The Biggest Obstacle To Globalisation Of Domestic Shoe Enterprises Is Trade Barriers And Technical Barriers.

< p > anti-dumping is not an unfamiliar word for Chinese shoe enterprises.

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< p > from 2005 onwards, the reason why the Chinese shoe enterprises launched the "a href=" http://www.91se91.com/news/index_q.asp "anti-dumping" /a survey is the reason why the EU has "seven years" on Chinese leather shoes.

As early as 1995, the EU had blocked the Chinese shoe companies to enter Europe for ten years through quota restrictions.

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"P > China's shoe enterprises have been repeatedly blocked abroad. On the one hand, our footwear industry is becoming stronger and stronger. But on the other hand, it also highlights the large number of blind spots in China's shoe enterprises in globalization and going abroad.

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< p > how to better layout its own globalization strategy and how to integrate into the global market more smoothly? For this reason, the reporter interviewed the vice chairman of the China Leather Association, < a href= "http://www.91se91.com/news/index_p.asp" > Wenzhou < /a > executive chairman of the shoe leather industry association, Xie Rongfang.

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< p > strong > CEI: after decades of development, domestic shoe enterprises have made a lot of achievements, but they have been frustrated in the course of globalization.

What is the biggest obstacle? < /strong > < /p >

< p > Xie Rongfang: the biggest obstacle to the globalization strategy of domestic shoe enterprises is trade barriers and technical barriers.

In fact, the anti-dumping duty is not the latest means of the European Union. They have launched a series of new laws and regulations. The focus of these new regulations is to monitor the raw materials of < a href= "http://www.91se91.com/news/index_c.asp" > clothing < /a > leather shoes and other industries.

As a result, the cost pressure of domestic enterprises will become greater.

Therefore, although we won the lawsuit against anti-dumping, we did not fundamentally break down trade barriers and technical barriers.

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< p > strong > CEI: conversely, these will also force domestic shoe companies to pay more attention to the quality and technology of products. < /strong > /p >

< p > Xie Rongfang: Yes.

From another point of view, the existence of trade barriers and technical barriers can also be a good thing, because such barriers are forcing our enterprises to keep good quality.

If the quality is caught by others, the consequences will be very serious.

In order not to let the European Union take the lead, domestic enterprises can only work hard in terms of quality, raw materials, technology and so on.

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< p > < strong > CEI: some European enterprises also seem unwilling to sanction China. < /strong > /p >

< p > Xie Rongfang: many enterprises in Europe really do not want the EU to impose sanctions on China.

Because Chinese enterprises are cooperative with them, and cooperation has been increasing in recent years.

In Italy, the Italy leather shoes Association and the local government are more cooperative with our association.

Italy's local government has come to Wenzhou many times to discuss cooperation.

In fact, we think this way is very good, they recommend a batch of enterprises, we recommend a batch of enterprises, let the two enterprises sit together to chat, familiar with each other, so as to increase the depth of cooperation between the two sides.

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< p > < strong > CEI: how can China and Europe better achieve win-win cooperation? < /strong > /p >

< p > Xie Rongfang: businessmen are interested in interests.

The cooperation between EU enterprises and Chinese enterprises is based on mutual benefit, and the EU's consideration is from the perspective of trade protectionism.

The EU mainly thought that after the entry of Chinese enterprises, some shoe workers lost their jobs and some enterprises went bankrupt. However, such bankruptcies and unemployment are part of the market economy, and more European enterprises have gained benefits in cooperation with Chinese enterprises.

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< p > in fact, in the time of "double anti war" and "burning Wenzhou shoes", enterprises in Italy and Spain have been working with Chinese enterprises.

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< p > < strong > CEI: the victory of Zhejiang AOKANG shoe Limited by Share Ltd in the EU anti-dumping case is an opportunity for Wenzhou shoe enterprises to change. < /strong > /p >

< p > Xie Rongfang: Wenzhou shoe leather industry must pform from brand aspect in the future.

From selling products to selling brands, only shoes enterprises become brand players, can Wenzhou become a shoe capital in name only.

China is already a big shoemaking country, but we must make sure that those really strong enterprises are stronger and bigger by means of wave breaking.

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< p > strong > CEI: is there any way to choose? < /strong > /p >

< p > Xie Rongfang: there is no doubt that technology shoemaking is the future direction.

In 2004, China began to study technology shoemaking and had a relatively mature plan.

At the same time, we take the leather shoes of ECCO company in Denmark as a blueprint to research and formulate the technology shoemaking plan.

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< p > < strong > CEI: the difference between domestic shoe enterprises and world-class companies is mainly reflected in the brand effect. < /strong > /p >

< p > Xie Rongfang: Yes.

ECCO is above the international leather shoes brands in Spain and Italy.

ECCO doesn't advertise for himself, but sales are considerable.

What's more, their shoes have very high added value.

ECCO waterproof leather shoes 2988 yuan, not waterproof leather shoes 1988 yuan, and their cost even more than many domestic enterprises < a href= "http://www.91se91.com/news/index_x.asp" > leather shoes < /a > are all low.

Their strength lies in their innovative design and advanced process, especially the technological process. An assembly line can complete production only by four college students.

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< p > < strong > CEI: can the technology shoe making plan of Wenzhou be realized within a few years? < /strong > /p >

< p > Xie Rongfang: now there are enterprises that follow the example of ECCO. In 2011, the Zhejiang provincial science and Technology Commission has already set up a project for us.

In fact, in 2004, when we got the plan out, we also began to try to achieve technology shoemaking.

Compared with the enterprises in Guangdong and Fujian, Wenzhou is an advanced technology shoemaking company, but 80% of Wenzhou's large enterprises are still in the traditional mode of production. It is expected that in the next five years, the whole industry of Wenzhou will be able to realize scientific and technological shoemaking.

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< p > the difficulty lies in the mastery of core technology.

Now the core technology is in the hands of individual enterprises in the country, and other enterprises will encounter technical bottlenecks in achieving this goal.

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< p > < strong > CEI: is the core issue still a matter of promotion? < /strong > /p >

< p > < a href= "http://www.91se91.com/pioneer/" > Xie Rong Fang < /a >: Yes.

Wenzhou's imitation of ECCO has exceeded ECCO in core technology.

Moreover, the hardware level of some leading enterprises in Wenzhou is also world-class.

The problem now is the promotion of technology and the realization of commercialization.

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