Luxury Brands Are Hard To Bear. Christmas Is Also A Discount.

Although there is still a period of time away from Western Christmas, the major brand discount wars are starting.

Walking in the streets of Hongkong, the big brand counters have been labeled with a large "SALE" logo. Miss Li, who has just returned from shopping in Hongkong, happily told reporters that many brands had already begun to offer discounts, including clothes shoes Sub handbags, more and more luxury goods also joined the discount army. Reporters visited various shopping malls in Guangzhou and found that many luxury brands also entered the discount season quietly.

A senior consumer advocate is currently only a pre - heating of Christmas discounts, with a relatively small discount and only about 30 percent off of clothing and footwear. But the need to remind is that at this time, the choice of purchase is larger, and it is easier to choose the goods in the limited discount range.

With the continuation of the discount season, brand discount will become more and more powerful, but the choice of consumers will be less and less, so conditional consumers can choose to buy early. Da people reminded that "buying concessions with partners will be even greater. Some of the shoes and clothing are offered three or 10 percent off extra, or second pairs of shoes 15% off, third pairs 20 percent off".

　 Part Luxury goods Style 30 percent off

Miss Li told reporters that many brands now have similar discounts between Hongkong and Guangzhou. "Taking Coach as an example, the part of Hongkong Tongluowan SOGO department store is now 50 percent off to 30 percent off. Yesterday, I saw it in Tai Koo Hui, Guangzhou. It was 5~7 fold, so the price of Hongkong is equivalent to 20 percent off after Guangzhou is finished.

Some luxury brands also offer discounts in a low profile. Entering the Hongkong times square Bally counters, reporters found that some packages next to the low-key "SALE" label, the lowest forty percent off, if not enter the store is very difficult to find; and Burberry and Gucci shop outside there is no obvious SALE logo, but the clerk told reporters, Burberry part of the package has 7~8 fold, Gucci part of the goods 30 percent off.

　　 Luxury industry Experts say, in fact, in the traditional retail market in Europe and the United States, Christmas holidays are the beginning of the traditional discount season. "In the past discount products, we will find that the real classic style will not be discounted." Products with large discount and discounts are generally seasonal and personalized, and may not be popular after the season.

Faye Wong, an expert at University of International Business and Economics's Cheung Kei luxury Research Center, told reporters that "different luxury brands have different discount strategies, and the general brands rarely choose to discount the whole line." Because of the positioning of luxury brands, it is more meaningful to choose a limited number of discounts to maintain brand image.

According to the introduction, according to the law of the retail market, some consumers like to buy seasonal products, while some consumers like to wait until the goods are discounted, and the consumers' demands are also different.

　 Luxury brand clothes will be more discounted.

Insiders said, "if a particular product is not sold in the season, it will only be reduced to outlet, so the discount will be lower." In fact, clothing Category become the first category of "discount knife" for luxury discounts, because they are easy to get through the season and have a strong sense of fashion.

More and more luxury brands have joined the discount market, which is also related to the maturity and perfection of the whole market. Faye Wong said that in the past, China's luxury market was monopolized by a few brands, so the brand itself did not have the power to discount. However, as more and more brands join the Chinese market, the competition in the retail market is more intense. Brands will naturally use discounts to attract consumers and choose specific styles to attract consumers' attention so as to drive the consumption of other products. "This trend can not be changed, based on the perfection of the whole retail market".

In fact, as luxury brands gradually enter the Chinese market, consumers are becoming more and more mature. Experts pointed out that the current luxury discounts attract consumers are not sensitive to price, and truly sensitive consumers will wait until after Christmas, "because then the discount will be greater, but the volume of goods will also be reduced, the scope of choice is reduced."

In addition, the reporters found that some shopping malls in Hongkong extended their business hours. SOGO Tongluowan store opened the business hours from 10 a.m. to 11:30 p.m., and extended to 12 midnight during Christmas.