"Fast Fashion" Speed Up The Pace Of Layout Of The Domestic Second Tier Market Share Of Local Clothing Was Preempted.

Recently, the M jeans style (MC) and GAP of the United Kingdom ARCADIA group are fast.

Start the second line of China market.

It is understood that MC southwest first store officially settled in Wangfujing Monument for Liberation shop in Chongqing in November 2nd, GAP flagship store 22 days this month also opened in Chongqing North City street.

He Bin, marketing director of MC Greater China, said that this is MC's first store in Southwest China. It will open two more next year. In the next 3 years, Chongqing will have 5 stores, and even after 2014, it will consider expanding to Chongqing's district and County cities.

According to market statistics, as of November 31, 2012, C&A has 47 stores in mainland China, 110 H&M, 236 UNIQLO and 30 GAP.

Yang Deming, President of GAP Greater China, told the media before: "by January 2013, GAP will have 46 stores in China."

The rapid expansion of these fast fashion brands also gradually erode the market share of local clothing. "

According to the "2013~2017 China" published by the foresight Industry Research Institute

Business model and investment risk analysis report showed that in 2011, the total sales of clothing nationwide increased by 27.33%, while the sales of "fast fashion" brands increased by nearly 50%.

Compared with the rapid expansion of "fast fashion" brand, China's local clothing brands are involved this year.

And profits have fallen sharply.

According to the three quarter report this year, the domestic 22 A share listed clothing enterprises stock has exceeded 38 billion yuan.

The clothing orders for winter clothing in Chongqing faction declined by about 30%, and these local brands entered the local shopping mall in the 90s of last century.

Deng Yi, President of the Chongqing clothing and Apparel Association, said that the Chongqing style clothing was mainly wholesale, and the proportion in the retail market in Chongqing accounted for only about 10%.

According to statistics, ZARA has become one of the highest retailers in the retail sector of China in terms of average sales per square metre (average annual sales per square metre), with an average sales of 4179 euros per square meter, 4 times that of domestic apparel enterprises.

He Bin introduced that in the Chongqing area, the sales volume of the fast fashion brand stores is up to 3000 yuan per square meter on average, and the average sales per square meter of local brands is only about 800 yuan.