Mistresses Are The Main Consumers Of Luxury Goods.

< p style= "text-align: left" > the standard of the new millionaires and white-collar workers who started to use the real name brand is still improving.

Therefore, for a creative problem to come out, we need to "low-key luxury".

People are more interested in lifestyle than brand labels.

What kind of people do you think will be the main force of Chinese luxury goods? The pursuit of luxury goods by Chinese people has already exceeded foreigners in a sense. No wonder there are more luxury goods counters in Chinese cities.

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< p > China's sick luxury consumption concept < /p >

< p > the main force of luxury consumption in China is probably the following: those who love to show off their wealth, the third generation, the social celebrities, the extravagant rich two generation and the vain wage earners.

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< p > the importance of mistresses to luxury consumption: < /p >

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< p > social treasure baby /p.

< p > there are a handful of women in China known for their taste and spending power.

One of them is the ten thousand babies who often appear gracefully in "Vogue a target=" _blank "href=" http://www.91se91.com/ "dress < /a > beauty". His grandfather launched an economic reform in the countryside in the late 70s of last century, which brought prosperity and affluence to the countryside.

Wan Baobao once studied in the Sara School of Laurence, one of the most expensive universities in the United States, and now has her own jewelry brand.

There is also the brand ambassador of Louis Weedon (Louis Vuitton), the famous movie star Fan Bingbing, and Li Bingbing, and Cao Yinghui, the brand ambassador of Gucci (Gucci), who is easily confused with Fan Bingbing.

Although Cao Yinghui is not as famous as several other people, he has more influence.

Cao Yinghui's grandfather is Cao Guangbiao, who is known as "Hongkong wool spinning king" (no fashion Chinese net note: Cao Guangbiao is also the founder of Dragonair). He founded the "a target=" _blank "href=" http://www.91se91.com/ "clothing" /a company.

Her father was the owner of Tommy Hilfiger and Michael Kors and made them into an international brand.

Now, Cao Yinghui is one of several tycoons who are crazy about expanding stores in mainland China.

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< p > Hongkong celebrities Cao Yinghui < /p >

< p > Cao Yinghui and I are drinking coffee in the lobby of a five star hotel outside Beijing. She is wearing a lion pattern white shirt, trousers and high heel "a target=" _blank "href=" http://www.91se91.com/ "shoes" /a ", wearing a huge diamond earring, not unusual business.

She is now responsible for expanding her clothing company called Ai Connie J (Iconix) to the mainland.

This company has represented a large number of American independent a target= "_blank" href= "http://www.91se91.com/" > designer /a shop, from the London Fog with more than 80 years history to the brand Rocawear created by hip-hop Godfather Jay-Z.

By the end of this year, she and her partners will expand Ai Connie J to 700 stores in China.

She turned the brochure of the brand as simple as playing Monopoly games.

The problem is just the matter of license.

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< p > "many rich people don't know how to wear it," Cao Yinghui said. "So they only buy Logo's obvious big brand.

But their lovers are much more fashionable, and their mistresses know to wear designer brands.

As a mistress of a married man, they do not want to do that secretly in the US.

Their role is men's "social use" in private social interaction.

Therefore, they need to dress up and keep in shape, and they often know their lovers do the same thing.

Shopping lists are their most common tasks.

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< p > women know what those women who become mistresses are for /p.

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< p style= "text-align: center > > earring with Chane logo < /p >

< p > in Chanel (Chanel) store, 25 year old Qi recently changed a skirt, and then bought a brand logo earring.

She invited me to chat in a coffee shop. The coffee shop is facing the huge billboard of Emporio Armani.

She came from the northeast and opened a manicure shop in Beijing a few years ago. Now she often spends 60-70% of her income on the famous brand "a target=" _blank "href=" http://www.91se91.com/ "clothes" /a "and bags.

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< p > "I have no other hobbies. My only hobby is shopping."

She wore a lace dress and a necklace of Dior (Dior) made up of a "Dior" letter on her neck. A girl who came out of Chanel (Chanel) a few minutes ago wore the same "Beijing girl will also buy famous brand, even if it takes a month's salary."

The Chinese worship the luxury goods blindly. Some people hate the rich, but that is the sour grapes mentality. When they have money, they will buy famous brands. "

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< p > "fashion destroys some people and saves others.

A friend of mine told me that the famous brand in the store encouraged him to work hard.

It makes him work hard, or he really doesn't know what the meaning of living is.

But there are many women who do bad things for a famous brand bag or a famous brand watch.

They sell their bodies, and a friend of mine is ready to do so.

But more than 10000 yuan, at least 100000 yuan.

I don't see how wrong it is. After all, there are many ways to make money.

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< p style= "text-align: center > > Dior" Dior (Dior) necklace < /p >

< p > She quoted Deng Xiaoping's famous saying "no matter how white cats and black cats catch mice, even cats."

"Even if these girls have a respected white-collar job, they will sleep because of money and others, and there will always be enough money for you to take this road."

I suddenly realized that the coffee shop she brought me into was really the Costa cafe of Sichuan businessman Shi Jun and I talked about business.

Then she smiled and said, "if half the world is Chinese, these brands will go bankrupt."

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< p > China consumption revolution < /p >

A young couple pushed the door of Louis Weedon (Louis Vuitton) store in Beijing on Saturday night, P.

(Translation: shouldn't the clerk help open the door?) the man said, "they close at 9."

Congratulations, he remembers business hours so clearly.

He went straight to the wall that bought the handbag, while his wife looked at a A skirt and a pair of stilettos.

The man is wearing a pair of cloth shoes popular among government officials. The reason why they wear cloth shoes is very popular among officials. It is entirely because they want to get close to the traditional farmers who wear cloth shoes.

Yes, cloth shoes are a show for them.

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< p > "which one do you want to buy?" the wife asked him quietly, instead of letting the shop assistant take Louis Weedon Louis Vuitton Alma bags for her.

"Fuck! Buy things must be the most special."

He replied, "don't buy the same things as others.

Fuck! "< /p >

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< p style= "text-align: center" > Louis Vuitton Alma handbag < /p >

< p > she determines the color of red and red scarves.

The red scarf is the symbol of Chinese young pioneers. All the Chinese elementary school students should wear them when they go to school.

He paid 12200 yuan, almost 2000 dollars.

The whole process was less than 10 minutes, and then they drove away in a Audi armed police license.

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Louis Weedon's (Louis Vuitton), which opened just last month, is bigger than the "Shanghai house" just opened on the Champs Elysees street in Paris last month. Chanel (Chanel) in 2009 conducted a "Paris Shanghai" 2010 hand handiwork series fashion show in Shanghai. In November last year, an exhibition of cultural Chanel was also held in National Museum, China. Cartire (Cartier) in China's the Imperial Palace, formerly known as the Forbidden City, held a "Cartire treasure Art Exhibition"; Dior (Dior) held an exhibition of Dior and Chinese artists in Beijing's 798 art; Karl Lagerfeld held a show on the the Imperial Palace (Fendi) on 2009. < p > Gucci (Gucci) is a shop in Beijing.

In China, the annual disposable income of urban residents is US $3000, but it is estimated that China has 600 billionaires and more than one million millionaires.

Even if it's not for millionaires, Chinese people often spend too much money.

McKinsey management consulting predicts that by 2015, the upper middle class of China's annual income of 15 thousand to 30 thousand dollars will account for 1/4 of the total consumption of luxury goods in China.

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< p style= "text-align: center > > Celine bag < /p >

< p > a baker waved my favorite steamed bread to tell me that he bought his wife a wallet of CELINE (Celine) as a birthday gift (the price is probably 1/4 of his monthly salary).

Luxury goods are also expanding to Chinese cities that were previously considered backward, such as Kunming and Taiyuan.

According to Bain consulting, the Chinese spent about $43 billion on luxury goods last year, mostly in Hongkong, Macao and other global shopping resorts.

Of course, part of the reason is that the prices of these places are cheaper, and the high import tariffs will greatly increase the price of luxury goods in China.

(in Hongkong, there are not so many taxes in the mainland, and mainland people often queue for hours in front of shops. The tension caused by tourists from these mainland to Hongkong to buy luxury goods has even caused protests from Hongkong locals.

Even in Beijing, the Chinese consumers are willing to pay for the same Armani (Armani) package, which is 40% more than that in Milan.

Despite the recession in Europe, the US economy has falter and China's manufacturing industry has slowed down, luxury consumption is still growing.

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< p > in many ways, China's consumption concept is the same as elsewhere.

Everyone wants to wear good clothes, because it is comfortable enough, famous enough, enough to show off, enough to highlight identity.

But in other ways, luxury goods also have some unusual marketing opportunities in China. For example, according to Bain consulting, luxury consumption accounts for almost 25% of gift items.

Gifts for officials, gifts for lovers, gifts for customers.

That's why there are huge sales of wallets, jewellery and handbags.

They are much more suitable as gifts than fashion.

Who doesn't want to have a Louis Louis Weedon lantern bag made of lacquer and gold, worth 4500 yuan? To know, there are very many Chinese people who like to use "a target=" _blank "href=" http://www.91se91.com/ "leather" /a "Vuitton" business card holder.

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< p style= "text-align: center > > Burberry classic bag < /p >

< p > according to Bain consulting, another difference in China is that men buy more than women.

The Losangeles times recently reported that the sales of men's bags in China account for 45% of the total sales of luxury handbags in the Chinese market, while in the United States, the figure is only 7%.

In the current era of huge social and economic circulation, China's ostentatious consumption characteristics can not only attract customers, but also pride themselves among friends.

On the Internet, there is a word called "sun", that is, showing off wealth.

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< p > men shopping for shoes and women. < /p >

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< p style= "text-align: center > > Patek Philippe watch < /p >

A Chinese businessman flirted with me at the Costa coffee shop in Beijing's shinguang world, one of the most popular shopping malls in China. He showed a Patek Philippe watch with a built-in diamond and accused the salesman of his p latte.

He said his name was Shi Jun.

After sitting for half an hour, he offered me a price. "How about 40 thousand yuan a month?" (almost 6270 dollars plus free rent for a high-end apartment). With a strong Sichuan accent, he earned money from building residential buildings and office buildings in Qinghai and Xinjiang, China's border provinces. The Chinese government is encouraged to be completed by Han Chinese.

His wife from Sichuan is in Italy, maybe Switzerland.

His daughter went to high school in the United States, and he didn't even know exactly where it was.

In addition to hunting new women and shopping, he has nothing to do all day.

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< p > "I like luxury, I like to consume," he said.

"If I have money, I will spend them.

"He wears Salvatore Ferragamo shoes, Armani (Armani) polo shirts and Kiton trousers.

This wallet is from Bottega Veneta, and the socks are Prada (Prada).

Underwear? He said I would go with him to the hot spring, and then I would find the answer.

However, he assured me that the price was more than 800 yuan, that is, 125 dollars.

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"P." we went to the Kiton shop together. He tried a pair of jeans and was a little loose.

He asked the clerk to look for a tailor to adjust. The clerk told him, "yes, but you have to be here. You can't do it well."

This is the brand of Italy! "The history army was in a hurry.

He also needed a pair of new shoes to match the jeans, and we had to drive his Porsche Cayenne Turbo SUV to another mall in the neighborhood.

The first stop: John Rob (John Lobb), tried several pairs of driving shoes (Driving shoes), each pair of 11280 yuan.

The second stop: Berluti (Berluti), where he brushes a pair of blue suede casual shoes, looks like a cheaper price - 7200 yuan.

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< p > "we can do business together."

He said, "we can make a lot of money together and have a child."

The third stop: back to the lobby of the hotel, drinking tea with his coal boss friend.

His coal bosses friend assured me that he had more than 500 million yuan in net assets.

He seems to be a generation older than Shi Jun, and doesn't like Shi Jun's new shoes or fashionable style. When Shi Jun excitedly asked me how those shoes were, his coal bosses friend left.

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< p > for vanity < /p >.

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< p > the Aynsley bone china tea set used by the royal family of the United Kingdom is less than /p.

< p > Zhang Wanru, 30 years old.

She is the wife of Shen Guojun, the owner of Yintai group, a famous real estate developer in China.

I met her at a British tea shop on the ground floor of Yintai Center, Beijing second height, where a cup of tea was sold for 2380 yuan, and the Aynsley bone china tea set was used in the royal family.

Zhang Wanru is also from Sichuan.

She went to Paris and Milan to see four fashion shows, and is preparing to buy a European luxury house.

Recalling the career of a TV actor, the false eyelashes before the shooting and the contact lenses that magnify her pupils have made her crazy.

She carries a Balenciaga handbag, not a fake that sells on the outer street of the subway.

Fake brand names are rampant in China, and a gang of minors can be completed by illegal factories controlled by a gang of thugs.

As Chinese people can afford it, they start buying real goods.

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< p > > "let's not talk about these dark sides". Zhang Wanru's spokesman said, "consumers who buy fake brands are actually deceiving themselves. They are so pathetic."

Zhang Wanru went on to say, "an Hermes package, from every point of view, every detail of it is perfect, no matter how you see it, it is perfect."

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< p style= "text-align: center" > Louis Vuitton 2012 autumn winter advertisement < /p >

< p > for people like Zhang Wanru, it is no longer normal for a normal society to be able to afford some real luxuries.

Everyone should have goals and pursue life.

Apart from loving and caring for family, everyone also wants to improve their quality of life.

It's nothing to say. Taxi drivers all want Hermes and Louis Vuitton wallet, "Louis Weedon said.

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< p > "this has nothing to do with vanity. It reflects your existence value and your value to this society.

Some people say that Chinese people buy famous brands because of vanity. I think vanity is necessary.

Famous brand can prove your self-worth, you work hard to earn money, you deserve it. "

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< p > young rich two generation lovers < /p >

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< p style= "text-align: center > > Ed Hardy Tee < /p >

< p > Miss Zhou told me that the Ed Hardy brand grew very fast in China. At the end of the year, it will expand to 30 stores, and a tattooed, artificial drill T-shirt, which says "love dies hard", is sold in China for 1980 yuan (US $310), which is 4 times the US price.

There is also a series of dragon, tiger and constellation patterns that are very Chinese consumers' taste.

Mr. Zhou said that soft colors are very popular in China, and pink and light blue are also popular, as in Japan.

30 year old women and men all like to wear cartoon style shirts. Cute is more popular than sexy.

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< p > Dong Le and his girlfriend drive from Hebei to Beijing on weekends. His father is a real estate developer.

"I don't need to work at home."

This is his first visit to Ed Hardy. "This sweater is great."

His girlfriend said, "let him buy one, and he finally bought it."

"I'll try pants."

As he spoke, he rose from a pink leather stool.

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Less than P, after a while, the girlfriend helped Dong Leshi to dress and wrap his arms around his waist.

They tried for almost half an hour before the mirror to discuss whether to buy the same color.

"Do you like me to wear green?" asked Dong Le's girlfriend.

Dong Le replied, "I like grey.

This way we match. "

Dong Le tried a truck driver embroidered with black tiger pattern < a target= "_blank" href= "http://www.91se91.com/" > hat < /a >, "tiger and diamond, this is fashion."

It cost us 1000 dollars an hour later when they hurried back to Hebei.

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