The Nine Men's Men Wear A Gentleman's Demeanor.

What is elegance? Who is "elegant gentleman"? How to transform into "elegant gentleman"? Zhao Yu Feng, chief designer of the nine Mu Wang, and 2012 nine herding kings. Elegant gentleman "Ambassador of the first time," ambassador of the four ambassadors of "elegant gentlemen", met in the studio of the Sohu studio and photography base, and dressed to stir up elegance and unveil the prelude of elegance.

In order to promote the transformation of "Chinese men to Chinese gentlemen" and promote the dressing concept of "elegant gentlemen" and the way of wearing "elegant gentlemen equation", nine Mu Wang adopted the "graceful gentlemen" ambassador selection activities to excavate the "gifted officials" who are hidden in the elite of Chinese society.

The participants included some from the elite of politics and some from the business community. They come from different industries and backgrounds, representing the majority of elite men in China. After a fair online voting and expert assessment, the final phase I selected four "Chinese gentlemen" as candidates for the image of "nine gentlemen". They are: Zhang Xiaodong, the helm of high-tech intelligent technology company, Liu Feng, leader of building materials technology enterprise, Yao Hongjun, and Yao Hongjun, pioneer of software marketing.

Recently, four gentlemen were invited to Beijing to accept an exclusive interview with Sohu website of the nine Mu Wang cooperation website and accepted the fashion blockbuster that the high-end fashion magazine "weekend pictorial" built for them. The four candidates for "elegant gentlemen" ambassador, in the intimate contact with the nine men's men's clothing, further understood the connotation of "elegant gentlemen" and the true meaning of the dress as a Chinese elite man.

　　 Enough gentlemen to deduce the connotation of "elegant gentlemen"

Others are scolding you, do not be angry, slow to speak with him, and reflect the magnanimity of a gentleman; when his wife is anxious and angry, come forward to give her a hug and reflect the gentleman's composure; accompany her girlfriend to go shopping is a man's duty and obligation, embody the gentleman's sense of responsibility; while poverty is good for himself, it is also good for the world, reflecting the gentleman's mind. The four "nine gentlemen" of "nine gentlemen" show their most gentlemanly side.

　　 Joeone At the beginning of the campaign, Hu Zhonghui, director of the market brand center, once worried that "the Chinese elite men who are always low-key and reserved will participate in the selection activity"? "The first phase of the election that lasted for more than a month has come to a close." worry "has been solved. With the development of China's economy, Chinese men's life style has been greatly improved. In the first stage, there are 400 Chinese elite men showing their elegant charm.

After the birth of the four "elegant gentlemen" ambassador candidate, the activities were advancing vigorously. On the first day of the filming trip to Beijing, the first candidate received an exclusive interview with Sohu web site, China's largest portals, and interviewed the weekend pictorial for second days.

Before shooting, three of the four "elegant gentlemen" said that after finishing the wedding photo, they no longer had the experience of making up and taking pictures. Participating in this event is a rare experience. Entering the Sohu dressing room, the four "elegant gentlemen" appeared quite calm and joking with each other from time to time.

The four "elegant gentlemen" unified in a dark set of West to attend the interview. When Zhao came to them, the interview column began to record. Miss Zhao first commented on the formal dress of the four gentlemen. She said: "people think that formal dress will be serious, and elegance is not serious and old-fashioned. Formal dress represents men's rigorous attitude, which is a manifestation of responsibility. In gentlemen's dress, elegant feelings should be reflected in colors. When it comes to "dressing will restrain people's behavior and formal dress makes people more rigorous", the four gentlemen agree with each other. In business occasions, the right dressing will undoubtedly make people more confident and get more respect.

Mention gentlemen, which celebrities you will associate with; how to embody a gentleman's calm side in front of women; what qualities are most attractive to gentlemen; how should gentlemen behave in the workplace; how to manifest their sense of responsibility in society? The next topic is deep going, when Zhao says, the first impression is decided by clothing, which indicates the importance of gentlemen's dress; when Zhang Xiaodong says that others are scolding you, don't be angry, slow to speak with him, and reflect the magnanimity of a gentleman; when Yao Hong Jun says, when his wife is anxious, she gives her a hug and reflects the gentleman's composure; when Zheng Lifu says, shopping with her girlfriend is a man's duty and obligation, manifests the gentleman's sense of responsibility; when Liu Feng says, poverty is alone, and it helps the world. There was a burst of applause. The four gentlemen showed their most gentlemanly side. The staff members of the joint catalog system were deeply moved, and the host frequently said "wonderful." Unconsciously, the program was recorded for over an hour without leaving any place for editing.

In the first "intimate contact" with the four gentlemen, Liu Feng's calm, Zhang Xiaodong's understanding, Zheng Lifu's elegance and Yao Hongjun's peace showed different "elegant gentlemen" but enriched the connotation of "elegant gentlemen". "Elegant gentlemen" is not a thousand faces, but a hundred flowers bloom. They have made brilliant achievements in their respective fields. They are living individuals, using their words and deeds to deduce the spirit and temperament of "elegant gentlemen".

On the morning of the second morning, they set out for the sunrise in Beijing and left for eight twenty at the studio of the weekend pictorial. On the other hand, he was interviewed by magazine reporters in the cafe while he was putting on make-up and shooting in the studio. In order to capture the "calm" of the gentlemen as the first element of "elegance and gentry", the communication in the early stage of photography is particularly important. When we have done all the preliminary work, the official launch has been nearly twelve points. During the filming process, four gentlemen showed the professional model level, and the photographers were in harmony with each other. During the filming process, the gentlemen also participated in the discussion of the shooting details, relieved the tension, shooting, interview and micro video shooting, and finished the work on time at five p.m.

　　 Professional enough to guide "gentlemen of China" dress

Zhao Yufeng, who has been engaged in fashion design for nearly 30 years, is currently the director of the China Fashion Designers Association and chief designer of Limited by Share Ltd. The four "elegant gentlemen" candidates in the current period were curious when they did not see Zhao Yufeng, the chief designer of the nine king of the United Kingdom.

When consumers are discussing versions, discussing styles and discussing dressing styles, they show curiosity and even respect for the behind the scenes workers of nine products. When Zhao Yufeng came to the four gentlemen to participate in the program recording and filming, four gentlemen listened to Zhao's professional view of men's dress and listened with great interest.

Miss Zhao said: "the king of nine herd put forward" elegant gentleman ", in order to arouse the elegance of man's mind. Wearing elegance will guide behavior, thereby arousing men's sense of social responsibility and deep feelings hidden within them. This is the purpose of the king's promotion of "elegant gentlemen".

What is graceful? Zhao Yufeng answered: "men need to dress to reflect their spiritual realms, and dressing will also affect their lifestyle. Elegance is the enduring pursuit of men." Successful and unassuming, with calm and intelligent attitude, calmly deal with changes, and well versed in the elegant, tender and humorous style of elegance in the social field, this is the "elegant gentleman" praised by the nine herdmen.

The nine man king is a graceful man. Elegance is both inside and outside. It is not only the dignity of a person, but also the principles of cultivation and spirit behind his behavior. Equation is the method. The "elegant gentleman equation" is a guide for men to practice elegance and elegance. The "elegant gentleman equation" has a wide range of meanings. Nine king of the United Kingdom has succinctly classified it as "calm", "dull", "gentle" and "indifferent", and has launched the "elegant gentleman formula" series products. In the end of the image, the "elegant gentleman equation" = coat / suit / XXI trousers = nine man King elegant man.

During this period, four "elegant gentlemen" candidates gathered in Beijing to play the glamour style of both inside and outside. In the face of their strong aura, Zhao Yufeng was at the scene to guide the modeling match. She said, "wearing the series of nine dresses, plus our professional guidance, including clothing color, style matching and related etiquette, can excavate their inner qualities so as to make them more lively and more elegant and gentlemanly".

　　 New enough to initiate interactive communication with consumers.

"Experiential marketing is to become a loyal customer by enabling customers to experience products, confirm value, and promote trust to automatically approach the product." Launched the "elegant gentlemen" ambassador selection campaign, nine Mu Wang launched a successful brand marketing campaign that combines experiential marketing with word of mouth marketing.

"Vigorously Innovating marketing mode is a booster for realizing the soaring of independent brands." In the first half of the year, after the end of the "Seiko Art Tour", the king of nine Mu Wang launched a grand event in the second half of the year - the "graceful gentleman" ambassador selection campaign, which has been going on all over the country since September.

at home Clothes & Accessories Brand will focus its attention on product display to advertising and service, and find opportunities to break through in every step.

2012 the "Seiko Art Tour" of nine Mu Wang invited nearly 200 guests to enter the manufacturing center of Quanzhou headquarters of the nine Mu Wang. The scene witnessed the birth of the exquisite trousers and clothes, witnessing the legend and exploring the wonderful. Through the consumer experience, coupled with face-to-face zero distance communication and interaction, the brand's pulling force on consumers has been strengthened.

In today's such an oversupply market environment, a product relies solely on the transmission of its essential attributes and is unilaterally promoted. It is difficult to achieve good sales results. The brand needs to provide consumers with opportunities to interact with and interact with brands, so that they can participate in the process of brand marketing.

The selection of "elegant gentlemen" ambassador provides an opportunity for consumers to have brand ideas. Jiunu Wang is committed to allowing men to have Seiko fashion costumes with high cost performance, meeting the needs of different consumers on different occasions and constantly improving their products and service quality. "Men's pants experts" and "professional quality" become the core values and brand symbols of jiunu Wang. In the selection of "elegant gentlemen" ambassador, the first phase of the selection of four hundred elite men participated in the second phase of the selection. As of press release, nearly three hundred people signed up. The aggregation of activities is becoming increasingly apparent.

As marketing master Philip Kotler said, "experiential marketing is a loyal customer by letting customers experience products, affirming value, and promoting trust to automatically approach the product." Compared with the traditional brand marketing, which has been stuck in the launch of products and services, nine Mu Wang has launched a successful brand marketing campaign that combines experiential marketing with word of mouth marketing.