Three Step Strategy For Shishi Textile And Garment Industry

In order to promote the work of "quality stone lions and two pioneering work", in December 6th, Fujian Shishi municipal Party committee and municipal government organized a forum for decoding Milan plan and cooperating with industry development, and adopted the Milan strategic plan for development.

At the forum, Yang Jizhao, vice president of China Textile Industry Federation, Chinese clothing. Designer Zhang Qinghui, vice president of the association, vice president of the China clothing association, vice president of the school of economics and finance, Huaqiao University, Xu Peiyuan, head of the East Milan research group, Yang Ziming, President of the Fujian Association of designers and President of Shishi green chamber of Commerce, respectively, expressed their views on the road to "Milan road" from "China's clothing and leisure city".

According to the strategic development plan of Milan, stone lion The realization of the "Milan dream" will take three steps.

The first step is short-term goals. Promote Shishi textile clothing We should improve the service of the industry, improve the research and development, design, fashion activities and marketing of Shishi's fashion industry, highlight the creative design, enhance the fashion design level of the products, and realize the transformation from "clothing" to "fashion".

We should increase investment in clothing design talents, institutions, equipment and funds, enhance the design ability, and build brand names from the production of clothing and finished products to provide high value-added fashion products. We will focus on Fujian style clothing and strive to become the first choice of Hong Kong, Macao and Taiwan fashion brands on the mainland.

We should improve the structure of Shishi fashion and creative industries, develop and support a number of leading enterprises in R & D, design and brand building, and introduce and train a group of excellent design institutes and designers to enhance the breadth and depth of Haibo and Haixi fashion week in China, and enhance the contribution of creative links to the overall output.

The second step is the medium-term goal. Shishi will become a leading fashion and creative center in China, leading the fashion of domestic clothing consumption. Training a number of well-known domestic fashion brands, setting stone lion as the leading position of China Fashion publishing center, holding the top domestic fashion exhibition, fashion brand press conference, fabric exhibition and fashion trend conference, attracting domestic and international first-class fashion brands, fashion buyers, fashion enterprises and designers to participate in the exhibition, and jointly organize fashion activities with the world's top fashion exhibitions, becoming the first choice for the industry to understand China's fashion trends.

The third step is long-term goals. Shishi has become an internationally renowned fashion and creative city. Its fashion influence is comparable to that of fashion centers such as Milan, Paris, London and New York. To form a Chinese fashion based on Chinese local culture and assimilate modern western culture; build several famous international fashion brands locally, gather top-ranking fashion brands at home and abroad, train a number of outstanding international designers, and create an exchange of world-class designers, celebrities and celebrities.