Branch of the China Textile Industry Federation and the China Garment Association have established 26 incubation bases for Chinese clothing brands nationwide, launched nearly 300 Chinese clothing growth brands for three consecutive years, and provided professional services and guidance in their growth and expansion.

3. Xiliu brand has achieved cluster development:

In the past 30 years, Xiliu market has formed a cluster of upstream surface and auxiliary materials resources in the garment industry, as well as a cluster of downstream purchasers and distributors in the garment industry, and industrial localization has been achieved rapidly. At present, it has gathered Beipai mainly engaged in cotton clothing and trousers industry Clothes & Accessories There are more than 1000 enterprises and more than 50 strong brands.

How to better establish and develop the brand in the growth and future development of Xiliu brand? How to establish an efficient marketing model to make the brand enterprises grow and grow? What experience can Xiliu garment brand learn from the brand development process in other regions? What role can Xiliu garment market play in the future brand growth?

The forum focused on the above core topics one by one, and presented a smart dinner for all the guests attending the forum Brand clothing Enterprises and purchasers set up a communication platform, and the participants at the conference achieved the expected harvest, which also clarified the ideas for Liaoning Xiliu Garment City to further explore new development models.

The forum invited leaders of national industry associations, industry experts, professional market leaders, brand enterprises, agents, professional buyers and other industry insiders to attend.