Introduction Of Shanghai New World Department Store Children's Wear Area

2012 children's wear market is in a slump. Will the distribution of children's clothing brand in different regions affect children's clothing market? With this doubt, the reporter came to the new world department store starting from the western section of Nanjing Road Pedestrian Street in Shanghai.

The new world department store has eight floors, one to seven floors are cosmetics, men's wear, women's wear, casual wear, home textiles, children. Clothes & Accessories Children "s Fashion" is pushed to the top level, which virtually prevents some consumers, unless consumers who come to buy children's clothing will find the eighth floor.

The eighth floor is divided into two parts, one is children's playground and the other is children's products. However, the flow of two parts is quite different. Children's products are almost unattended. Into the children's products area, many counters only guide buyers, can not see the shadow of consumers.

One of the highlights of this area is the latest winter series of Euro series, which has always been the princess of pink princess. Others, such as tennis prince, Adidas kids, Harry Potter, golden baby, paramount, WISEMI, and Jay Bonney, seem to have little attraction to customers in terms of style innovation. Of course, prices are also deterred by many consumers.

The reporter collated the children's clothing brand in the children's clothing area, and did not find the brand of new children's clothing, which may be affected by the depression of children's wear market. In the children's wear area, a discount sign at the end of November is displayed on the top of each channel, but such discount is less attractive to consumers.

Compared to children's clothing, the popularity of children's clothing is relatively strong. Although there are few customers like royal baby, card baby bear, Li Ying Fang, good child, i-baby, and Ying Shi store, there is a promotion column beside the baby clothing area. This kind of discount can be decided after buying the customer's tentacle experience, and it will not be as attractive as the "discount at the end of the month".

child shoes Compared with children's wear and baby clothing area, there are more consumers. I find that children like children try to wear shoes on the bench of children's shoes counters. At the same time, for parents, the price of shoes will be much lower than that of children's clothing and baby clothes. For most families, buying a pair of brand children's shoes for children is still acceptable.

Starting from ten o'clock a.m. in the shopping mall and ending at twelve noon, customers in this area still do not have many customers. The salesmen of each counter have not shown any special passion. Even customers have come. They just go to see them routinely and do little to guide the salesmen.

Generally speaking, in the whole new world department store children's clothing area, apart from the famous brands such as Barbara, ticla, paw in paw and other famous brands, some other relatively low brands lack their corresponding highlights. The reporter thinks that all these factors are the factors leading to the depression of children's wear. brand No action has been taken.