Zhang Yanqing, Fashion Designer

The designers of Hangzhou textile center's clothing city have their own strengths, not only good at fashion design, but also good at display design. No matter what kind of design they are, they are attached to each other.

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Now we recommend the exhibition designer Zhang Yanqing for you.

Enjoy the display brand

Display is an expression of beauty.

Zhang Yanqing said: "using your understanding of things and brands, displaying the brand culture and ideas through the display in front of consumers, allowing passers-by to stop in front of your window and stop and appreciate your display design works, then your display design has brought a" beauty "to the family.

Chen Li Shi is not only a messenger of beauty, but also a magician.

The creation process of a display is like magic.

So what kind of ideas should the display designers follow to make magic? Zhang Yanqing has a very good idea.

Display requires designers not only to have good professional quality, solid display technology, but also to know professional clothing knowledge and comply with the corresponding brand display rules.

Each season's new product represents the latest concept of the brand. Therefore, the first priority of the display is to understand the fashion trends, popular selling points and brand clothing series and characteristics of the season, and match the brand's design style.

Secondly, according to the characteristics of the time and space of the store, such as the season, the climate, the location of the shop, the customer characteristics, and whether there is a holiday discount promotion and so on, we should determine the display style of the window, so as to make a reasonable distribution of the selling field.

It should be noted that this display should be related to the display of the nearby shopping area.

Display design requires designers to constantly innovate and continue to be creative.

Zhang Yanqing believes that to do this, love life is the most critical, and to live a fashionable life, fashion oneself, so that they have a fashionable vision - through work to reflect their value, but also through work to make their lives more colorful.

"Fashion is not just about dress and fashion, but I think it's more important to keep a fashionable heart and let your mind never stop and always absorb the elements of fresh fashion."

Zhang Yanqing said with emotion, "I like to draw inspiration from the little bit of life, and pay more attention to the popular art around, such as sculpture, painting, music, movies and so on.

It is also important to take the display design as an interest.

I think a good thing must have an exciting point, that is, your interest.

Display design is my favorite job. I will apply my ideas and inspiration to display design in daily life and work, so that people can get more beauty through their own efforts.

The combination of interest and work will bring inspiration. "

Indeed, the perfect combination of work and life has been achieved.

In his work, he is absolutely a masochism, and every detail will be pondered and perfected ceaselessly.

He not only asked himself to finish what he should do in the prescribed time, but also insisted on making every effort to do everything better and satisfying himself.

"I feel that if I do anything, big or small, if I am not satisfied with myself after I finish, then there is no reason for others to be satisfied with it."

Zhang Yanqing seems to have returned to work, and straightened his waist at once.

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After leaving office, Zhang Yanqing of Aquarius will completely enter another state: sensibility, from time to time, whimsical, with the feeling of doing things, and then will suddenly come out some strange inspiration, hasten to write in front of the computer.

Even when shopping, he still does not forget his identity as a "display designer". Even when he goes out, he must take pictures with his camera, see his favorite window and impolitely take it down, and then enter the shop, from shop decoration to goods display, as well as the use of lights in the shop, and the choice of background music.

"Making display design makes me pay more attention to details, and makes my life better able to integrate with work, while loving display design and making myself more professional."

Zhang Yanqing said proudly.

Keep chasing after dreams

"Life doesn't care what you get, you only care what you have done!" this is Zhang Yanqing's most admired sentence. He always uses this phrase to inspire himself in his normal work life.

"I admire Mr. GiorgioArmani very much. He can be said to be an example to me.

From window designers to fashion designers, and then to build their own fashion brand Kingdom, and have been active in the world fashion stage until they are older.

His enthusiasm for his work and dedication have inspired me, and I hope that like him, we can build up our own fashion kingdom through our continuous efforts.

Zhang Yanqing stood up, showing a confidence and a yearning in his eyes.

Because of his father's influence, Zhang Yanqing loved table tennis and tennis, and had gone through professional training.

Perhaps it was the cultivation of sportsmanship in his childhood that enabled him to have the spirit of athletes in life and work, and always pursued the highest level of sports spirit - higher, faster and stronger.

Designer brief introduction

Making display design makes me pay more attention to details, and makes my life better able to integrate with my work. I also love my display design and make myself more professional.

-- Zhang Yanqing

Education: fashion design major of Tianjin University of Technology

Experience: the brand that has been engaged in display design for nearly 5 years, services and cooperation includes Kappa, Puma, VeroModa, liu.Jo, Gant, CK, HarajukuLovers, Kidrobot, L.A.M.B and so on.

Now Beijing fashion ya do fashion & Accessories Co., Ltd. serves as the showcase director of Gant, and is also a senior lecturer in clothing design and design of Beijing Zhong He fashion training institute.