Fan Feng Yun From "Little Tailor" To "Big Woman"

"Just do it."

At that time, I didn't have the sense of brand creation, but soon after that, I gradually realized that if the product brand was not loud, it would remain at the level of the general product forever.

When talking about the increasingly loud brand of "five clouds", fan Fengyun, chairman of Hongkong Pan American group (International) Garments Co., Ltd., said, "no brand, only survive under the shadow of international giants."

In Henan, the clothing industry is shouting to go to the world. Today, people in the industry have been strongly aware of "must be independent innovation and cultivate their own brands". Fan Feng Yun and her team are in the forefront of the industry. When most of the enterprises are still hovering at the lowest end of the industrial chain, OEM production and processing, and win the lowest profit, she and her "five clouds" have made a full pot.

What kind of woman is it? What magic does she have on her body? How does she and her team come along?

With many questions, in a winter afternoon cafe, we can walk into fan Fengyun and walk into her "five clouds" with countless efforts.

The hardship of life: the five clouds of a sister's heart

Born in Qu Liang Township, Xinmi, Henan, when it was a child, it was called a beautiful embryo because of a pair of big eyes and fair skin.

Decades passed, and years did not leave any trace on her face. Instead, she had more free and easy temperament and charm.

We were amazed at her lack of energy and admiration for her courage and courage.

In the dense aroma of coffee, fan Fengyun tells her course of development along the way.

A poor, even poor, little mountain village is inhabited by Fan family.

Because the parents only gave birth to five daughters, the only male in the family is the father who is getting older. At that time, the old idea of "superior men and women" in rural areas was often bullied by families without boys.

However, fan Feng Yun, who did not admit defeat in his bones, was urinating with his sisters and determined to be a worthy person.

The tough character of "who says women is inferior to men" has always been deeply rooted in the young soul of fan Fengyun. This belief has always been accompanied by her walking through the wind and rain, going through rough times, going through trials and hardships, and going through countless setbacks; the iron spirit and character she has trained since childhood has accompanied her out of the mountain village, out of poverty, out of the workshop, into the enterprise, and has made fruitful achievements today.

In 1989, the five sisters in their youth set up a small family workshop under the leadership of their father, specializing in the production of men's trousers.

They process trousers in the evening, and sell the finished products to the market during the day, and day after day, year after year, the sisters insist.

It is precisely the trend and potential of the clothing industry that has made sure that the five sisters have persisted in their efforts and perseverance. It is precisely because of the tenacity and perseverance in their bones that the hardships on the road of starting business seem to be so indifferent.

Through several years of hard work and experience, the five sisters accumulated experience and accumulated funds, and Fan family decided to expand the scale of production.

In 1997, father and daughter finally extended their buildings on the basis of their own courtyards. The small family workshop became a six storey factory building and a professional garment manufacturer of more than 100 workers. Meanwhile, the pan Mei garment factory in Xinmi was registered.

Fan fan Yun, the two daughter of Fan family, has been through the years of struggle, and the spirit of the helm of the enterprise has been gradually revealed.

The expansion of scale and the accumulation of experience make them gradually realize the importance of having their own brands.

Instead of doing so, it is better to create a brand of your own and make your own professional clothes.

"Think of it and do it" is the style of work that Fan family has been insisting on. It probably stems from "sister concentricity". Perhaps it is the father's hope that the five sisters can be closely linked, rely on each other and support each other, so the "five cloud" brand is born like this.

As a result, a new round of struggle and fighting began under the impetus of fan Jia's second daughter.

After several years of brand building, by 2003, Xinmi Pan American clothing factory has already had a place in the fierce competition of Chinese clothing industry.

"Five clouds" brand has also been well known, the development of enterprises into a healthy development of the healthy track.

That is to say, in the same year, pan Mei clothing company built a garden type production base in Zhengzhou new high tech Development Zone, Zhengzhou pan Mei dress Co., Ltd. based on its strong financial strength, technical superiority and product advantages.

Its base is adjacent to 107 national highway, Beijing Zhuhai Expressway, Jingguang railway and Xinzheng International Airport, with convenient pportation and beautiful environment.

In the same year, the company passed the ISO9001-2000 international quality system certification and was awarded the ten largest enterprises in the apparel industry of Henan province and the top garment industry in Henan province.

In the face of achievements and honors, fan Fengyun, the then chairman of the company, was not satisfied with the status quo. In the face of achievements and honors, she did not stop but took a big step: let the "five clouds" brand go abroad and enter the international arena.

So she registered and established today's Pan American group (International) Fashion Co., Ltd. of Hongkong.

At this time, some enterprises in Henan began to enter the brand operation.

The spirit of being advanced and the spirit of bravely trying to make the author admire the woman with a bright personality.

From 1989 to 2003, over the past ten years, the 5 sisters from the early stage of their development to more than 1000 employees, from the original family workshop to later scale enterprises, started from simple cloth processing to later development of their own brands; from independent brands to the development of OEM manufacturers, from obscurity to fame, Pan American costumes went through metamorphosis again and again.

People say that pmutation is a very painful process, but we do not seem to read the pain from fan's expression.

Perhaps, for her, the pain of pformation has become more powerful.

The hardships of the road: keep the clouds open and see the moon.

From the original production area with narrow traffic inconvenience to the now bright and spacious garden production base, anyone will be unable to restrain joy and excitement. If I am, I will surely laugh in my dreams.

However, to our surprise, fan did not laugh at all but cried.

In the face of our surprise, a flicker of red flashed across her white face, and the trace of the frown in the eyebrows slowly stretched out.

Thus, a more moving mental journey is displayed in front of us.

In November 2, 2003, the factory moved smoothly.

When we entered the new factory building and faced all the new things, a sudden pain came to fan Feng Yun's heart.

According to common sense, all things are carried out step by step according to her plan. She should be pleased and pleased.

But she was so lonely at this time.

Fan Feng Yun said, "I have lived for decades since I left home. Everything else in the new factory is so strange that I suddenly feel a sense of emptiness in my mind.

When I first moved into the workshop, only the old staff of the family clothing line were more than 300 people together, and the machine equipment did not catch up with me for a time. In addition, I invested millions of factories to build the factory, and how to go in the future and whether I could go well or not, I had no bottom in my mind.

Whenever I think of this, I can't restrain my grief. "

Fan Feng Yun said that the three days that she just moved into the factory was unforgettable for her whole life. It stems from a complex mood, which stems from a familiarity, originates from a strange road, and further develops from the future.

But I know that she survived the long three days like three years.

Ancestor Meng Zi once said, "the sky will be great for the sage, and it must first be painstakingly painstakingly and painstakingly, hungry for its body and skin, empty of its body, and acting in disorder."

I think fan fan only had such a state. Maybe it was another test of God's chance to her.

To our great joy, fan Fengyun has withstood the test of God.

The belief that "there is no retreat" always reminds the female entrepreneur that the idea of "dying for life and being born" is haunted by the head of the business.

On the way to go, she did not dare to have the slightest inertia, nor dared to slack off.

Because there is a greater responsibility and a heavier mission waiting for her.

She said: "the Zhengzhou trousers industry is changing the production pattern of" small scale, homogenization and decentralization ", and then toward the" brand oriented "scale operation.

In addition, it is the strong support of the government that allows such private entrepreneurs to let go and feel free to rush.

I need a lot of money to invest in factories and import equipment. If there is no government loan support, there will be no Pan American today.

Faced with these, I have no reason to stop.

In his speech, fan always revealed his gratitude to the government.

Yes, it is precisely because of the guidance of national policies and the support of the government that there are now more and more large-scale private enterprises.

Today, Pan American Apparel (Group) of Hongkong is already a large and professional male trousers manufacturer with nearly 1000 employees.

Over the past decade, fan Fengyun and her team have always adhered to the tenet of "survive by quality and develop with efficiency". The products provided by the company have been recognized by consumers for their fine fabrics, fine workmanship, fashionable style and classic style. Enterprises have won the honor of "ten top brands in Henan", "the top ten Henan apparel companies", "Henan quality integrity enterprises" and "Henan quality inspection free products".

Among them, the "five clouds" brand is certified by Henan provincial brand.

Fan Fengyun does not seem to be satisfied with the current brilliance. She told us: "Henan has made a large-scale garment enterprise, and should deepen its brand building."

At the same time, it is necessary to further improve the R & D capability of enterprises, and go out to see and learn the operation mode of advanced enterprises outside, which is far from the current Pan American achievements and my expectations. After all, the clothing industry is composed of a large industrial chain, with many links on the top, and whatever problems are involved, all of which restrict the upgrading and development of enterprises.

To be strong, we must take the road of brand. Therefore, while developing the brand of "five clouds", we also developed the brand of "French Yili", with the purpose of opening up the domestic high-end clothing market.

Fan Feng Yun today maintains a pioneering spirit 18 years ago, opening branches, building new clothing brands and opening up overseas markets.

A good idea emerged in the mind of fan Fengyun.

Fan Feng Yun said that her pursuit was to achieve the ultimate goal of her love career. She said she wanted to be a Chinese version of Axin.

"Who says women are inferior to men?" the lyric of Mulan's excerpt reveals how many daughters of the Central Plains have their voices, such as fan Fengyun.

In a few hours of communication with fan, what I see is a tough, brave and bold "big woman". In her body, I see what is calm and tough.

I believe that it is difficult for an enterprise to have such a helm.

At the end of the interview, I suddenly felt that the idea of Pan American business was exactly the same as that of Taiwan.

This is no doubt that the genes of excellent enterprises are the same.

"Even if the generation changes, the trend changes, the beauty always keeps the original intention, honesty is the law, the customer is the teacher, leading innovation, excellence, sincerity and interest free business philosophy will never change."