Anta'S First Flagship Store In North China Settled In Beijing

Before the advent of the Olympic Games, the domestic sports industry's scramble for the Beijing market was also in the white hot stage. The Chinese sporting goods brand Anta, which firmly occupied the two or three line market, began to exert its strength to the first tier cities.

On the 17 day, Anta's first flagship store in North China was officially opened in Wangfujing, Beijing, which is also the fifth flagship store of Anta in China.

The opening of the Anta Wangfujing flagship store covers an area of 340 square meters, and the shop design style is simple and rich in technology. In the shop, Anta sports diversified products are displayed, and the Olympic advertisements for Anta sports are circulated to refresh customers.

It is understood that with the accelerated development of sales channels at various levels, as of now, Anta has nearly 5000 retail stores nationwide, and has built a rich and extensive marketing network covering one to four markets.

Zhang Tao, general manager of Anta Beijing branch, said that to advance to the first tier cities is an inevitable strategy.

However, he also said that because of the listed companies, there are no definite steps to be announced yet.