Big Wave Clothing, Fashion Industry, How Creative City Is Made?

< p > December 2012, the Longhua New District will be set up to 1st anniversary. From the construction of "big wave" a target= "_blank" href= "http://www.91se91.com/" > clothing /a base to the "big wave fashion creative city" action plan, not only is the name changing, but also the change is more of a concept.

In the future, creative industries will play an increasingly important role in China's economy, and will also be a key link for China to pform from a large manufacturing industrial country to a knowledge-based creative power.

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< p > Shenzhen garment industry has experienced a period of rapid growth. Since 2003, the municipal government has begun planning and constructing the gathering base for big wave clothing industry, and has issued various supportive policies.

By 2011, the clothing industry in the city had achieved output value of 150 billion yuan, exported about 8000000000 dollars, more than 2500 garment enterprises, about 300000 employees, more than 800 private brands, and the products sold well in more than 100 large and medium-sized cities in China, and established the leading position of Shenzhen fashion industry in the domestic first-line brand. The development of women's clothing brand was particularly prominent, and became the "city of women's clothing in China", forming the industry pattern of "Chinese women's clothing watching Shenzhen".

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< p > however, influenced by the international financial crisis, the export of garment enterprises specializing in foreign trade processing began to be blocked in recent years, and profits continued to decline.

Not only that, many international brands have begun to compete in the two or three tier cities from China's first tier cities to seize the market.

A report from Shenzhen's "Blue International Institute of industrial economics" predicts that in the next 3-5 years, the confrontation between international brands and domestic brands in the two or three line market will be "unprecedentedly fierce."

China's clothing industry is facing crisis and opportunity.

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< p > < strong > how to make "fashion creative city"? < /strong > < /p >

< p > insiders pointed out that if China's clothing industry wants to break through the bottleneck, it must further concentrate on the industrial chain to form a more characteristic and competitive industrial gathering base.

So is the big wave clothing base. Its original intention is to optimize the allocation of resources.

To create more favorable living conditions for enterprises, to promote industrial upgrading, to form a team advantage, and to change the old situation of "scattered, chaotic and small".

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< p > it is reported that the total area of the big wave clothing base is 1 million 460 thousand square meters, and the total fiscal investment is about 370 million yuan, and 22 brand enterprises are introduced.

At present, 7 enterprises are completed and put into operation, 7 building blocks are closed, 4 enterprises are under construction, and 4 enterprises are stepping up planning and reporting. In 2014, 22 enterprises are expected to be put into operation, with an annual output value of 30 billion yuan.

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After the establishment of the Longhua New District, the characteristics of Shenzhen's "design capital" and its own industrial advantages are further integrated, and the supporting facilities such as public service platform, clothing Institute, design and Research Center, business incubator and so on are set up in the big wave clothing base.

Nowadays, the big wave area has gradually formed a new industrial economic feature with the garment base as the core and the production of fashionable lifestyle products such as BELLE a target= "_blank" href= "http://www.91se91.com/" > shoes "/a" industry, "Red Apple furniture" and so on. It has the basic conditions for the development of fashion and creative industries, and the time and conditions for creating "big wave and fashion creative city" are already ripe.

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< p > < strong > exciting 9 year plan < /strong > < /p >

< p > it is learnt that after the establishment of the Longhua New District, after detailed investigation and demonstration, first of all, we should face up to its shortcomings and shortcomings: the industrial advantages related to the fashion industry, the "a" _blank "href=" http://www.91se91.com/ "shoes" /a "and other industrial advantages in the region are not obvious, and the correlation degree of the industry is not high; the base construction cycle is too long, the planning supporting concept can not keep up with the needs of the rapid development of the region; the external connection is not smooth enough, the traffic supporting facilities need to be improved; the supporting projects such as hospitals, schools, sports facilities and so on are still insufficient, and the development level of the three industry of the commercial and service industries is not high.

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< p > in light of the above situation, Longhua New District decided to set up the leading group of the big wave fashion creative city. It was chaired by the new district Party committee member and Hu Xiaoqing, deputy director of the management committee. He Jiahong, Secretary of the Party Working Committee and director of the office of the big wave office, Zhan Hui, deputy head of the Economic Services Bureau of the New District, is a member of the new district's functional bureaus.

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< p > in the "one axis nine area" industrial project implementation plan of the "big wave fashion industry creative city" action plan, the planning plan spanning 9 years (2012-2021 years) is published on paper.

In the future, the overall goal of the development of the big wave fashion creative city is: building the big wave into the fashion Silicon Valley with the clothing base as the core, the fashion creative industry gathering and the enterprise headquarters converging, the regional economy and the fashion creativity highly related, the knowledge, the capital intensive, the industry's production, study, research, marketing, and purchase comprehensive matching complete, become the gathering place and the training place of the high-end talent gathering, strive to carry 10% of the production capacity of the Shenzhen fashion and creative industry, the annual output value reaches 60 billion yuan, layout high-end a target= "_blank" href= "http://www.91se91.com/" > brand clothing < /a, gold jewelry, clock design and other fashion industries, and become the leader of fashion creativity.

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< p > < strong > supporting plan is people-oriented < /strong > < /p >

< p > now the core area of the big wave garment base and the surrounding municipal comprehensive facilities and environmental greening grades are further upgraded to create more comfort. On the pport side, a batch of bus lines will be opened to create a 30 minute pportation life circle in the region, and the construction of the airport expressway's clothing base entrance and two-way interchange will be built. In terms of power supply, a 110KV substation will be selected to build a substation for the protection of the core area and the surrounding industries.

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< p > the cultural facilities such as the big wave culture center and sports center are being built to provide supporting services for the life of industrial talents.

We will build nine schools of three years, including the big wave primary school, the big wave experimental school and the Tong Sheng school, to increase the degree of public primary and secondary schools, and to build the big wave people's hospital according to the two grade a grade standard, so as to create more happiness and satisfaction for the citizens.

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< p > < strong > industrialization, specialization and internationalization < /strong > < /p >

< p > reporter learned from the Longhua New District Economic Service Bureau that in 2013, 12 core enterprises entering the park will be formally put into operation, with an annual output value of 5 billion yuan.

By 2015, the 22 core enterprises will be guided to move into the big waves, which will initially form the cluster advantage of Shenzhen garment enterprises, and the annual output value will also exceed 20 billion yuan.

In terms of land supply, we should intensify the land preparation in the surrounding areas of the fashion creative city, and vigorously crack down on XX buildings, so as to make room for the extension of the fashion and creative industry chain in the future.

At the same time, the park will introduce a public inspection agency to carry out special inspection services, provide technical support for industry enterprises, cultivate business incubators, provide office, tax and policy services, set up creative design centers, display creative works, and provide exhibition space.

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< p > talent is the key factor in the creative industry. For this reason, a group of "a target=" _blank "href=" http://www.91se91.com/ "designers" /a "team will be introduced in the future, attracting talents from designers, providing talents support for the creative industry; establishing an academic research institution, gathering industry leaders, experts and scholars, forming a discourse mechanism, providing theoretical guidance for the construction of fashion creative center, setting up talents training institutions, and providing personnel training guarantee in design talents, fashion models, industrial gold collar workers and so on. It is reported that the Fashion Institute in the park will officially recruit students in 2014.

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< p > < strong > will be the pronoun of "fashionable and creative city" < /strong > /p >

< p > reporter saw in the list of garment enterprises to be introduced, apart from the introduction of 100 well-known clothing enterprises in China, there are 50 international fashion brands.

In the future, take the big wave business center as the starting point, and take the Ru Rong road as the axis, and extend to the spray road through the core area of garment base, the big wave north road and the clothing public service platform, and build a shopping boutique of high-end clothing products, assemble the global and domestic high-end brand stores, launch the "otter" shopping mall suitable for the national conditions, create the characteristic regional shopping culture, timely launch the fashion shopping festival, hold multicultural fashion show, attract consumers from all over the country, and even the whole world.

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From P to 2022, big waves will become synonymous with fashion and creative cities in Shenzhen.

Headquarters enterprises and industrial chain affiliated enterprises have more than 300 settlement areas, with an annual output value of nearly 60 billion yuan; more than 10 listed companies through capital docking platform, leading a group of financial and securities institutions to enter; < a href= "http://www.91se91.com/news/index_h.asp" > Fashion > /a > media carrying diversified, flat publications, television broadcasting, Internet information forms diversification; resource docking, fashion show, fashion salon brand influence is growing.

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