Nike'S "Liu Xiang" Trademark Registration Application Was Rejected By The Business Jury.

On the other hand, a Shanghai company registered the "Liu Xiang brand" in 1986. On the other hand, it was a trademark specially designed by the famous sporting goods company for the Shanghai athlete "Xiang Fei Ren" Liu Xiang.

Because of the existence of "Liu Xiang card" 26 years ago, the registration of Nike's "Liu Xiang" trademark has been rejected by the business jury.

For this reason, Nike took the business jury to court.

Yesterday, the Municipal Intermediate People's court heard the case.

It is understood that in July 1986, Shanghai Liu Xiang Industrial Co., Ltd. applied for the registration of the "Liu Xiang brand" trademark.

The right to exclusive use of trademarks shall be limited to 2017.

The registered trademark of Shanghai Liu Xiang Industrial Co., Ltd. is made up of "Liu Xiang brand" Chinese characters and eagle's graphics.

Recently, Nike applied to the business jury to register Liu Xiang as a trademark and was rejected by the business jury.

According to the business committee, the "Liu Xiang" brand registered in the Shanghai Liu Xiang Industrial Co., Ltd. had a weak meaning in the "brand" brand. The two word "Liu Xiang" is most easily remembered and recognized.

Therefore, the "Liu Xiang" trademark registered by Nike is easy for ordinary consumers to misunderstand that there is a correlation between them. And the two trademark registration categories are clothing products, so Nike's application is rejected.

For this reason,

The company took the business jury to the municipal intermediate hospital.

In the face of the reasons given by the business jury, the agent of Nike said that Nike had already been authorized by Liu Xiang himself, so he had the right to use Liu Xiang's name and image as trademark for commercial use.

"Based on Liu Xiang's great popularity and Nike's global influence, consumers will not confuse Nike's trademark" Liu Xiang "with the previous Liu Xiang brand.

Nike's agent said that Nike had long foreseen the huge economic value hidden on Liu Xiang. So in 2004, Liu Xiang signed an agreement with him before becoming famous, and applied for registration of a series of trademarks specially designed for Liu Xiang, mainly including "liuxiang", "LX" and the figure of flying man hurdling.

The agent of the business jury said no matter what.

How high is the popularity, and can not infringe on the rights of the prior trademark.

Liu Xiang himself declined to comment on the use or commercialization of his right to name.

Unlike previous trademark cases, Nike in this case did not apply for the cancellation of the 26 year old "Liu Xiang" brand.

The agent of Nike said, "Liu Xiang has only become famous in the past 10 years. In 1986, he was only 3 years old. Who knew him? And" Liu Xiang card "was the name of Shanghai Liu Xiang Industrial Co., Ltd., so they did not exist in the act of malicious rush.

Yesterday, the court did not make judgement on the case in court.