Tuen Tu To Jinjiang Ocean Enterprises To Lead The Industrial Upgrading

Zhou Shaoxiong, Wang Liangxing, who was the same as the man in charge of men's clothing in Fujian Province, was not idle.

After the sub brand < a href= "http://www.91se91.com/news/index_c.asp" > L2 < /a > has begun to take shape, "a href=" http://www.91se91.com/news/index_c.asp "Li Lang" /a president Wang Liang Xing has started to set up the third brand in Guangzhou.

In the prospectus of 2009, Wang Liangxing put forward the slogan of making the company's brand "China's < a href=" http://www.91se91.com/news/index_c.asp > Armani < /a >, while for the new brand L2 and the third brand that was not yet released, Wang Liangxing's reference brand was a href= "http://www.91se91.com/news/index_c.asp" > D&G < /a >.

In addition to the products, Li Lang has invested heavily in creating a cultural and creative park, the first domestic park integrating culture, design and research.

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< p > it can be seen that when brand awareness reaches a certain stage, the bosses of Jinjiang begin to consider the topic of "fashion".

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< p > < strong > germinating fashion trend < /strong > < /p >

P, it seems that overnight, Jinjiang's bosses are becoming fashionable.

Wang Liangxing is one of the best representatives.

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Wang Liangxing, now P, often wears "Chao Fu" clothes on various occasions and interprets his boss's fashion with his dressing.

Even the most critical designer has to be impressed with Wang Liangxing's dressing.

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< p > "ten years ago, others felt that I was very earthy.

A friend made fun of me and said, "how did you wear your shoes?" then he threw my shoes off the 15 floor.

Now, we are the most stylish and fashionable brand, and I have been studying fashion and creative industries all day long, eating and drinking with my friends.

Recalling the scene ten years ago, Wang Liangxing still wants to laugh.

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< p > "soil" has always been a big problem, because Chinese clothing has always been copied seriously.

It is a common practice for Jinjiang enterprises to buy a pile of name brand clothes from Hongkong and change them and paste their own LOGO.

Some of the bosses who go far may also buy clothes from Europe, Japan or the United States.

In this way, it is not surprising that all the streets are copycat and copycat.

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< p > more than dress changes.

As for fashion, Wang Liangxing and Lee have a series of moves.

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< p > January 16, 2012, the laying ceremony of the lon Lang cultural and creative park was unveiled in the Lai Lang creative park.

The foundation of the project indicates that the first domestic park that integrates "culture, design and research and development" is officially launched.

According to Hu Chengchu, vice president of Li Lang, after the project is completed, it will be used in creative studio, Li Lang Museum, fashion conference hall, exhibition hall and so on.

The project is equipped with elegant cafe, gymnasium, swimming pool and dining room. The supporting life service area will be the living area of the employees, distributors and suppliers of Li Lang. All works are expected to be completed and put into operation in the next few years.

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< p > "in the future, this will be the incubator of fashion brand, and the place of experiencing the new lifestyle will become the center of Chinese fashion brand."

Wang Liangxing said that after the completion of the creative park, Li Lang will become a new platform and window for external publicity and exchanges between Jinjiang fashion and fashion industry.

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< p > Wang Liangxing and Li Lang are just a microcosm of the fashion trend in Jinjiang.

In Jinjiang, there are many bosses who do not want to maintain the image of "foreigners" in their eyes, such as Zhou Shaoxiong and Hong Zhongxin.

However, they have adopted different methods in deducing the topic of "fashion".

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< p > "the essence of the clothing industry is the fashion industry.

If we can't grasp this essence, we can only call it a processing plant at best.

This is Zhou Shaoxiong's view all along.

In the eyes of the industry, when the traditional manufacturing industry has achieved the ultimate goal, if the manufacturing industry can not be enriched by fashion and creativity, Jinjiang's traditional industries will hardly be able to talk about pformation and upgrading.

The clothing industry is the same as other industries.

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< p > < strong > creativity leads industrial upgrading < /strong > < /p >

< p > in this emerging fashion tide, it is not just business bosses who are taking action.

The Jinjiang municipal government has also spared no effort in pushing forward the traditional manufacturing industry in Jinjiang.

However, compared with the bosses, Jinjiang's government departments have put their grasp on the higher level - creativity.

Three the landing of Chuang yuan is a good proof.

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< p > April 19, 2012, the annual International Shoe Fair opened in Jinjiang, and the five major projects were held at the completion ceremony.

Among them, the founding ceremony of Jinjiang innovation and Innovation Park (hereinafter referred to as "three Chuang garden") is especially striking.

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< p > "three innovation park project" is a great idea put forward by Jinjiang municipal Party committee and municipal government on the basis of "industry upgrading, urban construction speed raising" development strategy, promoting private enterprises' "two pioneering work" and upgrading of urban pformation, aiming at relying on Jinjiang's industrial advantages and the advantages of Taiwan, focusing on the development of intelligent industries such as industrial design, creative research and development, capital operation, and so on, will become a powerful new engine for Jinjiang's industrial upgrading.

Chen Rongfa, Secretary of the Jinjiang municipal Party committee, described the original intention of building the "three innovation park".

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< p > in positioning, the three innovation park has a clear function division: in the future, we will focus on the three strong industry R & D and design resources of "sports leisure, textile and clothing, snack food", and become the "Huagu" of the three strong industries.

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< p > three, Chuang yuan is not an isolated individual. In Jinjiang, the park surrounding the theme of "Wen Chuang" also includes Hongshan cultural and Creative Industrial Park, which is a new literary creation park built on the basis of Hongshan industrial area.

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< p > Lv Qinghua, director of the Fujian business research center of Huaqiao University, said that the plan of Hongshan industrial zone's "retreating two into three" is very good.

"The development of creative industries is the trend of social development. The creative industry itself is a high-end industry. There are so many manufacturing enterprises in Jinjiang. If they can gather in this industrial area to integrate more creative elements into their products, the brand's" gold content "will be higher and higher.

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