The Popularity Of Home Textiles Based On Taobao Index
I believe there is no electricity supplier, do not want to make it.
"Explosion" commodities
But the novice sellers usually do not know how to choose money when they purchase goods, but do not know what to sell. Actually, Taobao has free data for our reference, such as Taobao index and Taobao index as a tool to study consumer data with zero threshold. Anyone can use it to understand Taobao search hotspots, query paction trend, locate consumer groups and study segmentation market, which will play an important guiding role in the operation of enterprises, and help enterprises make direction in the development of new products in the future.
Open Taobao index, there are four major functional modules: long cycle trend, crowd characteristics, paction ranking and market segmentation.
In home textiles category, according to Taobao index, it is easy to find that consumers in Taobao search for "home textile" keywords are mostly located in southern cities. TGI is also far ahead of the southern region. Consumers are mostly 25~29 years old, with the highest level of consumption, the second highest, and female consumers occupy about 6 of the total consumers.
So, which elements of the Taobao index have been recognized by the market?
Beautiful flowers
Flowers are the evergreen evergreen trees that are the most popular inspirational elements of home textiles. The style and color have both the fragrance of spring and the enthusiasm of summer. The matching of different tactile fabrics and natural flower patterns brings a more diversified trend of home design.
At the end of 2014, flower elements were still very hot. In the market segmentation page, fuanna, who ranked highest in the Taobao index brand list, has a lot of products about flower elements. Among them, the "fan Fei Lue Cui" series is inspired by the famous French impressionist Monet's landscape painting. Under the strong main colors, it contains the rest of colorful colors, and flowers outline a European Landscape Garden oil painting, with colorful Baroque furniture or detail oriented classical Redwood carving.
Starry night
What does the sky represent? Is it unknown mystery? Is it melancholy and lonely? It's romantic and aesthetically beautiful. Now, "star crossing" is in full swing in the courtyard, and the star element is becoming the hottest topic for all of us.
Naturally, the home textile industry will not let go of such opportunities. Many brands have extended their hands to the star element. In the Taobao index, starry sky has become a synonym for business opportunities.
Many unknown brands come to the forefront of market segmentation because of the development of bed materials.
It can be said that the home textile products with star elements are the most popular, and become the first choice for many consumers.
The dark shades and bright stars are also dreamy, elegant and quiet.
Fashion simplicity
Simplicity is a fashion, but it does not lose the attachment of modern urban noise. It is just a physical examination that returns to nature, and a purification of real life.
The pursuit of simplicity and fashion is not a lack of connotations, but a natural and modern urban complex.
In the Taobao index, fashion simplicity has also taken a place.
Among them, the "modern night tune" series of mercury home textiles is quite attractive. The products use Scotland stripes and shallow shades, which add rough and hard and more amorous feelings.
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