News Birds Are About To Launch A Big Business Strategy To Occupy A Niche Market.

< p > the news birds enjoy a high reputation and reputation in the market. The leading products are a href= "http://www.91se91.com/" > Western-style clothes < /a > the comprehensive market share ranks the top in the domestic suit brand.

After the listing of the company, the brand development strategy of "strengthening the battalion, opening the big store and pushing the series" is clearly put forward. The brand development goal is to build "an international brand with national characteristics". Relying on the brand advantage of the good news bird, we develop multi brand and multi series products, cross over the consumers, occupy the market segments, and improve the profitability of the company.

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< p > for the news bird brand, the main store refers to the outlets with a single shop scale of more than 400 square meters, including the main shop of the news bird bird brand; for the San Jie Luo brand, the main store refers to the outlets with a single shop scale of more than 200 square meters, including the main store of San Jie Luo brand.

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< p > the main terminal form of the good bird is not a shopping mall but an independent store, so as to ensure that the exclusiveness of price strategy and brand can be determined independently.

In order to attract consumers, we must adhere to the terminal form based on independent shops. We should provide as much as possible the complete consumption chain of < a href= "http://www.91se91.com/news/index_f.asp" > dress > /a > to fully meet the diversified needs of consumers.

Therefore, the company only ensures the integrity of goods display through the scale advantage of large stores, so as to satisfy consumer demand as far as possible.

In addition, the construction of the main store is conducive to enhancing brand image, thereby enhancing brand value added, and promoting and radiating sales of peripheral outlets.

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< p > in recent years, the company has actively implemented the big store strategy, and has made full use of Liaoyang, Dashiqiao, Wenzhou, Yiwu and other cities to successfully open large stores. From the perspective of terminal construction, the goal of terminal construction of "one city, one store" has been put forward, and the city function has been positioned as "one level city tree image", and two tier cities (including some three tier cities) to create benefits.

At the same time, the company encourages and supports franchisees to implement the "1+N" mode of opening stores, that is, to open a large store in the two tier cities, and open a number of small stores in other parts of the city's urban areas and sub regional cities to achieve economies of scale.

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< p > by implementing the big store strategy, the brand image of the good bird has been effectively enhanced, and the added value of the brand has been enhanced, and the sales of the peripheral outlets have been promoted and radiated.

At the same time, it can also adapt to the implementation of the multi brand strategy. The larger shop area can meet the display requirements of many brands, and it will not reduce customers' consumption experience due to insufficient display area, and constantly maintain and enhance the brand image of the company.

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< p > although the company's large store strategy will pay a larger store purchase cost in the early stage, but in the long run, it can effectively cope with the impact of the expansion of shopping malls on the development of the company.

Because the brand clothing entering the mall will be subject to greater restraint, such as regular promotions, which is not as good as the brand image of the good bird brand.

Therefore, the purchase of large stores at a large cost may reduce the rate of opening birds in the short term, but the cost of purchasing large stores is worth it in the long run. The advantages of thick and thin can ensure that the good news birds keep on going on in the market.

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As a mature clothing brand, P has already established a relatively perfect marketing network across the country, and has already passed the stage of horse race enclosure.

At the same time, it is more important to further deepen the marketing network, consolidate the foundation, strive to open a store, succeed in a shop, and constantly upgrade the brand image of < a href= "http://www.91se91.com/news/ index_c.asp" > "good bird" /a so that it will be invincible in the future market competition.

The big store strategy will be an important part in the development of the news bird brand.

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