The Development Trend Of Clothing Industry: Children'S Clothing And Adult Clothes Are Closely Linked.

The first two days, after 80 young mother Xiao Nuo went shopping, she bought some winter clothes for her 3 year old baby. I didn't expect to spend money on myself, but also bought children's clothing, of course, it was a large size. "I used to think that children's clothing was practical, affordable, and cute, but now, I wish I could narrow myself down in a few sizes and fit into those beautiful children's clothes." When Xiao Nuo came home, he immediately wore a parent-child dress with his baby. See here, many 80 after mother should laugh, because they are also like Xiao Nuo. So many adults. clothing It is not surprising that brands have opened up children's clothing series, or the advertisements for children's clothing and their display in the shop are more prominent.

　　 The size is big and keeps up with the trend.

Children's clothing is closely linked with adult clothes.

Two days ago, reporters at the ME&CITY store in Yanan road found that the children's clothes, which were originally on the upper floor, moved to a more prominent position on the first floor. Several young mothers are picking. clothes The salesperson is also changing the color and looking for big yards.

In the past, there was such an idea that children's clothes were bought and bought casually because they could not wear for a long time, but now parents are willing to spend money on their children's clothes. "The children's wear series in our store has been selling better. From the sales point of view, it can account for more than 30% of the whole store." ZARA Li Xing shop staff told reporters, "and from the national perspective, Hangzhou ZARA children's clothing sales performance is among the best. In the past two years, the sales of children's wear in our shop have increased evidently, especially in girls' wear. This is not only because girls' parents like to dress their daughters up beautifully, but also because many young mothers and white-collar workers like to buy large size children's clothing. It is understood that from the beginning of this year, ZARA children's wear has introduced many similar or similar styles to adult wear, which is particularly evident in girls' wear.

"We often meet such customers. They look very young and look very young. Like college students, actually they have become parents. When they come to the store to buy their own clothes, they ask if there is any baby's clothes. So we sprouted the idea of developing children's clothing series. The head of I LOVE CHOC said that next spring children's clothing series MINI CHOC will be on the line. The official said: "our children's clothing must still highlight the characteristics of the tide card, that is, let the baby wear on the children's parents after 80."

　 Spend half the money on the same clothes.

Parents will buy two copies when they buy them.

Mother can be regarded as a tide mother, often with her 3 year old daughter wearing a pair of children. "Last week, I went shopping for ZARA. I bought a coat with my daughter. She wore a 3~4 year old size and I wore a 13~14 year old size." Kerr is 165 centimeters tall and has a thin body. The height of ZARA children's clothing at 13~14 years old is 164 centimeters, which is just right for her. "When I went to GAP two weeks ago, the winter coat was promoted, second 60 percent off, and I bought two pieces. My daughter wears a 110 cm size and I wear a 160 cm size. Kerr teased her friends and said, "look, my size is so big, she's so small, the same price, and I have many benefits." besides, Kerr also has a pair. H&M The fringed short boots and a ZARA jeans jeans are also children's wear.

"When I bought clothes for my son, I liked this brand of children's clothing. It's 140 centimeters in size jeans and trousers. I wear it right." Xiao Xu said "Xiao Xiao Niu" is the brand of children's clothing. "Compared with adult clothing, children's wear is more affordable and comfortable." So now, when I buy clothes for my son, as long as my favorite style has the right size, I usually buy it.

Many mothers believe that the price of children's clothing is higher, especially for children's clothing. For example, in ZARA's children's wear, there is a waist down medium length down jacket, priced at 599 yuan, and there is a down garment with a similarity of more than 80% in the adult dress, priced at around 1200 yuan. That is to say, for adults who wear children's clothing, almost the same clothes, children's clothing is equal to 50 percent off.

　　 Why not give your baby a piece?

So you and your two match better.

There is a saying that if you want to catch a man, he grabs his stomach and changes to children's clothing. That is to catch the children and catch their parents. A piece of children's clothing, no matter when the father saw it, thought it was suitable for his own baby and he had to take his money freely, or let his mother see that he felt good on himself. Obviously, the brand of children's wear nowadays, or the adult clothing brand that is also a series of children's wear, is very clear about this.

The reporter saw a big one and a small plastic model in the European time store in Yinlin, Yintai, and when he was wearing a pair of parentage suits, he thought that children's clothing was only a display product. It reminds me of the children's Princess COCOON, T wearing a black princess skirt and a little girl carrying a small red envelope. It really fits the taste of young mothers. Following Gucci, Fendi and Blumarine, in November 29th, Dolce&Gabbana opened the first children's wear store in Hongkong. These brands seem to be saying to the mothers who enter the shop, "why don't you bring one to your baby?"

GAP is very suitable for young tastes. Sales of children's clothing in West Lake Yintai store account for at least 1/3, and baby outfit is especially good. Shop assistant: "as far as I know, GAP's baby series has many fans, most of their parents are young post-80s. Because GAP's baby series has a good reputation in this crowd, and its brand loyalty is high.

After all, what clothes do you buy for your parents has the final say? And when more and more young 80 parents become parents, these old mainstays will surely bring more economic benefits. For the adult clothing brand, the children's clothing series is launched for their old customers, so that the mother and baby can grasp both hands. For children's clothing brand, children's clothes are more suitable for young mothers' requirements in styles, sizes, prices, etc. These are good ways to aim at adults selling children's clothing.