The Entrepreneurial Myth Of Stall Achievements

Starting from a stall, how big a business can you accomplish? Open a store and run a company. For many people, Li Wenbin, general manager of Zhejiang Yichuan Clothing Co., Ltd. and Zhejiang Yeshan sporting goods Co., Ltd. almost created a legend: starting from a stall, he started a business of "open shop" and "run a company". At present, he has 96 brand chain stores and two companies. Nike, Adidas, Reebok, Lining, U2, burshlung... Every brand of Li Wenbin's brand is bright. Sports brand And the excellent national brand in China has proved the extraordinary strength and unique vision of this individual owner from another angle.

Li Wenbin, who graduated from Electronics School in Jinhua technical school, was originally an ordinary electrician in Jinhua vehicle factory. Although he is a man of literary and artistic spirit, his heart is wild. He always yearns for the wonderful world outside. After two sneaking trips to Guangdong and Xiamen, he could no longer stay in the unit. In 1989, only one year old Li Wenbin left the unit and officially went to sea. At first, he did not have a clear position for himself, he wanted to do everything, and even wanted to learn the barber shop. Before setting up a stall in the night market of the people's Square, Li Wen Bin has set up a bookstall for about three months at the old railway station in the city.

"I remember the first time the stall was in summer. At five or six in the evening, when others were just sitting at home eating delicious food, I had already carried away the merchandise I wanted to sell and the home of the stall. At that time, Li Wen Bin sold hairpins, handicrafts, clothes and other small department stores. After taking a place in the square, he first pulled up a hemp rope on the stall and hung clothes and other clothes on the top to attract customers. When he was hungry, he bought a dried vegetable cake to satisfy his hunger. As for the initial stall, Li Wen Bin seemed to have done something wrong. He was always lowering his head for fear that he would be despised by acquaintances.

But soon, Li Wen Bin tasted the joy of making money. On the first day of the stall, Li Wen Bin made a profit of 5.7 yuan. Although the number of money was not much, he thought he could support himself by his own hands. Wen Bin felt very satisfied. He earned 50 yuan on the day he remembered the most. After that day, he had 50 yuan in his pocket, and he was too excited to describe it in words. "If you earn 50 yuan a day, isn't that a great income for a year?" Li Wen Bin is full of bright ideas for the future. He did not expect that only a few years later, the dream soon became a reality, and the number it earned was hundreds of times and thousands of times of 50 yuan.

Li Wenbin's life turned around in 1994. This year, he opened his own clothing store in the urban liberated East Road and Zhongshan Road - Cowboy style 。 Cowboy style is famous for its exclusive avant-garde and fashionable jeans. Because of the pulse of the market, cowboy style is popular among young people. It soon emerged from the numerous clothing shops in the city. The cowboy style has become the vane of young men and women in Wucheng.

The success of cowboy style made Li Wenbin recognize the direction of his efforts -- clothing. Before that, though he was no longer embarrassed by setting up a stall, he even learned to peddle tricycles along the street, but his business was very mixed, and there was no definite direction at all. The cowboy wind made him realize that running clothes, especially the fashionable clothes, can bring the fashionable breath to the city and bring him no thin income. After a year's operation, the cowboy wind made a profit of 400 thousand yuan.

At that time, this is a very small number. Wen Bin was not satisfied with the 400 thousand yuan. He was soberly aware that his passion for making clothes was being ignited and his future was broad. In the second years after the harvest, Wen Bin split 400 thousand yuan into two in 1995, and half used to rent the cowboy style in the center of the city. In those days, Li Wen Bin opened a cowboy shop in the Xinhua street of the city at the rent of 200 thousand yuan a year, and half used it to buy goods and expand its scale.

Speaking of stock, Li Wen Bin has a lot of emotion. The hardships of the traffic are naturally not mentioned. The key is to face the risk of being robbed, robbed and cheated.

Generally speaking, Li Wen bin To Guangdong Zhongshan area to purchase. At that time, the train had not yet been speeded up. It took nearly 30 hours to travel from Jinhua to Guangzhou. Every time, Li Wen Bin brought more than 100 thousand yuan of money. In order to avoid accidents, he often tied his money to his waist and carried it with him. Nevertheless, he did not dare to take the slightest burden on the way. He saw with his own eyes that in one time in Zhongshan, a businessman's money was accidentally poured out. Five or six people gathered around him to beat him up, and took off his trousers in public and robbed him of the money he had hidden in it. Li Wenbin himself had also experienced the theft experience, and thousands of dollars in his pocket were stolen by God.

"I am also a bitterness. I go to the outside to buy food, I eat 35 yuan fast food, I sleep in a ten or twenty Yuan Hotel, so later on, I wanted to have my own brand, not satisfied with selling other people's goods, and dressing for others." After adequate market research, Li Wen Bin will aim at the famous leisure clothing brand Bossini, Hongkong. The simplicity, smoothness, fashion and casual clothing style of burllung is exactly what Li Wenbin pursued.

In 1997, Li Wen Bin opened the first brand store in the Xinhua Street, the castle lion dragon. The successful agent of Fort Shilong opened another sunny window on the way to Li Wen Bin. Later, in 1998~2003, Li introduced Wen Bin, Adidas, Reebok, Puma, CONVERSE, Lining, U2, Si Bo international top sports brand and many famous sports brands in China in.

In 2001~2002, Li Wenbin, who was famous outside Jinhua, participated in the opening of the first real fashion brand clothing store, named Guan Da Ming commercial building, and served as general manager of the commercial building. In 2003, Li Wenbin, who did not like to sit in the office in a daze, left Guan Da to invest in the establishment of Zhejiang Yichuan Clothing Co. Ltd., pursuing his own bright future.

In 2004, due to the rapid development of business and the joint venture with others, the Zhejiang Yi Shan sporting goods Co., Ltd. has set up 9 famous brands, including Nike and Adidas, in a variety of main bodies. Nike and Adidas are already the star customers (the top 20 in the country's sales). The "Lining" sales volume is the top five in China, and the "burshlong" is the general agent of Zhejiang. At present, there are 96 brand chain stores in Zhejiang and Jiangxi and 500 employees. Among them, there are 42 in Jinhua, 10 in Hangzhou, 28 in Shaoxing, 3 in Quzhou, 4 in Lishui, and 9 in Jiangxi.

In the provincial capital of Hangzhou, Li Wen Bin's Adidas, Fort Shilong, Si Bo high brands even settled in Hangzhou, such as Hangzhou, Hangzhou, 100, Yintai and Wah Yuen. In 2004, Li Wen Bin's two companies set a sales volume of 120 million yuan. We can't wait to stop cheering for ourselves. Li Wen Bin has the next goal: to strive for two or three years, and to open twenty or thirty brand chain stores in Nanjing, Jiangsu, Nanjing, Jiangxi, Jiujiang, Jingdezhen, Anhui Hefei, Bengbu, Zhejiang Zhejiang, Zhejiang, and so on.

Business in a few words: seize business opportunities in a timely manner, take the lead and drag business opportunities into the Treasury. Li Wenbin's success lies in the fact that when cowboy fashion is popular, cowboy clothing is popular. He promptly catch the young people's love of fashion and fashionable psychology and has earned the first pot of gold. Since then, we have seized the psychology of people keen to pursue brands. When many businessmen are not aware of the charm of brands, they will take the lead in advocating the way of brand consumption in a more unique business perspective, making business as snowball as possible.