He Xin: The Pioneer Of Challenging The Highest Point

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He Xin has the unique calm and straightforward character of northern boys. Transparent, fresh feeling, like the blue sky after rain.

Like many post-80s, he likes challenges and pursues freshness. Diligent, down-to-earth and grateful. He has his own dream and the courage and determination to pursue his dream.

In 1997, He Xin graduated from university. He liked to work in sales and was assigned to work in a shopping mall. "It's interesting. Every day, I can get in touch with people with different roles that I don't know. I can get to know the society first. I feel very challenging and full. "

It was this first job in a shopping mall that laid a solid foundation for He Xin's love of sales. He was a professional in marketing and determined the direction of his future.

Welcome to the new year of 2001. A new life will start here, and new challenges will begin soon. He Xin is well aware of this, because he is naturally not afraid of challenges and difficulties. He believed that nothing could defeat him.

"When I came to white-collar workers, I was 20 years old, and I was particularly confident in myself and dared to try anything, because I thought I was a person who could bear hardships." With the spirit of the newborn calf not afraid of tigers, He Xin's sales dream set sail from white-collar workers.

He said to himself that he must not fail to live up to this job and not to let himself down. As long as there is ambition in the heart, life must be beautiful, and all difficulties can be overcome.

I remember when I first came to the white-collar Shuangan shop as an intern, because he was so far away from home, he got up before dawn every day and got home late at night. Four hours a day. But he was never late. For this young man who has just entered the industry, the sense of excitement and urgency to let go of everything has gone beyond everything.

Luck always favors those who are prepared. Because of outstanding performance in the work, coupled with the unique talent in sales. After the internship, He Xin was transferred to the white-collar Yansha friendship store, which is known as the first white-collar shop. It is said that all the people who can come to this shop must be named by the white-collar chairman in person. The business and all aspects must be excellent, at least recognized by the company's owners.

"In fact, when I came to Yansha store, I was under great pressure. Because not everyone can come to this store. I feel that the ability of the people in the store is very strong. My professional knowledge and sales skills are much worse than them. At that time, we all had performance appraisal. If the performance was backward, we would be eliminated. " He Xin said with emotion.

The first day Yansha He will never forget the new situation. Because it was at that moment that he set his first goal and high point, that is, at that moment, he Xinxiang's climbing journey to the peak started.

"There is a special phone book in the store. The names are all arranged from top to bottom. The first name is the store manager, and my name is the last. There are nine people in total. I am the ninth. At that time, I thought, I must write my name on the first line. Because if you write it on the first line, it means you are the number one in this store. " He Xin said that this is his first goal set by white-collar workers.

Because this idea has always been in my heart, He Xin has always been toward this goal to ask for their own. To this day, he has done so.

In order to achieve the goal of making yourself the first, He Xin sets his own tasks every day. Take the initiative to consult with old employees, find more opportunities to communicate with them, and ask clearly if you don't understand. Every day also prepares a special record small book, sees others good place to write down studies.

In order to better serve high-end customers, but also to constantly expand and update all aspects of knowledge. In his spare time, He Xin taught himself wine tasting, cigar tasting, watch appreciation, jewelry identification, film music art and other aspects of various courses that can provide reference for customers, and he really became a marketing expert.

"Because the customers who come to Yansha are relatively high-end and may be accompanied by friends, some of them are interested in cars or like to talk about watches. At this time, if you know more about something, you will be happy to communicate with them, which also shows the grade and level of your brand."

He said that when chatting with customers, don't always think about sales, let customers know the brand first time and let them know what kind of products are most suitable for them. "For example, if someone else may take 10 minutes to serve, I may take another 20 minutes to chat with customers and understand their real thoughts. So, many customers will come to me next time. As more and more regular customers accumulate, the sales performance will get better and better. "

　　 Sprint to the next highest point

Congratulations, February 17, 2003. As usual, he stood in the store to greet the customers. An ordinary looking middle-aged woman came to the store, turned around and tried on her clothes. She didn't seem to want to buy them. He Xin received her as warmly as other customers. He Xin knew in his heart that although customers sometimes look ordinary, they must not be contemptuous. Since they come to the store, they must treat them well.

"We should not only recommend products suitable for customers, but also make them feel that your service is worthy of this product. Sometimes, when customers come to such a high-end place, they may also enjoy an experience. They may not lack clothes, but just enjoy the process. We must make customers satisfied." He Xin said.

After trying on a few clothes, the customer finally decided to buy one of the most expensive clothes in the store. A large order of 480000 yuan was born! "It gave me too much impact at that time. It's very shocking. And I did it on my own. It's hard to say how I feel

From He Xin's excited expression, it can be seen that the shock of this 480000 large order to him is indescribable, and he still has a deep memory. "In 2003, unlike now, money did not depreciate at that time, and 480000 was not a small number. It's hard to imagine such a big order. Some people say I sold a dress for the price of a car. " He Xin said excitedly.

When asked about the experience he most wanted to share, he summed up the classic case with only one sentence: "I just provided customers with products suitable for her, so that she could feel the happiness brought by the brand and products in the happy experience."

Sometimes success is like this, unexpected, but reasonable. The success of the sale had a profound impact on He Xin, who has since become a figure worth recording in the history of Chinese clothing. For him, it's definitely a high point. However, He Xin is not satisfied with this, but starts from here. With the understanding of sales and the persistence of high-quality service, he rushes to the next highest point again and again.

In July 2005, He Xin became the manager of the first white-collar shop in China. I'm glad to have a new burden. "It's a great sense of achievement to be promoted to a store manager, but more pressure and responsibility will follow. When Mr. Miao talked to me at that time, he said that no matter what, as a store manager, he should be able to carry on and deal with many things he had not thought of before

He Xin told himself that he must be the best. Because he is the manager of the first white-collar shop. Each sales case, every marketing plan, information feedback of each new product, and display adjustment of each product will become an important reference for the company's marketing decision.

As the store manager, He Xin tries to keep the original style of Yansha store, and constantly adds its own characteristics. He Xin's team has written and refreshed one after another sales miracle in the history of white-collar workers.

In December 2005, He Xin led the team to create a sales performance of 1 million yuan per day. In 2010, his team renewed the annual sales of 30 million yuan. From 2008 to 2011, the sales growth was more than 15%, maintaining the first sales of white-collar stores in China for 15 years. In January 2011, He Xin created a miracle of 6.15 million yuan in single month sales.

This figure is created in the absence of any promotional activities in shops and shopping malls. It is a complete and true number. This can be described as a miracle in an era when the retail industry relies on sales promotion and activities to "create" bubbles.

Talking about the sales of 6.15 million yuan, He Xin is very excited up to now. At least in the first day of 2011, he set a target of 5 million. At that time, it was the highest monthly sales of white-collar workers.

He Xin believes from the bottom of his heart that for his team, 5 million is absolutely capable of completing it. "That's my goal. Although you can complete it in your heart, you must not believe it in a good environment. This is the role of the heart. It depends on people. We should dare to think about it. "

Unexpectedly, within five days, He Xin's team achieved 6.15 million. Recalling this success, He Xin said that it was mainly due to the strength and influence of the white-collar brand. In fact, if the employees were more active, the number might be even greater. "Because the brand effect of white-collar workers has reached a high point, as long as we work together to create a miracle absolutely." He is still confident.

　　 He Xin He said that his sense of achievement at that time and his happiness after success became his greatest motivation. "This is a high point that you create. It will leave a mark on the enterprise, let the enterprise remember you, and will always encourage you to break through again."

　　 A model of setting an example

"Everyone can be the best, looking for meaning in life. My idea is very simple, that is, I want to do something to be remembered, so that I will not be dull and have no impression in the future. "

Success always favors those who are ambitious, whether they are ordinary or not. He Xin is such an ordinary person. His success is not accidental.

As the manager of the first white-collar store, He Xin has created more than just breaking sales records. He is also responsible for the training of shop staff and the task of providing talents for the sales managers of Beijing stores and marketing centers.

"He's a conscientious man, always ahead of everything, big or small. It's always the first to finish the work, and everything is the best. " Li Li said so. In the eyes of colleagues, He Xin is meticulous in his work and treats his employees as well as his friends. There was never a store manager's shelf.

For example, when the season changes every year, there are a lot of displays in the store that need to be replaced. The responsibility of the store manager is to distribute the tasks, tell everyone how to adjust the cargo area, and let the employees do it separately. But he Xin always does it himself, no matter how small things are.

"The store manager is very conscientious and responsible. The store managers are like this, and we should not fall behind. " Li Li said that there are some things that the store manager only needs to check one result, but he Xin always takes a careful look at each process. "He Xin is the benchmark of our store. We all admire him."

In his opinion, it is necessary to do so. In this way, the staff can do a better job, so that they can do a better job.

"I never ask the staff as a store manager. We are all brothers. We should talk more and communicate more when we meet with things. A job done as a friend may be better than a job done as a subordinate because there is an emotional component to it. " Talking about how to lead the team, He Xin said.

Precise distribution, artistic display, business sensitive sales organization and management, efficient operation and rich team building are the most basic requirements for each employee of Hexin, and He Xin has achieved all these.

In the eyes of the leader Zheng Hongbin, He Xin is a very excellent store manager. He has a strong sense of responsibility, meticulous work and certain leadership ability. "The white-collar Yansha store is the most important store in the country. The reason why we chose him as the store manager is that he is competent enough. Congratulations on taking the lead in the implementation of the new work in the company. "

He Xin is just one of the white-collar store managers. He has not done anything earth shaking. He just made some achievements with his own meager strength. It is this achievement that infects and inspires everyone.

"What we see is a front-line sales hero", someone once praised him, which sounds too exaggerated. However, if you know He Xin, you will find that this is the case. He is an ordinary but often miraculous person.

For a clothing There will be no more important brand than any store manager. It is they who have laid a solid foundation for the development and operation of the brand, and their persistence has given the impetuous people the courage to settle down.

As the chairman of the board of directors, the white-collar employees are the most touched. The ordinary grass-roots workers are the most respected people, and they are the model for others to learn from.

"In the development process of white-collar brand, the store manager is a very important person. They sell the most expensive clothes. They create the history of white-collar brand, Chinese fashion brand and industry. History should choose them and remember them. "