To Clean Up The Stock, Quanzhou Garment Enterprises Opened The Sale Battle.

< p > 8 o'clock last night, the sale of Anta href= on the five floor of "a href=" http://www.91se91.com/news/index_p.asp > Xiamen square SM square will be like a big night market. This has been going on for many days.

"It's really cheap. The lowest is ninety percent off."

Aunt Wang, who has gone around for a special sale, said she seldom saw such a low discount.

Coincidentally, in Jinjiang, Quanzhou, Hongxing Erke and other shoes and clothing brand sale will also set up the "full court minimum price", "let the sales promotion" slogan sale.

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< p > < strong > clear stock. End sale is ahead of < /strong > < /p >.

< p > "very tired, many cheap people, large passenger flow."

At a Anta sale, a staff member told reporters that this is not the first sale this year.

The last time in Wanda Plaza, but the discount is not this low, most of these products were last autumn and winter, spring and summer this year, most of the products, 70 percent off to 50 percent off, the lowest ninety percent off, basically lower than the cost of sales.

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< p > as the staff say, as early as the national day double festival, Jinjiang SM square has become the battlefield of Quanzhou a href= "http://www.91se91.com/news/index_c.asp" shoes and clothing industry /a /a.

For shoes and clothing enterprises in Quanzhou, this year's annual turnover is a bit early.

In the past 12 months, the sale began in November.

Take Hongxing Erke for example, in the middle of November this year, it started a "big sale", which was nearly one month ahead of schedule.

Not only that, the annual sale of famous shoes and clothing brands in Quanzhou every year in January is held in Quanzhou on the 25 day of last month.

It is understood that the sale of shoes and clothing enterprises in Quanzhou at the end of the year will gradually evolve from the original special sale with the employee's internal welfare nature to the effective form of inventory digestion by various enterprises.

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< p > cooperation with stores is also a way to sell many shoes and clothing brands in Quanzhou.

Mr. Lin, who once served a well-known clothing brand in Quanzhou, told reporters that "seven wolves" was one of the first companies to launch a large-scale sale.

In July of this year, the seven wolves worked together with thousands of department stores in Xiamen to open a large sale. They carried the brand of the whole line, and launched a "1 fold up" and "mainstream commodity up to 75% off".

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< p > < strong > min sell at low price, brand value is also decentralized? < /strong > < /p >

The sale of "P" will reflect the status quo of Quanzhou brand -- < a href= "http://www.91se91.com/news/index_h.asp" > high inventory < /a >.

According to public data, in the first half of this year, Lining, Anta, 361 degrees, XTEP, PEAK and other 42 listed clothing enterprises inventory amounted to 48 billion 300 million yuan.

Insiders say that even if these enterprises no longer manufacture shoes and clothing products, only the stock will be enough for Chinese people to wear for three years.

Such a situation also makes sports brands almost no discount, and the intensity of discount is significantly higher than in previous years.

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"P", such a low price sale also let the industry have a lot of criticism.

The "sale meeting" can effectively improve the company's "clear inventory" capability, but it will damage the brand image to a certain extent.

Marketing expert Ma Gang said.

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< p > Mr. Lin said that the way of clearing inventory by selling at a low price is very effective. However, too frequent "cabbage prices" will reduce many consumers' expectations of brands, and certainly bring some losses to brand value, but survival is the key issue now.

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< p > however, Shi Zhengzhi, Secretary General of Quanzhou textile and Garment Association, said that with the change of people's living consumption concept, the high quality and low price stock clothing has attracted general attention. Leisure shopping in the tail cargo market has become a new fashion. If the enterprise can guarantee quality and service, it will also be good for the brand.

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