ADI Double Eleven Oversold Dissatisfaction With Consumers Suspected Of False Marketing

Despite the past eleven, the remaining problems are gradually emerging.

Recently, many online shoppers received text messages, and were told that the goods purchased during the double eleven period were "oversold" and were asked to apply for a refund.

The official flagship store (hereinafter referred to as the ADI flagship store) is also involved.

Adidas

Recently, some consumers told reporters that their orders in ADI flagship store were "oversold", so far they have not been satisfactorily resolved.

In a complaint group, reporters found nearly 300 similar buyers.

In this regard, the staff of the ADI flagship store said the responsibility is not in itself, mainly the problem of its electricity supplier system, but is actively communicating with customers.

Online shopping is oversold

Yesterday, Mr. Kim told reporters in Hebei that he photographed a 00:03 in November 11th.

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In November 18th, he received a short message from the ADI flagship store and was told that the product was "oversold" and asked him to apply for a refund.

Consumer Li Li also said that on the evening of 11, he bought a shoe from Adidas, and 15 days ago, he reminded the seller to deliver the goods every day, and no one answered.

Until 19, the ADI flagship store customer service replied that the merchandise was "oversold" and asked him to apply for a refund.

"The shop owner insisted that he was not responsible for the system and did not make any compensation."

It is understood that there are only two reasons for the refund application provided by the ADI flagship store, one is "do not want it", and the other two is "wrong shoot / order information error".

"These two reasons do not have the responsibility of the seller to push the responsibility onto the buyer."

A consumer complained.

On the 25 day, ADI's electricity supplier system gave a solution. For consumers who had "oversold" situation, they were given compensation on the basis of the refund, equivalent to 30% of the total value of the goods.

"Double eleven all night rush to buy goods, the result is just mall integrals."

Many consumers expressed dissatisfaction with the compensation scheme.

Reporters repeatedly contacted the ADI flagship store responsible person did not succeed.

Subsequently, ADI flagship store customer service staff told reporters that this "oversold" is not a normal sense of "oversold".

"There are so many customers at the zero order that part of the order system is not seized."

Although the missing orders can be seen at the front end, the delivery of the back-end warehouse is not based on the orders at the front end.

"The main business background is the lack of timely response to the accuracy of data."

Lu Zhenwang, an independent electricity supplier observer, thinks that once orders are formed, they should be shipped in principle, but the quantity of stocks is fixed and can not be fully met.

Reporters learned that not only Adidas, including Jack, Jones, UNIQLO, and other brands, such as European times, all had similar situations.

The industry believes that the brand side should give specific solutions, and the electronic business platform must pay some compensation.

ADI flagship store customer service said, "oversold" order really because there is no inventory to contact customers refund, so there is no way to deliver.

There are two compensation schemes for the ADI flagship store before giving the solution to the website platform: one is giving gifts, the other two is to let consumers choose other products that participate in double eleven activities and give 50 percent off discount.

Zhao Zhanling, a senior legal personage, said that businesses were showing goods before ordering, and the cancellation of orders on the grounds of shortage was very common after placing orders.

One reason is that, for managerial or technical reasons, the vendor's product inventory information is not matched with the front end, causing the order to still be accepted in the absence of the goods.

Under such circumstances, businesses should compensate consumers for their losses.

Another possibility is that a businessman who knows that he has not enough stock will still accept orders. This is a false marketing, that is, to attract eyeballs first with low prices, and then cancel the order on the grounds of shortage, and ultimately achieve two purposes: to maximize the marketing effect at a very low cost; to cancel sales, even if the order is cancelled and the refund is made on the grounds of shortage, the total sales do not deduct this part of the refund.

Zhao Zhanling believes that such behavior is false advertising first, followed by suspected fraud to consumers.

"Consumers can ask merchants to compensate for losses or continue shipments, or the total compensation of 30% of the sales amount, but the latter is only

The contractual content between platform and business can not directly restrict consumers. "

Zhao occupation added.