Shoe And Clothing Enterprises Are Still Far Away From Spring In Response To "Cold Winter"?

< p > how cold is this "winter" for Chinese shoes and clothing enterprises, especially sports shoes and clothing enterprises? The latest data show that China's < a href= "http://www.91se91.com/news/index_x.asp" > shoes and clothing industry < /a > above scale enterprises in the first three quarters of 2012, the stock of finished products was 256 billion 966 million yuan, and only 22 A shares shoes and clothing listed companies reached third staggering 38 billion 200 million yuan in the third quarter.

More media asserted that the current stock of shoes and clothing is enough for Chinese people to wear for 3 years! < /p >

< p > inventory has become the "Damour's sword" on top of almost every enterprise.

The high inventory is written in the earnings report, stacked in the warehouse, and the noise is in the promotional card.

It was originally a clothing for people to block the wind and rain, cover the body and protect the cold, and now it is experiencing a severe winter itself.

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< p > < strong > in the first half of the year, the inventory of 87 garment companies was 73 billion 200 million yuan < /strong > /p >

< p > 2010, 87 clothing and textile companies accumulated inventory of 50 billion 100 million yuan, in 2011 was 69 billion 900 million yuan.

In the first half of this year, the stock was increased by 3 billion 300 million yuan.

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< p > < strong > 11 stocks exceeded 1 billion yuan < /strong > < /p >.

< p > among them, the inventory of 66 companies is over 100 million yuan, and only 4 stocks are below 100 million yuan.

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< p > < strong > the products of some enterprises in curi have been 5 years < /strong > < /p >.

< p > 2/3 enterprise inventory increased.

At the same time, 61% of the company's inventory turnover decreased year by year, of which 34 companies in consecutive two years inventory turnover fell more than 1/3.

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< p > < strong > Lei's stock is sold for 30 years, < /strong > /p >

In the first half of the year, there were 30 listed apparel enterprises whose inventory turnover was over 100 days.

The top three are ST ray B, YOUNGOR, and red bean stocks, which are 10843, 1557 and 1199 days respectively.

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< p > < strong > seven wolves increased inventories by 244 million yuan in the three quarter < /strong > < /p >

< p > in the first half of the year, the stock has reached 1 billion 753 million yuan.

The third quarter increased by 446 million yuan; the Pathfinder also increased by nearly 200 million yuan, and the inventory approached 500 million yuan.

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< p > taking Semir costumes as an example, inventory in recent 5 years has jumped year by year.

In 2007, the total inventory was 280 million yuan, and in 2010, the threshold was 1 billion yuan. In the first half of this year, inventory reached 1 billion 470 million yuan.

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< p > < strong > the total stock of 6 domestic sports brands is 3 billion 721 million yuan < /strong > < /p >.

< p > in sports apparel, sports apparel has become the hardest hit area.

In the first half of this year, Lining, Anta, XTEP, XTEP, PEAK and the total inventory of these 6 domestic sports brands increased by 22 million yuan compared with 3 billion 699 million yuan at the end of last year.

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< p > < strong > lowest stock clothing discount is only 90 percent off < /strong > < /p >.

< p > in order to quickly digest inventory, clothing companies often take discount promotions. Nowadays, the discount of general clothes is 2~5 discount.

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< p > < strong > the average profit margin of domestic brands is only 5% < /strong > /p >

< p > enterprises must do so.

In general, the cost of domestic clothing brand products accounts for 20% to 30% of the retail sales, and generally 20% to 35% of the rent or draw.

In comparison, the cost of leasing and pumping has been equivalent to the cost of products.

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< p > < strong > domestic clothing consumption decreased by 23% < /strong > < /p >.

What are the reasons for the large inventory backlog in the garment industry? First, the economic downturn has led to the sluggish consumption demand. P

Fewer people buy clothes, and stocks are more natural.

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< p > < strong > clothing enterprises annual wage increase of 14% < /strong > < /p >

< p > secondly, the rise of costs, especially the impact of rising labor force, is the biggest problem for many enterprises.

At present, a Bangladesh sewing operator pays a monthly salary of 48 yuan, or about 300 yuan, while the monthly salary of this type of work in China is 2500~3000 yuan.

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< p > < strong > domestic cotton price was once higher than the international market 4000 yuan / ton < /strong > < /p >

< p > look at the cost of raw materials. Because of the roller coaster market experienced by cotton prices in China since last year, the gap between domestic and foreign cotton prices has been expanding.

It affects the price and competitiveness of products.

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At P Canton Fair, the turnover of textile and clothing decreased by 15.5%, which directly caused the downturn of garment foreign trade.

In the 1~8 months of this year, textile and garment exports dropped further, and clothing and textiles decreased by 0.7%.

In the first half of the year, more than 40% of the province's textile and clothing exports declined.

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< p > < strong > Southeast Asian countries take away billions of dollars from China, < /strong > /p >

Us purchasers with less than P > 69% will expand imports from South Korea, and 36% of US buyers who have trade relations with China will shift from China to Korea.

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< p > < strong > the logistics cost of domestic garment enterprises is 3.6 times that of the United States < /strong > < /p >.

"P" and "tens of billions of dollars" clothes in the warehouse mean a huge depreciation every day, and the average daily shrinkage is tens of millions.

In the United States, the logistics management cost of garment enterprises accounts for 3.8% of the total cost, while domestic enterprises account for 14%.

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< p > < strong > China has eliminated 6 brands of clothing every day: < /strong > /p >

At present, there are tens of thousands of clothing brands in China, and about more than 2000 brands are eliminated every year. P

In 2000 ~2005, China's top 500 clothing brands had an average life expectancy of only about 1.5 years.

At present, the international brands with the top 50 sales in China have an average age of 52.5 years, and even some brands have a history of 100 years.

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< p > this inventory crisis exposes the brand crisis, supply chain management and channel policy problems of Chinese garment enterprises.

The past 20 years are the "golden age" of the clothing industry. A large number of large brand clothing enterprises have sprung up. However, because of the blind expansion of the strategy of "a href=" http://www.91se91.com/business/ "marketing channel < /a >, the current depression is paying for the craziness at that time.

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< p > brand weakness, < a href= "http://sjfzxm.com/DESIGN/designer/index.asp" > Design < /a > insufficient ability, product homogenization has seriously affected the development of Chinese clothing brand.

Many enterprises also realize that the simple and extensive expansion methods such as large volume, large circulation and low price are no longer applicable now.

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< p > industry insiders say that under the influence of the current high inventory crisis, clothing companies may cooperate with online stores to clean up inventories, or increase the supply of e-commerce channels to relieve pressure.

The more intense the winter is, the more competitive the company will be. The company that survives is more likely to be born again.

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