Interview Designer Christian Louboutin

In a warm afternoon in winter.

In his favorite Carlyle hotel in Manhattan, he accepted a visit by journalist Katie Abel.

He just flew back from Paris and sat there watching the people in and out of the town's teahouse.

His eyes were immediately attracted by a fashionable mother and her daughter, and her daughter wore a pair of golden cages like sandals that were not in conformity with her age.

The curious Frenchman declared, "quite Viver style.

"I like this pair of shoes!" a few minutes later, there seemed to be some kind of tacit agreement. A lady wearing a super high heel walked into the hotel with Christian Louboutin Christian Louboutn's shopping bag. The brand Fifth Avenue boutique was at the corner of the street, though the designer did not know.

Christian Louboutin Christian Louboutn smiled and was very happy to keep a low profile.

This seems difficult for him. His schedule is as full as a pop singer's tour.

Next, the designer will take photos in the new store in Xiacheng District and take part in the New York guest conference The New Yorker Festival, held on 5-7 October 2012, to receive media inquiries about his lawsuit with the famous Paris nightclub Folies Berg re girl, and the lawsuit that the brand hit this year, and the Yves red Saint Laurent (YSL) Saint Laurent's red bottom war.

After a brief attendance, he will return to Paris for a few days, and then return to the United States to attend the opening ceremony of Fifth Avenue in Boston, Houston and New Orleans.

Christian Louboutin Christian Louboutn said, "although the shop opening ceremony is very energy consuming, we see people who love and wear brands.

"It's very pleasant," and can also listen to consumers' stories.

Their support often reminds me of the scene when I first opened a shop.

Later, the designer got out of the incredible journey and returned to what he called "rebirth".

Christian Louboutin Christian Louboutn said, "this year as the 20th anniversary celebration of the brand, I should stop and review the development of things.

This will reduce our doubts. "The 2 10 years have passed, but for me, this is still a young journey."

In fact, as the 20 year anniversary of the landmark milestone, Christian Louboutin Christian Louboutn promoted strong brand growth in 2012.

As of November, the brand had 65 stores, and this year it has a high-profile new store opened in the United States: one in Chicago and the other in men's boutiques in Losangeles, which will be opened later in the holiday season.

Designer himself to men

I am very excited about the expansion.

Increased by men's fashion tastes, "they love fashion more and spend more money on high quality footwear."

Christian Louboutin Christian Louboutn's keen sense of business gave him the confidence to surpass the development of accessories market.

In 2013, the brand beauty product line will be listed.

Although he himself kept silent about the details of the beauty series, this move undoubtedly showed the company's future business direction.

He said, "I can't say that this is all due to myself. I have only grasped one or two points in my inspiration."

Although the designer is confident of future development, he still does not want to discuss the success of the brand.

It is reported that the annual sales volume of the brand has exceeded 300 million US dollars, and it is expected to maintain a 2 digit growth rate in the future.

Christian Louboutin Christian Louboutn is modest but confident of his top position in the fashion industry.

"Some successful ways are like that, like magic and chemical change."

But luxury retailers clearly understand the success rule of Christian Louboutin Christian Louboutn.

Neiman Marcus senior vice president and fashion director Ken Downing said, "designers have caught what women want and made them deeply fascinated by designers."

"Keep innovating and keep fresh."

Saks Fifth Avenue president and chief commodity officer Ron Frasch said that the designer charm continued to rise. The most typical example is that the brand exhibition held in the store has received a great welcome from consumers.

"Christian Louboutin Christian Louboutn seems to be more attractive than anyone else," some customers would rather queue up for 3-4 hours to see.

"He has the charisma of a great statesman."

With the loyalty of consumers, Christian Louboutin Christian Louboutn intends to create a new chapter in his legendary career.

Designers' fanatical plans will certainly attract more support and attention, but he is also very clear about the challenges ahead: "there are still lots of innovative work."

Have you ever imagined that Christian Louboutin Christian Louboutn will become a global brand?

Christian Louboutin Christian Louboutn: I've never planned it.

I must say, I am surprised to hear that some people say in the early days of the company, "I want to introduce a perfume in 5 years, and what am I going to do in 10 years"?

Who knows what will happen in the future? Everything to me is pleasant surprise. It is a pleasant surprise to enjoy the pleasures brought by these surprises.

Of course, the plan is also indispensable, but the plan is also changing.

As brands become more successful, do you feel pressure increasing?

Christian Louboutin Christian Louboutn: pressure is also a kind of enjoyment.

The company's whole team is in step, and our business ideas are always linked with innovation.

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It is said that your company has close corporate culture. What challenges does this company culture face?

Christian Louboutin Christian Louboutn: the company's DNA is not all contained in the concept of ordinary "company".

I am also a very superstitious person.

For example, since I started [Rue]Jean-Jacques Rousseau in Paris, even though companies need to expand office space, I have always said "no".

I can't leave this place.

From a commercial point of view, this decision is not wise, but it also shows that respect for people must be maintained.

The brand of male series has gradually become the focus of brand development.

Is there any way to arouse men's pursuit of fashion?

Christian Louboutin Christian Louboutn: a part of men are feminine in their way of thinking, and have a natural sense of excitement about buying new things.

I discovered from some blogs that this kind of men are very concerned about the conference of men's wear, and also regard shoes as collectors.

Of course, there is also a man who is quite conservative about taste.

A pair of shoes for 25 years may be passed down to Jiabao's son or even grandson.

Women will not do this at this point.

Do you design shoes according to your own preferences?

Christian Louboutin Christian Louboutn: No, I prefer the classic style. I often wear 3 pairs of shoes in turn.

I don't wear boots either.

I like mountaineering canvas shoes. The reason why I don't wear them is that my instep is a little high, and I don't feel comfortable in them. Two, I don't look good either.

Men with more stature are more suitable for climbing canvas shoes.

What is suitable and what is different are different.

You have shops in Paris, New York and London.

The Losangeles store is in the process of preparation.

Why do we sell male goods to women's products?

Christian Louboutin Christian Louboutn: that's how it began last year.

Male goods are somewhat strange in women's stores.

For a shop in Paris, I want to provide a variety of men, such as journalists, to a place to travel around the world, an apartment with shoes that he loves.

How big is the growth of male consumption?

Christian Louboutin Christian Louboutn: it has taken up a large share.

New York store sold 240 pairs of shoes in 3 hours on the first day.

What causes the brand beauty line?

Christian Louboutin Christian Louboutn: some consumers reflect the launch of the "rub to nail" product on the market, with our symbolic red.

I have never heard of such products, but everyone thinks we have such products, so I think we should seize this opportunity.

Can you disclose some details of the beauty line?

Christian Louboutin Christian Louboutn: no comment. This is the first attempt in 20 years for shoes and bags.

Is it possible to explore other categories?

Christian Louboutin Christian Louboutn: over the past 10 years, I have received all kinds of plans, from cars, glasses to swimsuits.

But every one is right.

It's not my style to print names on streets and alleys.

Christian Louboutin brand is not authorized to operate.

You spent a lot of time and energy in dealing with YSL's brand complaint. In October, the lawsuit came to an end.

Why do you attach so much importance to the brand's red mark in law?

Christian Louboutin Christian Louboutn: I am not a belligerent person, but I must defend brand equity.

I am glad that the US Court (actually the second circuit court of appeal in New York) decided that the red shoe sole of Christian Louboutin has become an everlasting brand logo.

I am not satisfied with the infringement of a group of luxury brands.

Do they think I will not stand up to defend their brand identity? Gucci brand has the logo of red green lattices.

Who says that a brand can not have a patent for a particular color? Many people are very supportive of us.

I am not only fighting for myself, but also fighting for the logo that supports our customers, designers and companies.

Has the aesthetic design concept of brand changed over the years?

Christian Louboutin Christian Louboutn: the biggest change is the height of the heel.

The "high heels" standards are changing.

I still remember when 9 centimeters of high-heeled shoes were released, people exclaimed: "God, wow, this is too high."

But now people say they will not wear shoes less than 4-5 inches (10.16-12.7 centimeters).

In the history of shoemaking, there has not been such a high heel.

The height of my shoes is very high, and I hope the product will be faithful to the original manuscript.

Are most of the manuscripts preserved?

Christian Louboutin Christian Louboutn: now it's saved.

In the first 7-8 years, I didn't save anything.

One day, a girl who was working with me screamed at me and said I would regret it one day.

So I started saving the design manuscript, and she saved it for me.

The purpose is simple, not to become a legend or history, just to continue to create.