The Wealth Story Of Tu Girl Xu Yunfan
She is a beautiful woman pursuing fashion. She is also a beautiful fashion woman. After 16 years, a girl who came out of the countryside successfully completed the beautiful turn from the ugly duckling to the white swan. During this period, what kind of experience did she experience?
30 years ago, when China's economy was just beginning to take off, the light industry, such as the clothing industry, which invested little and fast, became the best choice for Wenzhou people and played an important role in Wenzhou's economy.
The city of Wenzhou has an unusual charm. It has 132 chambers of Commerce in the whole country, and about two million Wenzhou businessmen spread all over the world. The stores and markets that they used to do are at the low end and basically on the low side. But when the financial crisis comes, the advantages of these channels are no longer obvious.
Beardless
Xu Yun Xu
In the eyes of most people, first of all, it is a fashion person in the industry. She is the gold VIP of many luxury brands in the world.
She will run several cities for a limited edition of boots and eventually mail home.
Flying around the world, Xu Yunxu always carries large and small suitcases full of fashion products she has been panning from all over the world. The clothing business woman has a special corner in her office to display her personal clothes, and many times these clothes will become samples of the design department.
Women's love for clothes and fashion seems to be their nature, and Xu Yunxu's affinity with clothes seems to be due to childhood's yearning for beauty.
"Now like our age, our own era, like princess dream, Prince dream can not be achieved, because at that time family conditions, basically there are several sets of clothes to let you wear it.
Therefore, we like our childhood very much, when there are colorful clothes or beautiful dresses.
Then we watched the TV movie and saw the clothes of the prince and princess. I think it was our dream at that time. "
Xu Yunfan told reporters.
Xu Yunxu was born.
Wenzhou
A remote and beautiful town -- rattan bridge.
Xu Yunxu lived a simple and happy life there everyday, and the simplicity and kindness peculiar to the town were deeply affecting the children in this town.
In this regard, Xu Yunxu said: "remember my family courtyard, is our family will be sitting there, that is, when the summer will cool down, the stars all over the sky, at that time, our hearts are very pure, our sky and air are very clear, in the evening there is a bamboo forest beside our house, where the birds know it is very crisp, so it can be said that this childhood has great influence on me later, because a peasant family, my parents, they have given me a spiritual wealth, making me sincere and kind.
I think this is especially meaningful for me to grow up.
Because they do not mean to deliberately teach you anything. This is a subtle way. Because of their blood lineage, they feel that they are doing things again. This is also innate simplicity. This kind of innocence with nature should be said to be pure and simple. There will not be such a noisy, boring and prosperous city.
It is the general idea of parents and children that Xu Yunxu is no exception. However, when Xu Yun Xu was in senior middle school, he suddenly proposed to his family that he did not want to go to school again.
In 1991, Xu Yunxu, 17, had nearly half of his family's savings borrowed from his mother - 5000 yuan, and started a clothing business in Wenzhou mansion.
At that time, 5 o'clock in the morning, Xu Yunxu would ride on a motorcycle on time, dragging a few boxes of clothes to be sold on that day for more than 30 kilometers, then selling to the clothing market of Wenzhou building, which was located in the middle of the people's road.
In this way, Xu Yunxu's
clothing
Business is getting more and more prosperous, but at this time Xu Yunxu did not satisfy the current situation, but instead he turned his eyes on the wholesale clothing market.
It was at that time that Xu Yunxu went on to forge a virtual business.
Later, as the business grew bigger and bigger, Xu Yunxu hired 8 employees and started the prototype of Teng Xu's dress in his 80 square meter home, 18 of the knitted garment factory.
I started my own entrepreneurial path in the real sense.
Although it was difficult to start up business, Xu Yunxu, who was born optimistic, still did business with his keen sense of fashion.
And a chance encounter is to push Xu Yunxu's clothing business to the foreign market.
Xu Yunxu, the first time to set foot on this land in Europe, was shocked by the strange world. For the first time, she felt that the world was so wonderful. When she first entered various European clothing stores, Xu Yunxu could hardly believe everything she saw at the moment.
This trip to Europe gave Xu Yunxu a lot of touches. After returning home, Xu Yunxu made up his mind to make a brand. When Xu Yunxu was ready to do a lot of work, she found that at that time there were hardly any creative designers in China, and most of the fabrics were left in the low-end market. In the face of this situation, Xu Yunxu had to go back to the old business and continue to do her old job.
However, what Xu Yunxu did not expect was that the idea had been pressed for four years in his own mind until 1997.
Today, Xu Yunxu has a comprehensive industrial area of 80 thousand square meters in the new industrial park of Teng Xu enterprise headquarters in Wenzhou Ouhai Economic Development Zone, which contains office buildings, scientific research buildings, factory buildings and star dormitories. It has formed a difference from the 80 square meter family workshop.
However, Xu Yunxu, who was not satisfied with the current situation, took his own eyes on the clothing brand of foreign countries.
In this way, Xu Yunxu brought the Italy brand True Trace women's clothing to China. In 2007, the first China fashion conference of True Trace was held at the Beijing Hotel.
But at this time, Xu Yunxu knew very well that in order to succeed in introducing, the design style of clothes must be further improved.
Now, Xu Yunxu, who sits in the Wenzhou garment development building, is no longer the little girl with dreams. She has realized her long cherished wish and began to look around the world and plan the next grand plan.
It is surprising that Xu Yunxu, who is now young, is already a child's mother. When she brings up her lover and children, she is full of affection.
She said she owed her 5 year old son too much, because she had to take care of two children.
Xu Yunxu told reporters: "I have two children, one child is 16 years old, and one child is 8 years old.
Everyone was deceived. He said, 16 years old, I said my enterprise, I take the enterprise as a child, I work every day, and I regard my work as a part of my life. I am a happy job. I love my work. I love my team, because my team and I work hard together. We have been undertaking business, creating a brand and creating the future. I think we have a strong passion for starting a business. We fight hard and create brand. We need special sacrifice and dedication. We need the strategy and team in the future.
So I am very happy. I have a young and energetic team. I have one at the same time. This is not a mother I am, but a mother who gave me a mother love, a spirit left by my father.
To be a man, my children give me a simple way of life.
Some people say that Xu Yunxu is a man who knows how to be romantic.
In fact, Xu Yunxu's romance is not only because of the updated flowers every day in the office, but also not only in her perception of life, but also in her love for children and lovers.
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