How Should The Inner League Upgrade Its Brand In Many Old Beijing Cloth Shoes?

As an old Beijing cloth

To label the brand publicity enterprises, facing the endless stream of old Beijing cloth shoes, the inner League promotion can only be embarrassed and helpless.

Old Beijing cloth shoes are not a single enterprise, how to highlight their brand in many old Beijing cloth shoes is the only thing that enterprises can do now.

Old Beijing cloth shoes are larger than the brands of enterprises.

Talking about the problem of anti-counterfeiting and anti-counterfeiting of internal League, Zhang Ai, deputy general manager of marketing of Beijing inlining shoe industry Co., Ltd. is rather helpless. "Actually the biggest problem is not being counterfeited, but misleading propaganda and sales in the market."

Starting from around 2007, in order to create an overall image for Beijing and show Beijing to the world, there is such a landmark concept of old Beijing, which is just an advertisement slogan to show the history of Beijing culture.

The fashionable "Beijing gifts" and "Beijing special products" are also generated under this demand.

She said, at the time when the inner League was doing brand promotion, it was a traditional skill of Beijing to locate the inner layer of the thousand layers of handmade cloth shoes. It could be used as the representative of the old Beijing shoes and shoes industry, so there was a propaganda about the old Beijing cloth shoes.

But until now, some consumers think that the old Beijing cloth shoes are the inner Union. Some of the salesmen of old Beijing cloth shoes use the cognition of the customers to join in the promotion. They also obscure the other brands of old Beijing cloth shoes as the inner League liter's false propaganda. The vague propaganda has gone beyond the control of the affiliated enterprises, so the enterprises can only pursue new publicity strategies.

Imitation goods are too difficult to confuse sales.

Consumers can not control the old Beijing cloth shoes mistaken for the inner League, and the internal upgrading is indeed doing the traditional Beijing thousand layers of handmade cloth shoes, said that the rising cloth shoes are old Beijing cloth shoes without any problems.

In fact, in order to deal with

On the issue of counterfeit products, the internal League itself has done a lot of work.

Zhang Aijun said, on the one hand, enterprises have been insisting on the manual production of cloth shoes, and strict requirements for every link. Every pair of shoes has a lot of cost investment. The real imitation cost is very high. The small businesses can not support the cost of imitation at all.

In addition, the inner League is also improving its anti-counterfeiting technology. For example, the trademark watermark is printed on the white cloth in the shoe, and the "three liter" words will be printed on the sole of the cowhide.

High cost imitation and technology forgery make the market less competitive footwear, but the misunderstanding of consumers and the vague propaganda of some sales staff still let many consumers get cheated.

"It is also a damage to the brand of an enterprise."

Zhang Aijun said.

"Fishing" fake shoes need to be cautious about buying shoes online.

It is understood that in addition to Hong Kong, Macao, Taiwan, Tibet and Qinghai, there are all sales outlets in all parts of the country. Currently, there are more than 300 authorized dealers.

The large and medium sized shopping malls in Beijing basically have an internal rise counter, and the coverage rate of shopping malls can reach 70%-80%.

As long as you pay attention to the trademark and some details, you can buy real shoes in these places.

In addition, there are 5 direct outlets in the league, including those at the grand barrier shop.

Now, the most careful thing to buy is the online shopping. According to Cheng Xu, the head of e-commerce promotion, the company has its own official website flagship store. Besides, most of the shoes on the other websites are authorized by the distributors. When consumers purchase, they can read the authorization documents.

The responsible person also reflects a situation. On Taobao's website, there will always be a brand of Beijing's shoes on the website.

These people, though the last sale of shoes is also an internal League, but in order to attract customers, these stores first use low prices to attract eyeballs, while consumers Click to buy shoes and enter a link, resulting in price changes, and consumers feel cheated.

"We have recently reported a lot of such stores, but this problem must be solved from the source. If laissez faire continues, the brand image of enterprises will be greatly reduced in the minds of consumers, and enterprises will also become victims."

Cheng Xuru said.

China Daily reporter He Chenhui

Classic style thousand layers of Tuxedo men's small round cloth shoes

The inner rise is made of boots and the sole is 32 stories thick.

The characteristic product "thousand layer bottom" sole per square inch uses the rope rope 81-100 needle, the needle code distributes evenly.

The products are all hand-made.

From ancient times to now, the rise of thousands of layers of cloth shoes are loved by many people. Guo Moruo, a great writer, wears many pairs of shoes in the whole life, and is a loyal customer of the inner League.

In the Guo Moruo memorial hall, the lining up shoes were placed in an obvious position.

After the founding of new China, Li Zongren, a patriotic personage, returned to Beijing. He made a special trip to the inner League to make customized cloth shoes, and was recognized by the masses. In front of the entrance, the people were crowded and crowded, accompanied by the leaders of the security personnel and shopping malls, and Li Zongren was asked to leave by the back door.

The men's small round cloth shoes are popular with Peking opera artists Yuan Shihai, Mei Baojiu and Tan yuan.

These shoes are not only natural, environmental friendly, but also very comfortable to wear.

The size and style of the shoes and shoes of the civil and military officials who come to the shops are registered one by one. If they are repurchased, they can be sent as quickly as required according to the information.

At the same time, it also provides convenience for lower officials to see the official gifts.

A detailed account of the king's nobility, the size of the shoe, and the style of the "shoe in hand" are thus produced.

Today, shoe stores still insist on custom-made deformities or customers with special needs, and can keep the size and requirements of their shoes to meet customers' requirements.