Semir Doubts High Inventory: "Next Year Will Be Completely Resolved"

< p > affected by the low consumption demand, < a target= "_blank" href= "http://www.91se91.com/" > clothing "/a" industry has been troubled by high storage this year.

Zhejiang Semir < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > Limited by Share Ltd chairman Qiu Guang and the media conference held in Shanghai in December 6th, said that most of the inventory is seasonal products, inventory problem is very short.

Zheng Hongwei, vice president of Semir and Secretary of the board of directors, told reporters that inventory will basically be resolved this year and will be completely resolved next year.

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< p > three quarterly reports show that as of the end of September, the inventory of "a href=" http://sjfzxm.com/news/index_c.asp "> Semir < /a > was 1 billion 439 million yuan, an increase of 31.28% over the beginning of the year.

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< p > Qiu Guang and the other day said that inventory is the problem facing the whole industry. The growth rate of clothing market in the past has reached 20%-30% per year, or even more than 30%, but this year's growth rate is only 10%.

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< p > Zheng Hongwei analysis shows that this year's inventory is higher than that of previous years, which is related to the quantitative growth pattern of garment industry over the past few years.

"In the past, growth was driven by demand driven by the expansion of the mode of opening up shops, which attracted various capital imports, including foreign brands and capital."

In addition, after the export is blocked, many other industries also turn to the garment industry, and the competition is more intense.

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< p > but for Semir, Qiu Guang and self proclaimed inventory problem is a phased problem: "last week we worked in Wenzhou factory for five days of children's clothing sales promotion, or ticket participation, five days sales volume reached 3 million 460 thousand yuan."

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< p > Zheng Hongwei said that the inventory in the statements of listed companies is not simply refers to inventory, which includes products for sale, products for sale, and products ready for sale in warehouses, most of which are the latter two. Although the sales of different enterprises are different, even if the inventory of the national clothing industry companies is added together, it will never reach the media's "enough sales for three years".

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< p > according to Zheng Hongwei, the way of Mori Ma's inventory includes discounts, e-commerce and so on. "Singles day consumes about 60000000 yuan in inventory."

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In addition to P, Semir has opened one hundred or two hundred factories and discount stores that specialize in handling inventories this year.

"At present, including children's clothing, Semir has more than 8000 stores in the country, and there are more than 100 stores due to the adjustment and closure each year. Although this year, the net profit of agents has declined since last year due to labor costs and rental costs, but it has not yet reached the level of closing stores."

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< p > but the pace of opening shop has obviously slowed down.

"In the past, the annual growth of more than 1000 stores probably increased by six hundred or seven hundred this year, and the number of new stores that will be opened next year will depend on the circumstances."

Zheng Hongwei said that at present, Semir stores accounted for 90% of the stores. In the future, it will still maintain the main store mode of the first tier cities and the two or three tier cities.

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< p > < strong > Qiu Guang and Semir revealed that 2012 will be the year of pformation and pformation.

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< p > starting from next year, Semir will change from four orders per year to eight orders. At present, the time of Semir fashion design from design to product has been reduced to two or three months from the previous half year.

"In the past, it was mostly seasonal products, but now consumers demand more and faster."

Zheng Hongwei said, but for clothing enterprises, not all the sooner the better, "in the first tier cities, people may have higher demand for fashion, but Semir is covered by 1234."

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