Enterprises To Inventory To Look For Electricity Suppliers Or Become A "Sewer"?

< p > Sales sluggish, stock surging, discounted goods.

Since the second half of last year, the haze of high inventory has begun to shroud on the head of domestic a target= "_blank" href= "http://www.91se91.com/".

Whether we can clean up inventory and return funds as soon as possible determine whether the enterprise can go on the market in the next market competition.

To this end, many traditional enterprises began to aim at the rapid development of e-commerce, in order to achieve "de Stocking".

In this regard, the industry believes that an electric business as a stock "sewer", will damage the brand.

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< p > < strong > predicament < /strong > < /p >

< p > < strong > < a > target= "_blank" href= "http://www.91se91.com/" > clothing > /a > stock enough for Chinese people to wear for 3 years < /strong > /p >

"P >" clothing enterprises this year is the most talked about inventory, this is the biggest problem we all face.

My company's inventory is over 10 million. "

Yesterday, Ms. Wang, director of Chongqing Xuan's Dream Business Co., Ltd., told reporters in an interview with reporters that under the influence of the big environment, clothing and home textiles and other products are not selling this year.

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< p > reporter understands that this year, almost all clothing and home textile enterprises are pressed by the mountain of "stock".

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< p > statistics show that as of the third quarter of 2012, the total stock of 22 A shares listed companies including men's wear, women's wear, leisure a target= "_blank" href= "http://www.91se91.com/" > dress less than /a reached 38 billion 200 million yuan.

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< p > < strong > the days of inventory turnover in these enterprises are also worrying.

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< p > YOUNGOR three quarterly report shows that in the three quarter, the stock amount reached 23 billion 953 million yuan, the stock turnover days were 1642.34 days, and the red bean shares also faced two high indicators of inventory and turnover days, which were 3 billion 978 million yuan and 1298.08 days respectively.

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< p > What do these stocks mean? The insiders have made an analogy: even if all the garment enterprises in China stop production, they will not have to worry about a target= "_blank" href= "http://www.91se91.com/" > clothes "/a" for 3 years.

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< p > in addition, the three quarterly reports of major domestic textile enterprises also show that most enterprises have increased inventories compared with the beginning of the year.

For example, the three quarterly report shows that the inventory is 684 million yuan, an increase of 32.35% over the beginning of the year.

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< p > < strong > breakout > /strong > /p >

< p > < strong > enterprises go to stock to look for electricity supplier < /strong > < /p >

< p > the huge inventory and offline physical sales weakness are in sharp contrast to the rapid growth of Internet sales channels.

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< p > data show that Tmall's "double 11" sales of 19 billion 100 million yuan, the largest sales of shoes and household businesses.

During the "double 11" period, Tmall has sold 3 stores over 100 million yuan, two of which are garment enterprises.

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< p > "new models sold in shopping malls can hardly be found on the Internet."

Ms. Tang, who bought five or six clothes during the sales promotion, told reporters that when she bought clothes at the online store, the owner of the shop also admitted that the new model could not make such a low discount.

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< p > for this situation, Lu Zhenwang, a well-known electricity supplier observation expert and Shanghai Wan Qing consulting CEO, said in an interview with reporters: "this is not surprising. This year, the special situation of the supply chain of garment enterprises is not smooth, resulting in sky high inventory.

And the strong driving force of the promotion of e-commerce has just become a rare "sewer" for clothing companies to clean up inventory.

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< p > Lu Zhenwang said that in the promotion of many e-business, the strong performance of the clothing enterprises just illustrates that the e-commerce channel is playing an irreplaceable role in the digestion of inventory for the garment enterprises which are blocked by the sales.

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The idea of < p > is recognized by Cheng Qifei, vice president of Chongqing Apparel Association and boss of the company.

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< p > Cheng Qifei introduced the huge potential of online sales. She also opened a flagship store in Tmall last year. At present, there are more than thirty garment companies in Chongqing and Taobao.

"Because the manpower is not enough, we can not specializes in the production of new products on line, and the sales volume on the Internet only accounts for about 5% of the sales volume under the line.

At present, online inventory is still digested. "

Cheng Qifei said frankly.

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< p > thanks to the promotion of online promotion to clean up inventory, many garment enterprises have "electric shock".

Under the promotion of online promotion, whether it is the United States or the seven wolves men's clothing, its flagship store is contributing more and more achievements to the company.

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"P", which is the main leisure dress, the state owned e-commerce website has a revenue of 162 million yuan in 2011, accounting for 1.63% of the total business volume of the year, and this half year report shows that the state purchase income is 317 million yuan during the reporting period, accounting for 6.7% of the total business income of 4 billion 600 million yuan in the same period.

The half year report of the seven wolves men's clothing showed that the sales revenue of the company's electricity suppliers in the first half of this year was 76 million yuan, an increase of 137.5% over the same period last year, accounting for 5.11% of the total revenue of 1 billion 486 million yuan.

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< p > < strong > contradiction > /strong > /p >

< p > < strong > online and offline, it is difficult to avoid "/strong > < /p >.

< p > in the process of anxious "electric shock" in traditional clothing enterprises, some enterprises have encountered the embarrassment of conflict on line and online.

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< p > take sports brand Lining as an example.

This year, in order to clean up inventory, Lining's online shopping mall began to vigorously promote sales, which in fact made the store distributors feel a great crisis.

Reporters learned that under such circumstances, some distributors began to close the physical stores, and dealers sold orders online.

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< p > reporter login to Lining online mall found that Lining not only launched anti season inventory merchandise 2.8 folded special promotion, but also launched a special promotion for autumn 2012 new products, and even gave a "50 percent off Cap" and reduced activities after the discount.

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< p > Spain's famous clothing brand Zara, takes the lead in China to open its electricity supplier route synchronously online and offline.

But since the launch of its online store in September, consumer response has been dull.

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< p > "online discount is very strong. Many people come to the store to try them on."

The owner of a Lining store in the city said in an interview with reporters that by the impact of low price online, the store is increasingly looking for discount sales, and its profits are getting lower and lower.

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< p > Cheng Qifei also said: "online and offline coordination is still the biggest problem."

He said, because online and offline products, but the price of the line is 40% cheaper than the offline. When the shop opened, dozens of agents came to negotiate, worried about the impact of offline sales.

As a result, the online shop only has a new time later.

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< p > < strong > recommendation < /strong > < /p >.

< p > < strong > electricity supplier is not stock "sewer" < /strong > /p >

< p > < strong > online and offline need to synchronize development < /strong > < /p >.

< p > digesting inventory with the help of the electricity supplier is the only way out for clothing enterprises. For this reason, Ouyang Fan, general manager of Chongqing Carver Trading Co. Ltd., disagrees.

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< p > "always sell the old products online, which will easily affect the brand image of the product."

Ouyang Fan told reporters that their practice is the opposite. Online sales are all new, and the price of the shop is not very different. The most important thing is to promote the image through the Internet.

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< p > Lu Zhenwang also believes that online sales as a "sewer" to digest inventory will affect the brand image, and the road of online development of garment enterprises will be narrower and narrower.

"Big brands should take the lead in developing the same price and the same price on the same line. The small and medium-sized brands should also take the initiative to get out of the stock mire and improve the supply chain, and develop together online and offline."

Lu Zhenwang said.

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"P >" Zhu Qinghua, a light industry researcher at CIC, told reporters that the process of online and offline clothing companies was blocked, but the power of the electricity supplier should not be underestimated.

"Clothing enterprises should further strengthen online and offline communication management, standardize processes, rationalize the relationship between the two, reasonably allocate benefits, so that the two parties can promote each other."

Zhu Qinghua said.

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< p > Zhu Qinghua also said that for domestic garment enterprises, to truly play the advantages of the line, we should increase innovation and design input to improve the core competitiveness of the product.

At the same time, we should strengthen the construction of brand cultural value, meet the consumption needs of different levels of personnel, and improve customer loyalty.

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