Huang Yuenan Talks About Cool Gentleman'S Men'S Clothing

In the era of quantifying this product, the commodities in the mass consumer domain are easy to get. Although it provides convenience for life, but with the increasing demand for quality life, they are no longer satisfied with these easy to get things, and are eager to have more tailored services for themselves. As a very strong personality symbol, everyone's clothes and clothes especially need such service.

Advanced custom clothes are the perfect combination of art and fashion. They are the highest level of fashion. However, advanced customization is a very small number of people, and the customization process is complex. It takes a long time from order to wear.

Beijing Cool gentry Huang Yuenan, general manager of Garment Co., Ltd., believes that only when the costumes are customized can they meet the needs of the times. In Huang Yuenan's view, clothing customization should also keep pace with the times. As long as we make full use of modern hi-tech means, we can not only customize manually, but also achieve individuation and high quality.

Cool gentry not only wants to upgrade garment customization from traditional manual manufacturing mode to industrialization customization mode through integration of information technology and industrialization, but also use Internet to upgrade traditional tailoring into a password customization mode.

In October 1, 2009, Huang Yuenan launched the online custom website, the brand men's clothing net. The website has been launched for two years, and is praised by the gentlemen who pursue quality. Huang Yuenan told reporters that the introduction of "men's clothing" is a cool gentry's "another wheel of a carriage". While doing well in the custom of the cool gentry group, it needs to use e-commerce to meet the needs of more people.

　 Behind it is strong technical support.

In the past sixteen years, he has accumulated a lot of processes, methods, talents, models, techniques and experience in clothing customization. Even in their database, there are millions of volume sizes in their databases, until the creation of a "password customization method" that allows transfer procedures to be simple and convenient.

　　 Huang Yue Nan "We found that using about 3000 sizes, more than 95% of men could be customized to fit garments. In other words, these people only need to be customized according to the size and do not need to face facet. It is only necessary for customers to choose one size by using 3 common sizes, and these sizes are all right for customers. For example, choosing shirt size requires only height, collar and net chest circumference. The trousers should be provided with trousers waist, trousers length and net hip.

In order to enable customers to customize 100% satisfactory garments, they also provide an unconditional return mechanism (after customer customization, unconditionally returned within the specified time). Customers can experience this way until a fully satisfied size is reached. Using the "password customization method + unconditional return" mechanism enables customers to get the 100% satisfaction effect.

Industry experts say that the custom mode created by the brand men's clothing is actually a modern garment customization system composed of three parts: "the intensive clothing pattern + standardized model + industrialization pipeline". The password customization system, through CAD, CAM, database and other information technology and sophisticated sewing equipment, has a division of labor and coordination, so as to reduce the requirements for personal skills in all links. Compared with traditional manual customization, password customization can make clothing quality more secure, and customization procedures are simpler.

Refined taste is a realm pursued by the brand men's suit. From the original accessories, production processes, special equipment, packaging and other links, the brand men's clothing is replaced by CAM electronic cutting equipment instead of manual cutting. The high pressure setting equipment is used for ironing. These high voltage setting ironing equipment not only has mould, but also has great ironing pressure, so that the product's molding time is longer.

Type card Men's wear Designers also specialize in purchasing high-end fabrics all over the world, limiting the production of each fabric, not only ensuring the nobility of customized garments, but also making the customization process easier, the quality of clothing is more secure, and the customization cost is lower, so that more men can enjoy the custom.

The newly purchased single tier computer bed for millions of buyers has entered the workshop computer synchronously into the workshop computer. The start button can be precisely tailored. The total input data to the whole cloth cutting can not be more than 10 minutes. Compared with manual operation, the application of the computer bed has liberated labor, improved efficiency and fabric utilization.

　　 Implementing cross border promotion

In recent years, the rapid development of e-commerce in China, the competition between e-commerce enterprises is extremely fierce. Based on this situation, the marketing and promotion of enterprises is very important for the survival and development of each electricity supplier. How to make target customers quickly understand the brand of their own enterprises and play a reputation among the users, and choose the marketing way suitable for their own enterprises.

In the e-commerce industry, the most popular way is "Online + offline" marketing mode, such as B2C, such as fan Kai pin and Jingdong mall. However, the brand name men's clothing is another way. Besides the basic marketing methods of regular B2C enterprises, it emphasizes the website alliance mode. At present, the brand consultant alliance is already being tested.

"Due to the different situations encountered by every enterprise, the promotion strategies adopted are different. In terms of our brand name, our mission is not only to promote licensed men's clothing, but also to form a community of customized fans, so that customized fans, especially men's tailor lovers, are gathered under the alliance of brand consultants. This is also the reason why the "consultant alliance" is not called the "website alliance". Huang Yuenan said.

In addition, the fourth China Ya'an international panda animal and nature film week, China Formula Grand Prix and the world old car china open were sponsored according to the customer nature of the brand.

Huang Yuenan said that the type of men's clothing, as a B2C enterprise based on Internet customization, has several times higher customer price than van Kee pin and other enterprises. The target customers of many customers are relatively wide. Therefore, the choice of "Online + offline" marketing promotion method can cover a wider population in a relatively short time, and the publicity will reach a higher level and the effect will be obvious. In contrast, the positioning of the brand men's clothing is the high-end men's clothing custom brand that serves the individual consumers. The target customers are locked in the middle and high-end people, and choose to sponsor some influential sports events, Movie Week and other cross-border entertainment activities, which can achieve the purpose of promotion on the basis of precise targeted customers, not only saves costs, but also improves the brand influence of the brand men's clothing in the user's mind.

It is reported that the brand men's clothing also uses blogs, micro-blog and other social media to attract customers and interact with customers in depth. It can not only fully understand the needs of customers, but also directly collect various opinions and suggestions from customers. After the brand has been deeply rooted in the hearts of the people and the user experience has been greatly improved, the image of the people based on high-end high-end brand men's clothing has been revealed.

"Customized consumption will be an important form of clothing consumption in the future, and with the progress of society, the proportion of customized consumption will be higher and higher." Huang Yuenan said the goal of the brand is to make customized men's wear a mainstream lifestyle. It is understood that despite the operation of the online brand line for more than two years, its business has achieved rapid development, and the popularity and influence of the brand are increasing day by day.