Facing The Stock Crisis, How Can Garment Enterprises Achieve Carefree?

Ji Shaodong was seen in a town in Licheng District, Ji'nan.

In the exclusive store.

It's 15:35 on 29.

Just a few days ago, the Shandong general agent of the men's clothing in Fujian, Jinjiang, accepted the training aimed at encouraging the provincial agents to "cheer up".

After returning to Shandong, his main task in the past few days was to routinely patrol the store, and instilling the idea of bringing back from headquarters to agents at all levels.

"National

The backlog of market inventory is an indisputable fact, no one can escape, we can only embrace the warmth...... "

Ji Shaodong told the Economic Herald reporter, it seems to say to the franchisee around.

Brand enterprises are especially stressed.

"As a well-known enterprise in China, the inventory backlog this time is not the most serious."

Ji Shaodong said that despite this, they felt unprecedented pressure.

This makes them have to give up the practice of waiting for customers to come home, take the initiative to attack, return visits to member enterprises and individuals, and launch a series of personalized value-added services.

He said that in the past few years, in order to impact performance, many Chinese garment enterprises used to let the latter enter a large number of goods when they joined in development.

In spite of this, we will make a very good performance in a short time, but in fact, the goods are not sold, but only in the hands of franchisees.

Today, consumption is sluggish, and the terminal is backlog, which is bound to pmit to the upstream link.

Ji Shaodong's fellow villager in Wenzhou is acting as another agent of the Shandong market of another brand enterprise, the strong tyrant's men's clothing.

In the past few days, Chen De Fang has been meeting the company's employees and agents at all levels.

Chen Defang was interviewed by reporters during the meeting.

"Maybe pressure will generate momentum, which will enable us to revise the habit of thinking which is too optimistic in past market forecasts, reflect on many details of the business process, and make the basic skills of every aspect of clothing marketing solid and solid."

Chen Defang said, "the election of a good corner, to make a magnificent shop, sitting and collecting money and getting rich may be gone forever."

There are still free radicals in the crisis.

Unlike many brands, the Ji'nan branch of the Playboy sports company has been pursuing the principles of branch outlets.

Ma Yisong, general manager of the company, said that under the direct battalion mode, they have been keeping a high level of vigilance against inventory and have a set of early warning mechanisms to cope with the backlog of inventory. This ensures that the company operates under low inventory pressure for a long time.

Famous in China

Take the enterprise star chain to join the franchise chain and straight line.

Deputy general manager of Ji'nan branch told reporters in the sample, they have been pursuing the business concept of "good products, cheap selling". Since the establishment of the company, they have been guiding the franchisee products to enter and rush out quickly, and at the crucial moment, they must not hesitate to throw away the goods, which does not bear too much inventory pressure.

Sun Yu, the general manager of the Zibo Lanyan Group Co Ltd, told a reporter in a quiet tone that the main business of the LAN goose group is to work as a substitute for famous foreign brands in foreign countries, with a small proportion of domestic orders.

At present, the order received by the LAN Yan group has been discharged into April next year, and the fabric order is at the end of next year.

Foreign well-known clothing brand market is relatively stable, so that Lan Yan group can be placed in this raging domestic apparel market inventory crisis, exclusive enjoyment of a rare carefree.

Look at the inventory crisis from another perspective.

"There are obviously fewer guests in my car now."

Standing beside his bus, Wu Youfu mumbled to the reporter.

The Wenling based long-distance passenger operator runs a number of passenger routes from Ji'nan to China's clothing industry (000902, stock bar), which are most concentrated in Jiangsu, Nanjing, Changshu, Wuxi and Zhejiang Hangzhou, Taizhou, Wenzhou, Wenzhou, Pu Yuan and other places.

In another way, he felt the stock crisis that permeated the Chinese clothing industry.

He found that the number of wholesale traders who are now running in Jiangsu and Zhejiang has decreased slightly.

In recent years, the number of agents at the provincial level has been reduced to some extent from the upstream enterprises, and efforts have been made to digest them.

As Taobao network

Zhao Yingguang, one of the most popular online shops and the founder of the largest Taobao seller in the north of the Yangtze River, said that even if China's economic situation was unexpectedly low, the fact that the clothing business was caught unprepared was indeed a factor.

He told reporters, according to the guide.

As usual, this season is the biggest season for clothing enterprises to hoard goods.

The media judged the operation of the industry by using the stock in this period, and even used the "3 years' clothing consumption" to make the so-called "intuitive expression". It is easy for people to ignore the fact that the Chinese clothing industry takes the global market as the target, resulting in excessive panic.

He said, as a matter of fact, Chinese brand clothing enterprises can only reduce their physical status and shorten the inventory cycle from 3 to 4 months in a year, as well as strict implementation. With the experience of Han Du Yi house in market operation, the probability of inventory crisis in the whole industry will not be too great.