Chengdu Girls Start Selling Handmade Leather Shoes

It's okay to open a small shop that belongs to you, even if it's small. But it must be arranged in accordance with your own ideas and style of love, selling goods that you like, decorating your shop according to your interests and hobbies, and making friends with many customers. This is the "entrepreneurial dream" of many office white-collar workers.

Frequent dawning Road Fashion personage Perhaps it has been discovered that on the thirty-six of Shuguang Road, a small shop specializing in the sale of handmade Lamb Leather shoes has recently opened, and shopkeeper Vivian is realizing a dream of starting a business with "warm" colors. With the passion of the first venture, Vivian called us, hoping to get some professional guidance from the "first person" when we first started business. This week, we invited one of the first business mentors in Hangzhou, the president of Panshi Information Technology Co., Zhejiang University, Zheng Fenlan, the founder of Hangzhou three lane hand weaving Development Co., Ltd., and window designer COCOO to give some guidance and comments to this shop.

　　 White collar entrepreneurs have dreams and insist on them.

"A pair of shoes can convey a person's taste." When I heard this sentence, I had to think of many women having countless ties with their shoes -- fashion director of the American version of ELLE magazine. Nina Garcia Solemnly remind women: "shoes are the first important thing."

Vivian is a Chengdu girl. Her hand-made Lamb Leather shoes are a brand from Japan, with outstanding personality, fashionable style and exquisite materials. "Once I went shopping in Hongkong, and I immediately fell in love with this brand of shoes." Speaking of the association with handmade small sheep leather shoes, Vivian used "love at first sight" to describe the dream of entrepreneurial venture, and it began to be clear.

After returning to Hangzhou, she collected a lot of information about handmade Lamb Leather shoes through different channels, and gained the right to operate. According to the briefing, the only shop that sells hand made leather shoes is in Hangzhou. Vivian said that when she first saw these handmade Lamb Leather shoes, they felt their "taste" was very unique, each pair of shoes expressed "no concept, only taste" concept, "I like their unique design style, I want to convey this idea to every consumer." In order to realize this "entrepreneurial dream", Vivian also took a lot of thought. She made her favorite handmade sheepskin shoe store open on the dawn Road frequented by Hangzhou fashion people. "Here is a good location with large traffic volume and young people like to come here." Vivian, the first time to start a business, thinks that the matching of store locations and products is quite high.

And in the shop decoration, Vivian also spent a lot of thought, painted lovely painted patterns on the walls of the shop hall, in order to create a relaxed and lively atmosphere. When purchasing, strictly select every pair of shoes. "Every pair of shoes in the shop is hand-made, and the soft sheepskin is very suitable for wearing." Vivian picked up one of them, and said that as people's consumption level continues to increase, their desire to enjoy quality, fashion and leisure life will become stronger and stronger. Nowadays, many people improve their personal taste by wearing high-grade clothing and shoes. The idea of handmade Lamb Leather shoes fits the consumption concept of this era.

Tian Ning: life is to pursue their dreams. Similarly, entrepreneurs who fail to aspire to success can not be regarded as real entrepreneurs. When choosing industries, we must do a good job of market investigation and analysis, accurately grasp market information, and estimate the investment, financing, cost and income of business projects. Clear management ideas are the key to the feasibility of entrepreneurship, and also the key to success.

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In the homogenized market, characteristics and innovation are the biggest competitiveness. Therefore, I suggest Vivian not only stay in the initial stage, but also have its own innovation. Only in this way can we go further. Of course, there are a lot of unexpected difficulties in the process of starting a business. The key problem is to insist on not giving up when facing difficulties, and calm down and think about what can be done to help you tide over this difficulty. Only by constantly finding problems, solving problems and summarizing problems, can entrepreneurs grow.

Often the most painful time is when success is coming. Torture, frustration and setbacks are valuable assets accumulated in the process of entrepreneurship. If we persist, we will succeed.

　　 Best publicity area for window shop products

Walking through Vivian's shop, if the big street window appears a bit empty. The floor is covered with small white stones. In the window location, there are only a few pairs of shoes featured in the shop, which do not play a proper role in the display window. For this shop, she thought she lacked window display. How to make your "Facade" design attract customers' attention? How to use window display design to drive sales? For the first time to open shop Vivian, this is a problem that bothers her.

Zheng Fenlan: Recently, I am also very interested in window display. For this reason, I went shopping in Hongkong and other places to see world famous window display. The window is the carrier of brand culture and sales information. Most of the time, girls go shopping window shopping, and sometimes they have a desire to buy. The biggest role of the window is to increase the rate of entering shops, and it does not sell and recommend products in itself. Therefore, the fine display window can well interpret the connotation of commodities and see the brand concept. A bridge of communication between businessmen and consumers is finally achieved to achieve the purpose of expanding sales and publicity. In my opinion, this characteristic shoe shop of Vivian can put several models in the window, such as mother and daughter, three family houses, and create a warm and joyful atmosphere.

In addition, the window is also a way to express the owner's "mood". Different seasons, different marketing objectives, the design of windows is also different. For example, in winter, snowflakes and other elements can be integrated into them. Windows should be changeable. Besides conveying the characteristics of commodities, they should be integrated into "humanized" things.

COCOO: beautiful windows can always stop us. A beautifully designed and ingenious window can always slow down and get into the store. As a medium between shops and customers, the window is the advertising screen board of the shop. The idea of window display can better interpret the connotation of goods and play a strong promotional role. In the specific design, the window layout should be "transparent", look for fashionable colors and styles, and pay attention to let consumers see some of the merchandise in your shop window.

　　 Shop layout has the know-how to identify the selling point to create "full cargo full".

Walking into Vivian's shoe store, the overall feeling is "empty", in other words, from the visual point of view, the goods do not seem to be enough and not rich enough. Apart from the main women's shoes, the bags on the walls seem to be relatively simple. How to make the storefront full and visual to drive consumption is also a headache for Vivian.

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Zheng Fenlan: the storefront layout can be more full, can match the clothing, hat, belt and other reasonable placement, so the overall arrangement can not only give customers good visual effect, but also can drive additional consumption. The existing wooden booth in the shop can actually be designed with a little more personality. For example, finding some wooden stakes and splitting them into two halves is a very interesting booth with a unique personality. In this way, not only will the cost of decoration be saved, but the overall effect will be much better than it is now. This shoe store has a very personality, and the style of decoration should be coordinated with the brand concept. The placement of shoes is not very regular. Hanging and nails are all acceptable. In short, the ingenious shop decoration style, display of goods can make consumers "memorize", remember your store, remember your brand.

COCOO: pay attention to display and display of goods not only directly affect sales, but also help to improve customer loyalty. Before displaying and distributing goods, we should first identify what images need to be displayed, and understand the characteristics of the consumer groups in the area where they belong. What age do they belong to? What is the average income? What is their way of life or pursuit of life style? Thus, it is clear about what kind of information to attract customers and what kind of information they need to convey. On this basis, the layout of the columns is more targeted, more effective, and easier to innovate.

What needs to be reminded is that the layout of the shop is very particular about the lighting effect. Generally, two types of lamps are needed, that is, warm lamps and spotlights. The light from the warmer lamp is more gentle, and it does not change the color of the goods. It is suitable for polishing the goods. The bright light from the spotlight can make the whole shop bright and bright, but it will cause the color deviation of the goods.

　　 Small Shoe store Marketing strategy to attract customers in good faith.

Nowadays, there are many kinds of shoes on the market, and the wholesale business makes people feel low. Therefore, consumers will pay more attention to the price of shoes. The shoe store of Vivian was officially launched in July of this year, and the price of each pair of shoes is around 400 yuan. At present, the sales volume of this store is still good, and there are many repeat customers. Vivian says that she has also taken a lot of thought about how to stabilize old customers, such as membership cards, brochures and other marketing methods or means. Zheng Fenlan, who has been engaged in clothing sales for many years, has also provided new Vivian with more ways and means to maintain old customers.

Zheng Fenlan: the key to business is to be a man and to make friends. Establishing customer database and establishing good relationship with customers is a very effective way. I personally believe that increasing emotional communication with customers, such as daily visits and sincere greetings on holidays, will make customers deeply moved. The relationship between customers and shopkeepers is not just a simple selling relationship. It is best to cultivate customer loyalty so as to make them dependent on their image, values and products and customary psychology, so as to establish long-term relationship.

In addition, it is also important to clarify the needs of customers and to combine them. A brand can't survive without a customer. If their brand, products should be operated according to the needs of customers, customers will always be the first.

COCOO: generally there are two kinds of people in the shop, or shopping or loitering, so we need to observe, just those who loiter, do not need to go forward to inquire, only need to quietly look at it. If we try to persuade them to buy, we will leave a bad impression on these people, and the probability of coming back again will be reduced; and those who buy goods are also divided into two categories, such as the service staff advice and their own choice. Therefore, the service personnel need to observe at any time, find that customers see themselves, immediately answer questions, in the process of analysis and judgment, whether the customer still need to continue their staff, so considerate service, the rate of return will be greatly improved.