Amazon China'S Fastest Selling Footwear Brand International Brand In 2014

Amazon China is accelerating the pace of internationalization. According to its official data, it now has nearly 6000 international brands in 38 countries, compared with the number of international brands increased by 56% last year, the number of selected products increased by 14 times, and sales accounted for more than 4 of the total station sales.

Reporters understand that among the international brands, the fastest growing ones are fashion products. Compared with 2013, the number of selected products increased by 30% in 2014, and its sales accounted for nearly 6 of the Chinese fashion products in the Amazon.

Among the international products, Amazon fashion channel has 55 exclusive brands, which have increased 17 times in 2014.

According to the official, Amazon's overseas direct picking business increased by more than 2 times the number of selected products in 2014 compared with 2013, and sales increased by nearly 5 times. Now it covers 13 major categories, such as liquor, food, shoes, clothing, digital video and so on from 12 countries.

In overseas direct mining business,

The best is the series of wines and wines from the United States and France. The number of selected products has doubled, and sales are 3 times that of last year.

The "Amazon sea outsourced" store was formally launched in November 28th. In the "black five" Promotion Week, it achieved a 24 fold increase in sales compared with the previous week.

One of the most popular products in the past month has been clothing, footwear, toys, mother and baby, and health care.

Amazon China briefed reporters that Beijing and Shanghai, Guangzhou, Hangzhou and Chengdu are the five most popular cities in direct mail and overseas purchases.

In addition, in August of this year,

It also opened 6 overseas direct mail business in China, and the sales volume of this business increased by nearly 8 times in three months.

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After 10 years of golden age, C2C has developed mature markets and consumers. With the development of mobile Internet, the C2C market also has an inflection point.

After the pformation of Taobao's electronic business platform, the pat Network is the first to bear the brunt.

Reporters learned from Jingdong group's pat Network that during the Christmas promotion season at the end of the year, the pat Network will officially access WeChat card packages, and will distribute hundreds of millions of generic red packets to netizens through this platform.

This is also the pat Network following the "double eleven" launch of WeChat friends to buy products between the "cheap" after the WeChat combined with innovative mobile e-commerce game.

It is reported that WeChat card package can help users put coupons, membership cards, air tickets, movie tickets and so on into the card pack, after collection and classification management.

The person in charge of the patted network said that through the access to WeChat packet, it can not only help consumers to manage patting platform coupons, but also allow consumers to find a patted micro shop with a packet as the entrance, to guide the flow of micro stores, and to form a closed loop experience of consumption.

It is reported that in August 8th of this year, Jingdong opened a mobile QQ first class shopping portal, forming a mobile terminal layout of WeChat, mobile QQ and mobile client.

The patting network has developed a key function to connect the seller's PC shop and WeChat store.

In addition, the pat Network will open up a joint login system with Jingdong mall, and users will search for long tail products if they do not produce results, they will show the products of Pat net.

This architecture is no different from the combination of Tmall and Taobao.

Cloud number CEO, An Shihui, co-founder of Ruijin Lin group, told reporters that from a series of initiatives of the pat Network, we can see that the emphasis of Tencent and Jingdong on mobile terminals is actually a new choice.

"At the PC end, the pat net does not have the ability to compete positively with Taobao.

Therefore, in the Tencent investment Jingdong opportunity, it chose to start from the mobile terminal, you can take a road of attack.

According to Analysys International data, in 2013, the market share of the pat Network in the C2C electricity supplier domain was 4.5%, ranking second, and Taobao's share was 94.2%, ranking first.

According to the monitoring data of China electronic [-1.62%] business research center, C2C accounts for 90% of the early development of e-commerce in China. In recent years, due to the rapid development of B2C, the proportion of C2C has dropped to 60%~70%.

Based on the above data, Huang Yuan Pu analyzed that the traditional electricity supplier's form can be described as "nothing beneath the big trees", but the O2O field must be "a hundred flowers bloom".

At present, suning.com has acquired its closed loop in the field of O2O after buying full net.

Since the beginning of 2014, the network has been acquired and integrated into Suning life service division, which is responsible for sunning's life in all fields.

In addition, Suning wants to extend the O2O model to local life segments.

Suning stakeholders confirmed to reporters that Suning's travel platform came out before the end of the year and opened up tourist experience stores in Suning's physical stores.

This will also be Suning's first O2O vertical practice in the tourism industry.