Exclusive Interview With Han Ying, General Manager Of Famous Shoe Enterprises

　　 Bird of wealth The general manager of the group is Han Ying. What she sees in her face is not only the temperament of professional women but also the tender feelings and modesty. Listening to rich birds' employees said that her staff would not be stressed and feel very relaxed, but this does not mean that Han Ying is not strict, but that she combines the rigour of work with the ease of life better than others.

Perhaps it is because of Hangzhou, the Jiangnan woman in addition to talent and domineering, the bones also have more Jiangnan tenderness. In Fujian's southern Fujian business circle, which has been struggling to win, Han Ying fought for nearly fourteen years. When it comes to the key to success, he owes little to heaven, earth, and people. She said: "14 years ago, I also brought a sense of mission to bring the experience and ideas of Italy's shoes to the rich bird, which was the production of men's casual shoes. With the development of enterprises, the company's business is simple. Men's Shoes The field extends to the field of fashion women's shoes, and only success is not allowed to fail. So I think the key to success lies in the concept and spirit of "professional managers", apart from weather, geography, and people.

When the fashionable personality brand of anywalk is launched, we are also worried about whether Han Ying can communicate effectively with these young teams. In this regard, she is confident: "first, AnyWalk is the extension and development of the brand of rich birds. It is the direction of the multi brand operation of enterprises. It breaks two limitations. One is the limitation of age, the other is the limitation of the crowd level." To a certain extent, AnyWalk represents the freshmen and future of the rich birds business. As an enterprise manager and with my own experience, it is my bounden duty to set up the confidence of the young team and help them overcome difficulties and obstacles on the way ahead.

Anywalk is undoubtedly the first step in implementing the multi brand strategy of the rich birds, and how to balance and co-ordinate the anywalk team of the fashion shoe manufacturers and the fashionable anywalk team. Han Ying said that the advantages of rich birds are strong in technology and strong in research and development. AnyWalk the advantage of this new team is to know more about fashion and fashion, young, dare to think, dare to do and dare to fight, so as to achieve complementary advantages. In addition, this is also a resource sharing. Although there are different teams, there are two teams, but they have a common goal: AnyWalk, so they can share resources and make up for each other technically. AnyWalk takes fashion, mobility and comfort as the theme. Designers have achieved mutual coordination and complementarity under such a concept.

In today's competitive social environment, women's success is not easy. But the title of the strong woman is very strong, and there are many excellent professional women who are more willing to be regarded as "strong women". Han Ying Such a tough woman.