Sutier CEO - Li Yong

Li Yong

Why did a Ph.D. of Tsinghua University drop out of school voluntarily and plunge into the Internet resolutely? After having gone through the success of the Internet business, how can it relate to women's underwear and body shaping clothing?

He is a man, an entrepreneur, a businessman, a man who has the courage to pursue his dream, a person who dares to persist in his pioneering ideas in the complicated Internet business and complex market environment and to kill a bloody path. He is the CEO Li Yong of Ms. sutier's underwear brand.

China's women's underwear market has just started since 1996. Up to now, there is still no real overlord brand. The so-called first-line brand is only a big success in a certain regional market of the Chinese market. Thousands of underwear brands are scattered across the country, and the market is extremely dispersed.

Today, with the surge of e-commerce in China, many people of insight have stared at this fertile land that has not yet been reclaimed.

And one of these black horses is devoted to women's underwear and fashion clothes.

"With its deep cooperation with Hongkong in understanding the ten major underwear brands in China, it has established its leading edge and strong supply chain system in its R & D, production and quality control, relying on strong background strength and professional management team, as well as good reputation in the consumer group, to change the overall competitiveness of the underwear market as a whole.

Some experts predict that miss sutier will have a strong chance to lead the women underwear market this year.

Now let's talk about Li Yong, a male knight who controls the woman's underwear and dark horse struggling on the entrepreneurial road.

Li Yong's extraordinary entrepreneurial experience

The passion for entrepreneurship has long been burning in the body. Li Yong, who can not wait to realize his dream, chose to study from Tsinghua University and give up his hard won doctorate.

In 2005, he co founded the first China urban life information portal, purple page 114, with the founder of CEO, Zhang Jiexian.

And in a short span of two years, purple page 114 successfully achieved the top three of the same industry in China.

Subsequently, he independently founded the "private tailor" senior suit customization organization. In 4 years, he defeated many powerful opponents and made the "private tailor" become the leader of the Chinese tailor made suit. In order to raise the tailored suit of the private tailor to the world first-class craft level, and even bought a senior suit factory of 300 people in China, it pformed it into a high-end suit custom line. In the fast opening shop plan, "private tailor" in 2012, the number of chain stores will exceed 50, and the annual turnover will exceed 50 million.

In nearly 5 years of operation, all resources, backgrounds, and strong competitors have disappeared in the market, including the once booming "La Lan" (investors are Tencent founder Li Qing, vice president of sina, Wang Bin, and ZG group general decision Wu Bangdong), and "Bono tailor" (07 years made by the Phoenix bird group's customized chain).

With all these strong competitors vanishing, private tailors have become the leading brands of men's suits and shirts.

What is the secret of success of his private tailor? Li Yong replied, "in fact, there is no secret at all. A deep understanding of products is the core basis for an enterprise's success. If we have unique high-quality products, we can truly win customers. All marketing must be built on the basis of products. A company can have a variety of core competitiveness, but product capability must be at least part of its core competencies."

Li Yong once again experienced the success and pleasure of starting a business, but also felt that the private tailor's market capacity was limited and could not bear the dream of achieving a great company.

CCTV "runner up in China" is also the runner up of "the ten largest underwear brands in China". Zhou Yu, the founder of Hongkong's underwear, has studied the secret of Vitoria. Now, the underwear brand in the United States now sells more than 6 billion dollars per year, owning its own B2C official website and more than 1000 offline chain stores, and more than 400 million mailings are sent to customers every year. Its annual new product conference held in February has become the stage for many supermodels to compete. The event has become a national movement without borders, not only women want to see, men are more fond of watching, imaginative products, and women's showy female show is reported by the global media as "World Fashion Festival". Pursuing the dream of a great company, Li Yong and the first session in March 2009

Zhou Yu is the founder and general manager of underwear in Hongkong. In 1997, he set up a subsidiary in Shandong, Weifang Ms. Shu Yan supplies Co., Ltd., under which there are two brands of "underwear" and "Yoshi Mei Di" home clothes.

As the leader of China's first women's underwear industry, he has led the "Hongkong experience" to win the title of "China's ten largest underwear brand" and so on. It has set up a product design and research team of 200 people, and has more than 600 chain stores nationwide, and has established its own strong design, production, quality control capabilities and supply chain system.

After a year of exploration, they have created a new underwear brand susiya.

There is an old saying in China: "good wind relies on strength to send me to Qingyun."

"Hongkong experience", as China's ten largest underwear brand, has millions of loyal female users in mainland China. It has been selected as the "ten largest underwear brand in China" and "the only designated product of the China Women's and children's foundation".

There are more than 200 people in the design and R & D center. In the domestic women's underwear enterprises, the design center of this scale is an absolute heavyweight player.

In the early years of its pioneering work, "sutier" established its foundation in the market by rapidly integrating the "Hongkong experience" underwear design strength, production strength, quality control and brand operation experience in the underwear industry for 15 years.

At the very beginning, when the private tailor was positioned as an "e-commerce" enterprise by the media and the industry, Li Yong disagreed.

"A private tailor is a custom brand first, and then an evaluation of whether it is an e-commerce enterprise.

The successful operation of private tailors should follow the rules of the game of advanced custom clothing brand rather than the rules of the game of e-commerce enterprises.

Li Yongru said.

Now, "Suya" is also positioned by many people as an e-commerce enterprise, but Li insists that "Su Tiya" is first a "women's underwear brand" enterprise, followed by an e-commerce enterprise.

E-commerce is just a way of service, through information technology means to serve a customer service.

Therefore, after comprehensively comparing the input output and the brand effect of online advertising and traditional print media advertising, "sutier" has not been widely promoted and launched on the Internet as most e-commerce enterprises began to pursue, but only concentrates on the limited and superior forces. Through the unique advertising account sharing cooperation mode, it has played a direct selling advertisement in print media, and started a telephone direct sale, not only with sales and profits, but also rapidly forming brand influence.

From participating in creating purple page 114 consumer information website to self managing private tailoring PPT, from PPT to stiova sutier female lingerie brand, Li Yong, an associate student at Tsinghua University, has been expanding her career path in the Internet.

In the current Chinese clothing industry, people engaged in suits and underwear sales have taken a great deal of attention, but Li Yong has used the direct selling service mode to open up a market in these areas.

Although he said that there is no secret to success, I believe that this is Li Yong's success in his pioneering spirit, the profound understanding of the brand, the rigorous attitude towards product quality, the respect and understanding of consumers, and the unique understanding and application of e-commerce.

I believe that in the days to come, this knight of Li Yong, who runs the name of "sutier", will run faster and further, and create a fashion underwear brand that will lead the world trend from China.