Control Of Audience Flow In Fashion Exhibition Exchange

The management of exhibitors is

In the high intensity working environment, it is important for staff to disagree with all aspects of technology, attitude, way and customer relationship.

It is an important factor to improve and promote the effect of exhibitors to actively exchange experience in participating enterprises.

Some enterprises based on the number of contracts signed on the basis of the evaluation criteria for staff participation, rather than enhancing the company's image and winning more potential customers, customers and distributors.

Short term interests directly lead to the unilateral sales promotion of staff in the process of negotiation with customers, ignoring the understanding of customer needs and greatly reducing the efficiency of exhibitors.

What the exhibitors most want to see is

And professional buyers, but how to identify the target customers in clear crowd, clear the target audience and improve the communication efficiency is the most important issue of all previous exhibitors. It is closely related to the experience of the exhibitors and the ability of the staff.

What conditions do the target customers must have? If there is no communication with the booth personnel in the preparatory work, it is likely that after a lengthy conversation with the visitors, it is found that the embarrassment of the target customers that are not part of the business is.

It not only wastes valuable time for both sides, but also challenges the ability of visitors and even the level of enterprises.

Another situation is to communicate with the old customers too much, and neglect to welcome and contact new customers, unable to tap more potential customers, which is automatically limiting the scope of development of enterprises.

The media have their own audience groups, each has their own advantages and disadvantages. They are affecting audiences in various ways, especially the clothing brands that need to be perceived and remembered by people of different colors. It is even more necessary to mobilize various advertising media to jointly publish.

If science and ingenious use of multiple media can greatly expand the audience and expand the effectiveness of communication.

Although the integration level of communication mode is directly linked to the economic strength of enterprises, many enterprises still do not quite enough in the aspect of communication.

The design of the booth is not characteristic, and the quality of the propaganda materials is also poor, let alone using the high technology means of communication such as multimedia and Internet.

Of course, it will not get the favor of the media.

Perhaps the clothing design is novel and functional, but how can we attract audiences without strong propaganda?

Good wine is also afraid of deep alley. In the age of information development, the way of "simplicity" is not the trend of dissemination.

There is too much information in the exchange and pmission. The information dissemination skills of the booth staff are the important factors that determine the effectiveness of the exhibition. In order to achieve the goal of pre exhibition planning, the training of pre exhibition staff has received some attention in Chinese garment enterprises.

But in general, they only focus on the introduction of the exhibition workflow and the staffing, and the training time is hasty.

The training level of staff is not high in terms of cultural quality, cognitive level and communication ability, and lacks the knowledge of semantics and communication.

The details determine success or failure, the mistakes in language use, the passive and indecent movements of work emotions may become a huge obstacle to the spread of brand image.