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Jinjiang SME Overall Matching Capabilities To Enhance Order Reflux Industry Looking Forward To More In-Depth Cooperation

2012/12/13 9:52:00 15

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Qipai Men'S Wear Brand Men'S Wear Winter Wear

a few days ago, the Jinjiang a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > brand enterprises and small and medium-sized enterprises capacity docking forum held.

Seven wolves, Jin Ju, Qipai, Li Lang, HOSA, dragon 6 Jinjiang clothing brand and 47 small and medium-sized garment enterprises responsible person attended the meeting.

On the same day, many enterprises reached a preliminary cooperation intention. Small and medium-sized enterprises with OEM intentions and a target= "_blank" href= "http://www.91se91.com/" > branded apparel < /a > discussed the type of products and the way of cooperation, laying the foundation for the future production of single products and the establishment of normalized capacity docking.

and earlier this year, Jinjiang has held two brand manufacturing capacity docking meetings. Seven brands, 361 degrees, and other brands have reached cooperation with more than ten small and medium-sized enterprises.

It is learnt that with the gradual strengthening of R & D capabilities and product quality of small and medium-sized enterprises, the orders of local brand clothing enterprises are returning more and more.

> strong > hold together "to cope with cold winter /p >

"at present, facing the complex and changeable domestic and international economic situation, the shrinking of external demand and the lack of domestic demand have led to the general shortage of enterprise orders. Judging from the current situation, this effect will continue for a long time. In clothing," a "target=" _blank "href=," http:// www.91se91.com/ "> shoes" /a "industry, this impact is particularly obvious.

At the capacity docking conference, the relevant departments said that at the Autumn Fair this year, the number of merchants in Europe and America dropped significantly, and many exhibitors reflected that even the business cards they received were less than 2/3 last year.

Therefore, it is foreseeable that if such a low market situation continues, small and medium-sized garment enterprises, especially export oriented enterprises, will face the dilemma of no single production.

Under such a background, the establishment of a normalized capacity docking mechanism to guide more local clothing brands to small and medium-sized garment enterprises to produce a single production is of far-reaching significance.

To this end, local garment enterprises began to twist into a rope, close division and cooperation, embrace development, and jointly cope with the "cold winter".

Jain Wei Ge is one of the 4 foundry suppliers in Jinjiang. The two companies have been working together since 2004. At present, Jain Wei Ge has become an important foundry supplier in the mainland.

"Jen wig used to do wholesale marketing. Later, enterprises realized that small and medium-sized clothing enterprises have more advantages to cooperate with brand enterprises. The products needed by brand enterprises are more comprehensive, and if they do the market, the category will be relatively simple, and the competition of single species is not comprehensive."

Hong Yongyu, chairman of the company, said that brand enterprises not only provide orders for small and medium enterprises, but also support management systems, technical personnel, factory integration, and so on, so as to enhance the overall quality of enterprises.

The company's mode of production is whole production, but now there are 12 pipelines, and the supply volume for the power is increased from 4 million yuan in 2004 to 30 million yuan at present.

Hong Yongyu said that under the condition that the overall performance of clothing was poor this year, the company's business could remain unchanged from previous years, thanks to the close cooperation with the clothing brand enterprises.

"brand enterprises and small and medium-sized enterprises'" Baotuan "development can not only promote the upgrading of local industries, but also avoid frequent pformation of SMEs.

At the meeting, many small and medium-sized enterprises expressed the hope that by carrying out the docking with the brand enterprises, they could promote the competitiveness of small and medium-sized enterprises at the same time.

R & D capability should be improved .

Under the guidance of the government, many small and medium-sized garment enterprises began to wake up their sense of P development.

Preliminary statistics from the Jinjiang Municipal Economic and Trade Bureau show that there are about 100 shoe and garment enterprises in the mainland, and SMEs are willing to work for the brand enterprises.

This is also what local brand clothing wants to see.

"if you can find OEM suppliers at home, communication, logistics and so on will be more convenient. Enterprises are very willing to do so. The company is also looking for potential suppliers at home."

Chen Guozhong, the purchasing manager of the company, said at the meeting.

but many brand clothing enterprises also put forward requirements. Small and medium-sized enterprises should upgrade their manufacturing processes and establish brand awareness, because product quality, production process, workshop management and delivery date are important considerations for the brand enterprise capacity to dock with small and medium-sized enterprises.

"some Jinjiang foundry suppliers of the company are doing nothing but production management, product quality, development capability and so on."

Yu Changgui, manager of HOSA company, said that small and medium-sized enterprises should change their thinking and operation mode if they want to become the foundry suppliers of brands. The requirements of factories should be built according to the indicators of brand enterprises, otherwise it will be difficult for them to sustain for a long time.

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"P >" for the brand enterprises to do foundry, must have brand awareness, brand awareness is not empty slogan, but to do it in real.

The quality of brand clothing is not only reflected in the surface, but also in the internal structure of clothing, such as the material, design, details of sewing, and so on.

Hong Yongyu said that Jen wig's management, production and other aspects are closely following the brand business, and the qualified rate of the products has reached 96%.

according to Hong Yongyu, the way of cooperation between the company and the powerful company is to sell the products directly under the "a href=" http://sjfzxm.com/news/index_s.asp "R & D and production" /a to the "strong power", so the brand foundry enterprises must have strong R & D capability.

"The company will invest heavily in R & D every year. We will design products according to the requirements of branding planning and market survey in Europe, America and China."

Hong Yongyu said.

expectation for deeper cooperation /p >

in the view of the industry, the return of brand clothing orders has provided cooperation opportunities for local enterprises, and this cooperation space is still very large.

It is reported that in the local clothing brand foundry suppliers, Shanxi enterprises are still very few.

The reporter learned from the meeting that HOSA has more than 60 foundry suppliers in the whole country, only 8 in Jinjiang, and the amount of external purchases has reached 87.9%. Jinjiang accounts for a small proportion, with only 4 OEM suppliers.

because of various reasons, the supply and demand cooperation between the two sides was once out of joint.

"the reason why the suppliers of local suppliers are less than the quality of the products is not guaranteed. Another reason is that the industry is limited. The local swimsuit is only professional in two places: Ying Lin and Gao Hu, which can not keep up with the production capacity."

Yu Changgui analyzed.

Yu Changgui's analysis has been recognized by many people in the industry.

"Compared with Jinjiang, Wenzhou in front of the suit, Guangdong in front of the knitting, Jiangsu in front of jacket, Jinjiang is the most prominent movement, but the elimination of a small number of small brand enterprises, many processing enterprises lack of qualification, in the factory inspection can not pass."

"brand enterprises require small and medium-sized enterprises to have the management system flow of quality inspection, production control and management, but in this regard, they need more capital input. SMEs can not afford to, or are unwilling to make big investments for uncertain goals."

There is another reason for Gou hung Tao, head of the new plant.

based on this, many small and medium-sized processing enterprises look forward to getting more support from the issuing brand enterprises.

Gou hung pointed out that if the brand enterprises can give certain support to SMEs, then the docking of production capacity will come to an end.

"Small enterprise building standardized factory building, management, R & D investment is not a bad thing, but brand enterprises promise small and medium-sized enterprises to give many orders, the two sides become strategic partners, and even become their production base, with such a" reassurance ", small and medium-sized enterprises are very willing to invest.

It is reported that Reynolds is working with dragon group for docking capacity negotiations.

there are also people in the industry who suggest that government departments can set up an organizing committee for brand clothing enterprises to link up the capacity of small and medium-sized enterprises to investigate the needs of brand enterprises and the short board of small and medium-sized enterprises, so as to help the two sides better realize docking, organize small and medium-sized enterprises to observe the foundry suppliers of brand clothing enterprises, learn from others' successful experiences, and discuss some related forums.