Baofeng Brand Diversification Strength Gradually Highlights

Recently, at the just concluded spring and summer new product fair, the leading fashion in China. Shoe shoe Baofeng Fashion International Holdings Limited has announced that it will set up a brand operation center next year to take charge of the operation and management of the brand of Baofeng fashion. At the same time, it will gradually relax conditions and authorize the distributors to open e-commerce platform and continue the "diversified" business style of Baofeng fashion.

　　 Signing international brand Expanded product diversification camp

2012 is the year of Baofeng fashion. Baofeng fashion has signed NBA, SWAROVSKI, FashionTV and SpongeBob SquarePants, the four famous international cartoon brands, and authorized the production of related theme products. Since then, Baofeng fashion's three authorized international brands, NBA, FashionTV and SpongeBob SquarePants, and the two self operated brands, Baoren, Baofeng, covering core areas such as sports, leisure, luxury, fashion and parentage, have also shown a multi interval and multi price characteristics in price, meeting the diversified and multi-level needs and potential demand of consumers.

At the same time, through the product line across the whole year and rich product design, Baofeng fashion has produced a number of distinctive and vivid product lines, covering the target consumers in a comprehensive and long-term manner. It has won the favor of the market for Baofeng fashion, and finally laid a good foundation for the rapid expansion of the dealer team.

　　 Channel development and market diversification to achieve double-digit growth in counter trend

In addition to diversification of product strategy, the concept of "diversification" is also reflected in Baofeng fashion in terms of channel development and marketing methods.

The abundant product line has become a solid foundation for Baofeng fashion to stabilize the domestic market. Baofeng fashion has achieved a breakthrough in the sales network from the original 1000 to the 1500 digit two digit growth. In June this year, Baofeng fashion focused its strategic vision on the emerging economies - Southeast Asian market. At present, it has successfully entered the first level business circle in Philippines, Singapore, Malaysia, Indonesia and other countries. The sales and marketing feedback is good, which laid a forward-looking strategic foundation for further exploration of Southeast Asian market opportunities in the coming year.

In addition, through the successive sponsorship of Asian sister competition, sponsoring the May day concert, and working together with "Ruili" "beauty girl" beauty pageant, filming "dancer legend" fashion and other diversified marketing methods, greatly enhance the popularity and reputation of Baofeng fashion brand, speed up the circulation of products, and ultimately achieve the overall growth of the market.

　　 Innovating brand operation mode and interpreting diversification in all directions

The sustainable development of brand needs not only horizontal development, but also the ability of resource integration of enterprises, and vertical extension. In September 2012, Baofeng fashion's first "Baofeng fashion leisure exchange" multi store came into being. "Baofeng fashion casual reunion" includes Baofeng fashion brand, its own brand people, and NBA, FashionTV, SpongeBob SquarePants and other authorized brands. It aims to create a one-stop shopping experience mode for the whole family. It is the shoe cabinet of the family's doorway, using Liu Yuyi, executive director of Baofeng fashion authorized brand department. It can buy all the shoes needed by family members at once.

　　 Baofeng fashion Leisure exchange, as the innovation and upgrading of Baofeng's "diversified" business philosophy, is a new exploration of the industry development mode. Once it was released, it aroused the attention and discussion of the whole industry and media. In the past spring and summer ordering, Baofeng fashion casual remittance visited a group of dealers and franchisees. Many dealers immediately showed strong intention to join. In the next five years, Baofeng fashion will also open 30 Baofeng fashion leisure flagship stores in the first and second tier cities of China and Hongkong and Macao. The "pluralistic" tentacles will not only be limited to towing shoes, but will also extend to fashion trends such as clothing, accessories, handbags and swimsuits.

If Baofeng fashion leisure reunion is the result of endogenous driving force, the opening of Baofeng fashion world's first "NBA fan store" this year is another revolution and innovation of Baofeng fashion's reverse thinking.

This year, Baofeng fashion and NBA rose from simple authorized partnership to strategic partnership. "NBA fans shop" is a unique group sales mode specially created for China's 300 million fans. In addition to selling Baofeng fashionable NBA series slippers, we also display various official NBA licensed products.

In 2012, factors such as inflation, raw material growth and enterprise transformation have made the overall footwear industry generally depressed. However, Baofeng fashion has achieved double-digit growth in its overall business by expanding the depth and breadth of its brand, highlighting its "diversified" brand strength, and it is a typical case for the whole industry.

It is understood that Baofeng fashion will invest 1 billion, the construction of Anhui Suzhou factory and Quanzhou new headquarters building, in order to deal with the current rigid market demand and the growth of market space in the next 80%, it is easy to see that enterprises are confident of their future development.