Interview With Shen Yongfang, President Of Shenzhen Clothing Association

Over the past decade, Shenzhen's apparel industry has developed rapidly, forming a strong influence and appeal in the garment industry. It has promoted the leaping forward of Chinese fashion.

As the navigator of Shenzhen clothing, Shen Yongfang, President of the Shenzhen Clothing Industry Association, has been traveling with Shenzhen garments since 1998, and has been leading the way in Shenzhen clothing.

Today, let's approach the legendary woman who painstakingly works for the development of Shenzhen's clothing industry.

In the last issue of the "Asian News personage", we launched a large-scale plan to promote the development of Chinese fashion in Shenzhen, which was launched by Shang Liu mass media. In this magazine, the "Shenzhen fashion voice" was launched. What do you think of these two plans?

I agree and appreciate the two thematic planning. Shang Liu media is contributing to the development of China's fashion power.

China's fashion has gone through the process of sprouting, birth and growth, and will soon mature.

Most of us are not confident about domestic fashion. These plans enable us to fully and fully understand the brand of our brand in Shenzhen and lead the domestic fashion trend.

This is a demonstration stage to let everyone identify with our Shenzhen clothing brand and pride ourselves on Shenzhen's clothing brand. At the same time, it is a encouragement to urge the garment enterprises that have already had a good brand foundation to innovate continuously. These relatively mature brands can also provide some reference and experience for the clothing brands that are still in the initial stage of growth.

As we all know, you are almost growing with Shenzhen costumes. What changes have taken place in the development of Shenzhen's clothing in the past more than 10 years and what has been achieved?

Shen Yongfang: in the past ten years, the Shenzhen women's clothing brand has completed a magnificent pformation from extensive brand survival to refined brand promotion.

At present, the clothing industry in Shenzhen has become the second largest industry in Shenzhen, and there are more than 3000 garment enterprises in Shenzhen, among which more than 600 are brand clothing enterprises. The garment industry in the city achieves 40 billion yuan in industrial output value and about 3000000000 dollars in clothing export value.

Shenzhen garment enterprises pformed from the initial simple processing of incoming materials to building their own clothing brands, insisting on enhancing the added value of brands, and emerging a number of well-known brands with independent intellectual property rights and strong international competitiveness, showing a unique style of letting flowers bloom, occupying half of the domestic women's wear market.

As a bridgehead of Chinese fashion, what are the driving effects of Shenzhen's clothing on Chinese fashion in Shenzhen?

Shen Yongfang: first of all, Shenzhen is an immigrant city. Entrepreneurs and fashion designers come from all over the country, and even a considerable number of Hong Kong, Macao and Taiwan enterprises have settled down in Shenzhen. This constitutes a cultural diversity of the immigrant cities on the basis of cultural genes, which leads to the individualization and differentiation of the brands in the connotation and design appearance of DNA.

This has an extraordinary reference and promotion significance for the brand building of China's entire garment industry.

On the other hand, Shenzhen is adjacent to Hongkong, and its geographical advantages make it easy for Shenzhen to understand the changing trends of international clothing styles, colors, fabrics and international clothing market through Hongkong, and is in the leading position in the grasp of the world trend and has strong product innovation capability.

Therefore, Shenzhen clothing has formed a "fashionable and high-quality" image, leading the whole nation in the internationalization of cloth and design. With the blossom of Shenzhen's clothing to all parts of the country, Shenzhen clothing has also directly led and promoted the domestic fashion trend.

2012 for Shenzhen clothing is also a new stage, do you think in the next five or ten years, Shenzhen clothing development direction?

Shen Yongfang: 2012 can be called Shenzhen.

In the year of innovation and exploration, Shenzhen's clothing brand construction has laid a solid foundation. Building international brand names is a new idea and new direction for the development of Shenzhen's clothing.

Next, Shenzhen clothing brands need to do a lot of things. They should go out to carry out extensive exchanges with their international counterparts, get information of the international trend in time, and actively participate in international fashion shows such as London Fashion Week, in order to expand brand awareness; domestic fashion week and other activities will invite international fashion media and commentators to take part in, strengthen brand publicity, and acquire some famous foreign brands to make use of their mature management operation mode and sales network.

Our ultimate goal is to enhance the fashion culture atmosphere of Shenzhen through the internationalization of the clothing brand in Shenzhen. It is not only the fashion of the industry, but also the fashion of the whole nation, making Shenzhen a fashionable and cultural city like London, England.

She snuggled up on the sofa to talk about the course of the past ten years, and the tears of emotion were everywhere.

Her speech was fast and well spoken.

The future development of the garment industry is clear and clear, with a serious attitude and an astute and agile attitude of government officials.

This is a woman who is passionate about her dreams. She is also a woman who relies on real work and makes people respect. The dream of fashion will probably be realized in the fashion woman's hands. Let's wait and see.