LV Brand Core Value Declined Sharply, Brand Image Was Used In China "Rotten"?

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< p > if the passers-by randomly conducts a survey of "what is luxury", I believe that most people will mention "a href=" http://www.91se91.com/news/index_f.asp "> LV < /a > LV (Louis Vuitton), or even regard it as a symbol of luxury.

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The most direct reason for "P" is probably because it was the first "a" href= "http://www.91se91.com/news/index_c.asp" > luxury brand < /a >, which was first introduced to China and popularized.

It has been 152 years since the founding of the French court's imperial luggage to the brand name of the French court, and to the establishment of the modern luxuries empire by the symbol of the French bourgeoisie, and the establishment of the modern luxury empire.

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< p > however, with the rapid expansion of LV sales nowadays, the core value of the brand is declining rapidly, and the customers of the brand are becoming popular.

Take the Chinese market as an example, in 2010, LV broke through the layout strategy of China's second tier cities and began to march to the three tier cities in order to gain higher market share.

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< p > only unilaterally pursuing the maximization of profit maximizes the popularity of the brand, and gradually loses the sense of mystery and sense of luxury that luxury goods should have. LV is gradually abandoned by many high-end consumers who are seeking "rare things are expensive".

Coupled with the frenzied "worship" and counterfeiting of domestic counterfeiters, LV's brand image was really "rotten" in China.

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< p > when you see a LV in the street, are you really proud of the purchasing power of the Chinese people? Listen to a friend talking about an example of LV: in a luxury hall in Shanghai, Hang Lung Plaza, a woman dressed up in LV store looks at a newly arrived LV leather satchel.

After paying the money left, she appeared on a road bus.

LV has become an essential choice for bus congestion. Is this the true value proposition of LV? < /p >

< p > "not taking the road to go" is one of the reasons why LV has been pushed aside by high-end luxury goods and abandoned by high-end consumers.

LV a Raindrop Besace handbag with a retail price of up to 1960 US dollars is a bag like garbage bag.

It is said that the reason why this bag is so expensive is because it subverts the use of a special cortex, but looks like a plastic bag.

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< p > maybe that sounds reasonable, but with such a high price and so strange shape, I don't know how many people are willing to pay for it. Even more striking is that LV launched the red and white blue "a href=" http://www.91se91.com "woven bag" /a bag with a price of 25 thousand yuan.

It is made of leather with special texture and gloss, and gives the same quality as leather plastic.

The process and cost of this kind of leather bag are undeniable, but in fact it can only take the effect of being popular.

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< p > a Belgian artist raised more than a dozen pigs in the suburbs of Beijing. After putting the "LV monograms" pattern on the pigs, the price of each pig skin was as high as 750 thousand yuan.

Although this is not a product of LV, it seems that it is only with LV that we dare to speak like this. It is no wonder that today's big coffee "self requirement" has been degraded, and it is hard to get the respect of the past.

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< p > on the other hand, LV has been branded wildly "Shanzhai", which has also given the brand products a huge impact.

Counterfeiters can only take a fancy to consumers' desire for luxury goods and the "contradictory relationship" between the high price of luxury goods, so as to steal profits from them.

High imitation products commonly known as "goods", whether it is the overall material or details, and so on, are almost identical to the real product. It is very difficult for ordinary people to distinguish the authenticity from the naked eye, and even the franchised stores are hard to distinguish between the true and the false.

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The price of "P" is much lower than that of genuine goods, but it is much lower than that of genuine products, which satisfies the needs of some blind consumers.

In addition, the source of counterfeit products is generally hidden in the dark, which has caused great trouble to enterprises and related departments in the fight against counterfeiting.

Therefore, when issuing the sigh of "counterfeit goods everywhere", can we give some pity to luxury brands? After all, the grievance of the injured luxury brand is that it has not invited anyone to imitate itself.

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< p > in fact, no matter it is necessary to change the brand's own mental outlook, or resist the malicious malice of the external environment, LV wants to reshape the quality and image of the luxury goods in the hearts of the audience, so as to calm down when the international demand environment slows down and the economic structure is reshuffled, so as to plan a more perfect blueprint for the continuation of the high-end positioning.

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