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Wang Zhentao: AOKANG'S Anti-Dumping Mode Can Be Copied To Other Industries.

2012/12/11 13:25:00 38

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Anti Dumping AOKANG Shoe Industry Wang Zhentao

March 2010, as the chairman of the "a href=" http://www.91se91.com/news/index_p.asp "Zhejiang < /a" AOKANG shoe Limited by Share Ltd (hereinafter referred to as AOKANG), Wang Zhentao needs to make a difficult decision: should she appeal to the EU high court?

there should be no need to repeat what this means.

Since October 2006, the EU has formally imposed 16.5% anti-dumping duties on leather shoes from China and Vietnam, and AOKANG and four other domestic shoe manufacturers have argued, but the European Court of first instance has announced that Chinese shoe companies have failed in the first instance.

There is no doubt that if China loses again, Chinese shoe companies will lose the European market.

What needs to be reminded is that since 1980s, China's footwear industry has been developing rapidly. At present, the output and export of footwear products ranks first in the world.

The EU is the main export area of China's shoemaking enterprises.

the difficulty of decision making is still that in the case of losing the first instance, the whole Chinese shoemaking enterprise has no longer have the confidence to contend with the European Union.

As a private enterprise, if the individual soldier is fighting, the outcome can be imagined.

It is noteworthy that in the past 11 years since China's entry into the WTO, there have been countless foreign a href= "http://www.91se91.com/news/index_q.asp" > anti-dumping "/a" and "countervailing" investigations, while China has actively prosecuted 11 cases against trade measures taken by the US and EU members.

After the discrimination between P and righteousness, Wang Zhentao finally decided to go with the European Union again.

Less than two years later, no matter what purpose Wang Zhentao had fought, the lawsuit was no longer important. He did a thing that most enterprises in the country could not reach and win a complete victory over the European Union's lawsuit.

Even though someone said he was stupid at that time, Wang Zhentao did not forget that he had a higher meaning than the lawsuit itself and won the dignity of Chinese enterprises.

P 2012 is another time to face a lot of truth.

In a wave of anti dumping and countervailing disastrous news, how should Chinese enterprises face the present and future?

At P, Wang Zhentao's mentality is quite different from before.

He told reporters: "shoes can win the" double anti "lawsuit, other industries?" he believes that the biggest success of AOKANG's victory is to boost the confidence of Chinese enterprises to win the "double anti" lawsuit.

reporter: did you feel surprised to win the anti-dumping lawsuit against the European Union?

Wang Zhentao: quite unexpected.

At that time, in our imagination, there might be three outcomes in the lawsuit against the European Union: win, lose or ignore.

In a sense, the result now is nothing.

Because basically two years ago, the EU has stopped levying 16.5% of the tax on Chinese shoe companies.

EU has great pressure to maintain their image.

The judicial process of the European Union is much slower than that of China.

Because it has been more than six years since the lawsuit was brought to court.

This is a very long time.

Personally, I have changed from young people to middle-aged people.

reporter: if a lawsuit is lost, Chinese shoe enterprises will lose the European market?

Wang Zhentao: to be practical and realistic, the first time we heard the name of the EU, it was too big to be a group rather than a country or an association.

Moreover, we are private enterprises, and it seems very unfair to go to court with the European Union.

but the lawsuit must start from the angle of the development of the enterprise itself.

Without interest, what do I do to do this? In the total volume of AOKANG exports, the EU market accounts for about 70%.

In addition, we regard this anti-dumping as a study. After that, Chinese enterprises will have to go out.

We must understand this game rule.

To put it plainly, losing is also winning and winning is winning.

Anyway, the money has already been spent.

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of course, for me personally, it is very important that the buttocks decide the head.

Because I am vice chairman of the Wenzhou Municipal Committee of the CPPCC and vice chairman of Wenzhou shoe leather industry association.

Besides, my character belongs to those who would rather be killed or frightened to death.

reporter: why do we have to file a lawsuit again in the case of losing the first instance? Is it right for other domestic enterprises to give up this right because of litigation fee?

Wang Zhentao: as for other enterprises, the issue of litigation costs is not a problem.

They feel that the first instance has already been defeated, and the hope of winning the second instance is almost zero.

In other words, 500 thousand euros in litigation costs are thrown into the water, and many people do not want to spend a long time on this.

but this is like swimming competition. If we swim in the middle, do we go on or go back? The answer must be a desperate swim.

reporter: according to the data of China's Ministry of Commerce, from 2001 China's accession to the WTO, there are 11 cases of domestic enterprises taking the initiative to prosecute "double anti" cases, but this figure is in sharp contrast to the number of foreign "double anti" investigations made by foreign countries.

Wang Zhentao: foreign governments are most concerned about the employment problem in their country.

The impact of our products on their market is bound to have a great impact on their enterprises and the unemployment rate will rise.

In addition, such shocks will cause many old brands in some countries to disappear, and the tax revenue in these countries is also a problem.

Therefore, boycott abroad is inevitable.

from the perspective of Chinese enterprises, we have not broken the rules of the game.

If every indictment is made, every entrepreneur can organize a group to start a war. No matter whether he wins or loses, he will not abuse the trade protection system, abuse the rules of the game, prosecute you, and lose the game.

reporter: can AOKANG's anti-dumping mode be copied to other industries?

< a href= "http://www.91se91.com/pioneer/ >" Wang Zhentao < /a >: of course.

The premise is to choose a good team, that is, association support.

Secondly, a good lawyer team is needed. This is the most important thing.

Once again, there should be no personal heroism.

Of course, there is a parenthesis in this aspect, insisting on persistence.

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what needs to be explained is that it is very difficult for a single enterprise to fight the "double reverse" lawsuit.

In addition, the association can play a greater role.

For example, the European Union has some associations in Shanghai, which can communicate with senior EU leaders through these meetings each year.

China's Leather Association can also set up an office in the EU, North America and other large areas.

Chinese enterprises will eventually go out, and can quickly understand local customs and local communities through the association.

However, for Chinese enterprises, the most important thing is to practice internal skills well.

reporter: do you mean that Chinese enterprises should do their own brand?

Wang Zhentao: first of all, we hope that Chinese enterprises will not go out of their products in the future, but the brand will go out.

Instead of selling only a few pairs of shoes, it really becomes a brand manufacturer.

Secondly, it is to truly manage to go out and achieve international management.

Many of the management methods used by our private enterprises are local methods.

reporter: "double anti" cases over the past years can draw such a conclusion that in the global economic downturn, it is often the peak of foreign investigation of China's "double opposition".

Wang Zhentao: that's right.

China's economy has been growing rapidly in recent years, while the growth rate of European countries is obviously slower. In addition, the global economic crisis has brought anti-dumping to us.

Less than P, it is important to note that wages in European countries are rising slowly, but China's annual wage growth is over 10%, and some even reach 20%.

Although the base of Chinese workers' wages is very small, it has a large scale and can be doubled in four years.

In this way, the labor cost is very high. In the past, European anti-dumping would think that Chinese enterprises are low in cost and the government has subsidies. But now they will find that the cost of Chinese enterprises is also very high, while < a href= "http://www.91se91.com/news/index_c.asp" > leather shoes industry < /a > is completely marketization, so even if they are lawsuits, their evidence will not hold water.

reporter: will a similar lawsuit arise again?

Wang Zhentao: winning the lawsuit with the European Union does not mean that other countries do not carry out anti-dumping investigations on Chinese shoe enterprises.

I am sure that similar lawsuits are indispensable.

in fact, trade protectionism in some countries is very serious.

Chinese shoe companies occupy their market, and they worry that the unemployment rate will rise sharply.

For example, Italy and Spain attach great importance to this traditional industry.

The EU has joined the WTO earlier than we have, and some rules have been played.

They can easily find a loophole to prosecute, which is very easy, but many things can be built on mutual trust.

For example, let the EU know that it can communicate with our association through its own associations.

It's not pleasant to hear. Now Europe is very rude to sue.

This is a slap for you!

in a sense, the Chinese market is a piece of braised pork.

1 billion 300 million the population is increasing by seven or eight per year. This is obviously a huge market.

According to the world average, a person buys 7 to 9 pairs each year, < a href= "http://www.91se91.com/news/index_x.asp" > shoes < /a >. Chinese people only buy two pairs each year.

The potential is enormous.

Therefore, if the EU is to do all these anti-dumping cases, China can also take anti-dumping measures if they want to enter China next time.

If we encounter this matter again, we will definitely stand up for the first time.