Quanzhou Garment Enterprises Jointly Hold Large-Scale Clothing Brand Experience Meeting

For further assistance Quanzhou To expand the sales network, reduce inventory and speed up the turnover of goods and capital, the chamber of commerce is planning to organize a large-scale clothing costumes "brand experience meeting" in the near future.

It is understood that this is the first attempt of Quanzhou garment enterprises to hold large direct selling activities. As the activity time may last for a month, it will also be the longest direct selling meeting held by Quanzhou clothing enterprises. In recent years, every year before and after the Spring Festival, seven wolves sporting goods also held such a direct selling conference, the market sales are good.

At present, the domestic garment industry is in the "severe winter" stage, and inventory has become a burden for many garment enterprises. How to effectively store inventory in innovative marketing without damaging the original price system and brand image of the enterprise is what entrepreneurs have been thinking about, including Zhao Jianhe, chairman of Green group.

"Children's clothing, for example, has entered China in recent years. High-end market As the export oriented children's clothing enterprises are gradually turning to domestic sales, and adult brands continue to be under the pressure of the three major trends such as children's brand extension, the traditional children's wear brands are being subjected to the market pressure which is no less than that of sports casual shoes and clothing enterprises. Now most enterprises have a certain stock. How to deal with the severe winter of the clothing industry, we must innovate the sales way, and holding a large direct selling association is an attempt.

It is reported that as early as this year's national day, Zhao Jianhe put forward such a proposal to Shi Zhengzhi, Secretary General of Quanzhou textile and clothing trade association. Shi Zhengzhi expressed great agreement. "Such activities should be the elimination of intermediate links in the true sense, and the direct selling of manufacturers to consumers should not be merely inventory, but only the old ones." "If the market reaction is good, we hope this form can become a normal marketing mode for Quanzhou clothing industry to stock up and speed up capital turnover." Shi Zhengzhi said.

At present, inventory has become a hot topic in the clothing industry. "For every garment retail terminal, there will be inventory in sales. When dealing with inventory, the first step should be in the scientific deployment within the regional market." Yang Shuqing, a professor at the school of business administration, Huaqiao University, said, "for example, the inventory generated in the core business circle can be transferred to the sub business circle, and after the sale of the stores, the remaining inventory can be transferred to the external business circle or the urban fringe department. Only the real season and the immovable will finally become the inventory of the manufacturer. This part needs the enterprise to think of some better ways to marketing."

"Enterprises have noticed that simply selling stock will bring some negative effects to the brand. Therefore, we should scientifically sell the old clothes and enhance the brand loyalty." Jiang Chunmei, senior consultant of Zoe retail management consulting.

The industry pointed out that in recent years, some regional brands in Quanzhou have been holding exhibitions in Dalian every year. Sales hours have lasted for nearly a month, and sales have been good. It has also expanded the influence of industrial clusters, such as clothing sales and clothing exhibitions in Ordos.

Not long ago, Yiwu, Zhejiang also held a autumn winter clothing and snack food exhibition. As most of the commodities go on the "people to people" route, the exhibition is closer to the people, with a turnover of about 3000000 yuan on the opening day. "The commodities exhibited include more than 20 categories: brand clothing, foreign trade clothing, cashmere fur, men's and women's fashionable dress, home textiles, and kitchen and toilet products. Not only have sales increased, but also brand awareness has been raised."

"Drawing on the experience of others, we believe in the local market. Embrace marketing It's worthwhile trying to hold a large brand experience. " Shi Zhengzhi said.