Women's Shoes Channel Transformation Traditional Women's Shoes Online Fight

 
< p > Taobao Rubik's cube data show that the top 20 brands of Tmall men's wear brand have been occupied by traditional brands in the third quarter, which indicates that the transformation of traditional brands is accelerating. Compared with the clothing brand, the traditional women shoes brand represented by < a > Red Dragonfly < /a >, BELLE, Daphne and so on "went online" later, and the competition became more intense. < /p >
The traditional footwear brand has to go online for gold mining < /strong > < /p > due to the "P > < strong > macro environment.
< p > 2012, Taobao double eleven big promotion, Tmall and Taobao total turnover amounted to 19 billion 100 million yuan. This figure is equivalent to 400 million Chinese netizens per capita consumption of 47.75 yuan, also equivalent to the "shopping paradise" Hongkong 20.5 days of total retail sales; if you use common currency counting machine to count 19 billion 100 million yuan hundred dollar bills, it is said that it takes 133 days. < /p >
< p > this is not only the stimulus of Taobao's eleven big incentives this year. With the progress of various factors such as express delivery, payment, customer experience and so on, the electricity supplier industry is becoming more and more mature. Online shopping has become a part of people's life. The age of online shopping force has further expanded, and many middle-aged and old people have joined this line. Therefore, the traditional shoes brands such as red dragonfly and Daphne have to go online to panning for gold. The Red Dragonfly began to build their own red dragonfly dress in Taobao. < /p >
< p > < strong > footwear vertical business transformation makes brand, prompting traditional brand of women shoes to enter Tmall < /strong > /p.
In the past, red dragonfly brands only regard the Internet as a distribution channel, concentrate their efforts on products and brands, and develop distributors or distributors on the Internet. P However, when the network dealers have developed to a certain scale, they have begun to produce their own brands. For example, the vertical footwear business platform, Le Tao net, has built 5 popular brands this year, and online channels and accurate customer data provide the advantage of the brand. < /p >
< p > with the intensification of the integration of the e-commerce industry, more and more network dealers will transform into footwear brands, which will further compress the distribution channels of traditional brands, and have to transform and operate independently. < a href= "http://www.91se91.com/news/index_c.asp >" Tmall flagship store < /a >. < /p >
< p > < strong > from trial to positive, traditional brands should first integrate channels < /strong > < /p > before accessing the Internet.
< p > traditional < a href= "http://www.91se91.com/news/index_x.asp" > women shoes brand < /a > before entering Tmall, first facing the problem of channel integration. < /p >
< p > take women's shoes brand red dragonfly as an example. There are more than 5000 shops selling red dragonflies on Taobao (including Tmall). Some of these small and medium-sized shops will inevitably bring bad customer experience and affect the brand and reputation of red dragonflies. Therefore, the first step of red dragonflies is to integrate the channels first and formulate a reasonable channel strategy. Whether the red dragonfly can add more women to the women's wear series will be tested by time. < /p >
< p > < strong > footwear brand competition is ultimately the competition of the whole industry chain < /strong > < /p >
< p > traditional shoes brand is easy to get electric shock, but profitability is also a test. Especially, the competition in the whole industry is more intense. It must compete with Amoy brands and compete with the original line brothers. With the adjustment of Taobao strategy, red dragonflies compete with international brands online. < /p >
< p > anyway, the traditional women's shoes brand has absolute advantage in the supply chain and brand awareness. After the commercials commercials become monetized, this advantage is more obvious. The traditional brands can increase the flow of shops and the conversion rate of commodities by launching more activities. In addition, the competition of women's shoes brand electric business is not only the competition of brand awareness and supply chain, but also the competition of the whole industry chain. As the entrance of future competitive feast, the role of e-commerce will undoubtedly become bigger and bigger, not only to provide consumers with data for red dragonflies, but also to expand sales of products. More importantly, who will be the first to use e-commerce to transform their own industrial chain, who will take the lead in this competition. At present, the practice of multi brand top and bottom products is more in line with the needs of enterprises. Does the crowd agree that whether the Red Dragonfly dress can operate successfully depends on the Red Dragonfly's integration efforts on the industrial chain. < /p >