Su Shike: Fashion Tide Across The Soul

It is not difficult to get out of fashion and temperament, but it is hard to wear out its style and elegance. How to design fashion that meets the needs of consumers and their tastes, and even makes consumers fall in love with design, has become a common challenge faced by fashion designers. Shi Shu long Su Shi Ke, manager of clothing development department, spent ten years studying "people".

"As a person Casual Wear The designer has the responsibility to eliminate the generation gap between the consumer groups and design the clothing that suits their taste. " Black edge glasses, black scarves, a black dress, Su Shi Ke, the first feeling to people is Sven. And when it comes to dress design, this young man's words from Sanming are much more obvious. Ten years ago, 18 year old Su Shi Ke entered the fashion design industry by mistake, and started from the manual handwriting design. After ten years, the fashionable young people began to go deep into the hearts of consumers and listen to their needs.

"When I was a child, I went out to buy clothes, and it was very difficult to buy clothes. At that time, there was such a mentality: why designers can not design the clothes I want." Since then, this idea has encouraged Su Shi Ke to go all the way in the field of costume design and go farther and farther. Fashion design lies in Ideological and aesthetic innovation, but it needs emotional communication more. Su Shike admitted that the clothing industry has gone through three stages, from the early seller's market to the pursuit of price and quality, and then to today's emotional communication. Based on the observation of the market and the assurance of the future development trend of clothing, Su Shi Ke and his design and development team focus on the humanization and functionality of the design. In particular, it is permeated with the sportswear of health, vigor, sunshine and simplicity of sosho's clothing. What is the thinking of the 20-35 year old urban crowd, how their personality is tempered, how to improve their dress taste, release their tension in work, and facilitate communication between people, all these elements must be fully considered in the design.

The competition in the commercial design industry is fierce. Without studying and not charging, it means that your inspiration is easily swept away and your mind is stagnant. In order to find inspiration for design, I left campus early. Su Shi Ke He chose to go back to school to continue charging, and he went to Hongkong and Shanghai higher clothing colleges for further training, which saved him enough design energy. "In the past, Shishi clothing industry attached importance to imitation and OEM, which became a major factor in the development of garment industry." Su Shike believes that designers should eliminate the generation gap with consumers and conduct deep emotional communication. To break this point, the development space of Shishi's overall clothing market is still very large, and the road ahead is still very broad.