Shoes City Jinjiang Wants To Build The First "Sports City"

Beijing time May 29, 2008 to June 1st, the twenty-second China International Sporting Goods Fair will be held at Beijing new China International Exhibition Center.

At the current sports Expo, the exhibition hall of "China Sports City Jinjiang" was first appeared in the city theme exhibition hall. This is also the first time Jinjiang city of Fujian has appeared in the "sports city of China".

In December 18, 2007, the national sports industry base was officially settled in Jinjiang.

This is the third national sports industry base after Shenzhen and Chengdu.

Subsequently, Jinjiang put forward the concept of building China's first "Sports City". It is understood that there is no sports city in China.

Jinjiang is known as the shoe capital of the whole country. Anta, XTEP, 361 degrees, hide lung, noble bird, Ali ad, HOSA, del Hui, Golden Lake, Jordan, Shu Hua, Meck, Lu You and other famous enterprises all come from here.

In the early years, Jinjiang started with sports shoes, and then extended from sports shoes to sportswear, sports equipment and accessories. Now Jinjiang has developed into the most developed area of China's sporting goods manufacturing industry.

The exhibition hall of "China Sports City Jinjiang" is located in the "Olympic theme" exhibition area, and is adjacent to the Beijing Olympic Organizing Committee exhibition hall.

The exhibition centers around the Chinese sports city and the national sports industry base, with the theme of "brand sports Jinjiang", highlighting the connotation of Jinjiang Sports City, and promoting the Jinjiang coastal sports leisure industry belt and the provincial equipment manufacturing base.

The construction of China's third national sports industry base sports industry base is a cluster demonstration area established by the state in order to develop the sports industry. It is a comprehensive national platform for the development of sports industry.

Prior to that, the State General Administration of sport chose Shenzhen and Chengdu as the experimental sites for the planning of sports industry base, and it was designated as the national sports industry base.

Jinjiang has seized this opportunity acutely and made the decision to bid for the national sports industry base immediately.

After conducting a comprehensive survey of Jinjiang, the relevant leaders and experts of the State Sports General Administration found that Jinjiang has the advantages of sporting goods manufacturing clusters and favorable conditions for the development of sports industry, so Jinjiang has been approved as the third national sports industry base in China.

The construction of Jinjiang's national sports industry base has been strongly supported by the State Sports General Administration and its relevant departments and project centers.

At present, all work is proceeding in an orderly way.

In the development mode and system arrangement, the Singapore Sports Council, Raffles sports and leisure consultants have been discussed in Jinjiang later. The Jinjiang national sports industry base will consider learning from Singapore Sports City PPP (production and official cooperation) development mode.

At the same time, the development of coastal sports and leisure industry will be arranged according to the three levels of first level development, investment and financing, operation and management, so as to integrate all resources and attract strategic investment institutions and overseas Chinese and private capital participation in Jinjiang.

In the planning of coastal sports and leisure industry, the industrial development plan has commissioned the development research center of the State Council to carry out the strategic research on the development of sports industry in Jinjiang. In terms of competition planning, the relevant departments and project centers of the State Sports General Administration have been invited to give specific guidance, and the international management group (IMG) has been commissioned to carry out the conceptual planning, market analysis and event planning of the coastal sports and leisure industry zone. The city planning is being discussed with several planning companies such as the United Kingdom, Singapore and the United States, and the famous planning and design institutes at home and abroad will be invited to conduct a high starting point plan.

In the international investment promotion, we will introduce investors and operators of international large venues and events through various investment platforms. Some large investors have visited Jinjiang for discussion.

According to the preliminary plan, the strategic layout of Jinjiang's national sports industry is "two areas and one center".

The "area" is the planning and construction of the coastal sports and leisure industry zone on the more than 50 sides of the Jinjiang coastal corridor (Jinnan section); the two place is to build the global sports equipment manufacturing base and state-level sports training base; "one center" is to create a national sports competition Center City.

Five key points should be focused on strengthening and developing sports goods industry, cultivating sports fitness and entertainment industry, developing sports competition performance industry, building national training base, planning and developing coastal sports and leisure industry belt, optimizing industrial structure, promoting urban economic pformation, making efforts to build a demonstration base for national sports industry development, an important global sporting goods manufacturing base and a modern sports city with international influence.

Building China's first "Sports City" to build a national sports industry base is of great significance for Jinjiang to achieve sound and rapid development.

Taking advantage of this trend, Jinjiang took the lead in proposing the orientation and development goal of building China's first "Sports City".

It is understood that there is no sports city in China.

With the continuous and rapid development of China's economy, the sports industry in China is accelerating with the approaching of the 2008 Olympic Games in Beijing.

As a new sunrise industry in China, sports industry is gradually becoming a new growth point of China's economic development.

Jinjiang now has GDP6292 per capita and the per capita income of farmers is 8068 yuan.

According to this data, Jinjiang's economy is in the middle and late stage of industrialization, and the society has entered the middle and upper income region level.

This stage is also in the active period of sports industry and the growth period of sports consumption. The follow-up leap forward development needs a high-end platform. The construction of sports city is conducive to playing the driving role of sports for urban pformation and remodeling, and helps to improve the function and quality of the whole city of Jinjiang.

Jinjiang put forward to build sports city, the biggest advantage lies in its strong sports industry foundation.

Sports industry is a pillar industry in Jinjiang.

The sports industry dominated by sporting goods manufacturing in Jinjiang accounts for 18% of GDP in the city, far exceeding the proportion standard of 5% of the city's pillar industries.

In addition, there are more than 3000 main sports related enterprises, 37 state-level sports brands and 3 sports listed companies.

Sports industry employees account for about 1/4 of the whole society.

In recent years, 16 national sports teams, including China badminton team, gymnastics team, weightlifting team and Lithuania Olympic National team, have been sponsored. They have sponsored 17 major sports events such as CBA, WCBA, national volleyball league matches, National Table Tennis Super League and so on. 76 stars have been recruited as spokesmen for Jinjiang's corporate image, with an investment amounting to more than 1 billion yuan.

Jinjiang people love sports and advocate sports. Jinjiang has a strong mass foundation to build sports cities.

At present, there are 36 sports associations in the city, and 11 gymnasiums and nearly a thousand basketball courts have been built. The per capita possession of the stadium is far beyond the national average level, and more than 1000 annual mass sports events are held.

In recent years, brand competitions have been running year after year, successfully hosting 12 international competitions and nearly 200 national sports competitions.

According to the 2007 survey, 40% of Jinjiang's urban and rural residents exercise daily, 35.6% of them learn 1-2 kinds of fitness methods, and 45.2% of their 1-2 fitness equipment. Sports consumption accounts for 1.8% of their annual income.

Jinjiang has successively won the title of the National Advanced Sports City, the national mass sports advanced group and the National Wushu town.

At present, Jinjiang is actively seeking the pformation from the second industry led to the three industry balanced development, in order to enhance the overall economic, social and human quality, create a sports city as a breakthrough, and create the "Sports City" of the city's development goals emerge as the times require.

In order to better publicize the image of the sports city in Jinjiang, Jinjiang has already begun to plan the brand promotion plan of "Sports City", commissioned a specialized agency to plan, and set up the website of "China Sports City Jinjiang". With the help of sports Expo, Shoe Expo and National Sports General Administration Information Center, and other resources advantages, efforts have been made to brand the sports city.

Jinjiang will also be set up as the National Fitness Day in May 20th every year. It will further attract people's popularity and improve the popularity of sports city through the bid to host the China (Jinjiang) Badminton elite competition, the hundred strong county leading cadres basketball tournament, the fourteenth International Olympic Committee President Cup, the 100 City cycling competition final and the Sports Industry Strategy Symposium.

The development of the international first-class coastal sports and leisure industry with the development of coastal sports and leisure industry zone is an important part of the strategic layout of Jinjiang's national sports industry.

The industrial belt will take a high starting point and high grade planning, encourage social investment and development, and build a coastal sports and leisure industrial belt with integrated international fitness, competitive fitness, competition performance, sports training, trade and exhibition, sports lifestyle community and tourist recreation.

Its development orientation has five aspects: 1. The bright business card in the Economic Zone on the west side of the Straits; 2. The new landmark of Jinjiang's urban development; 3. The headquarters base of the famous sports and leisure enterprises; 4. The second residence of the successful people at home and abroad; and the Jinjiang people's movement and the paradise for rest.

The location of the industrial belt is located in the main channel of Jinjiang coastal area (Jinnan section), located in the center of the west coast of the Straits, the center of the southern Fujian urban agglomeration, and the middle location of the two cities of Quanzhou and Xiamen. The 1 hour drive can reach all counties, cities and districts under the jurisdiction of Quanzhou and Xiamen, with an area of about more than 50 square kilometers.

The whole park is planned according to "one park, four districts".

"One garden" is a sports ecological theme park, which highlights the function of green sports theme garden.

"Four districts", namely, the enterprise headquarters base and the sports center area, including the headquarters tribes (mansions), the modern multi-purpose sports venues and the five star hotels, including the events, conferences, exhibitions and business functions. Secondly, in the fashionable sports and leisure areas, according to the orientation of fashion sports, the construction of water world, extreme paradise, Coldplay zone and other projects; third, the noble sports life oriented community, according to the positioning of the "second residences" of successful personages at home and abroad, the construction of Olympic Garden (real estate project), yacht club and Hall of fame and other items;

The theme of the industrial belt is leisure and entertainment. It is a new industrial park supported by the state and has good market prospects.

Its advantages are three: (1) more than 100 brand enterprises will become a huge source of customers in sports and entertainment industry; second, an 10 million hour population with a strong consumption capacity will provide a large consumption crowd for the industrial belt within one hour; (3) about 2000000 Jinjiang villagers will provide links and channels for the market development of the industry in Southeast Asian countries and Taiwan, Hong Kong and Macao.

At present, the development and construction of the industrial belt has aroused great interest from overseas and domestic investors. The US AIG, Longrunn and Hongkong far east group have come to visit the Jin Dynasty. Many overseas Chinese and private entrepreneurs also show strong investment intentions.