Fashion Personalized Casual Wear Presents A Hot Trend.

< p > < a > href= > http://www.91se91.com/news/index_f.asp > female fashion > /a > the market has always been the main body of the clothing market. It has been leading the fashion and trend, and is the representative of fashion and nature.

The frequency and amount of clothing purchased by women are the largest in the whole clothing consumption group.

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"P", therefore, many enterprises and resource wars in the women's fashion market, women's fashion brands are numerous, there is little difference between the brands.

The market analysis occupancy rate between the top ten brands is not very different, and the total number of brands is only about 20%.

Chinese women's fashion brands have strong regional color, but no brand has been formed in the whole country.

For example, the "Han style" clothing with colorful colors, large color blocks and fashionable fashionable styles, Hangzhou women's fashion industry with Jiangnan civilization smell and Shenzhen and Guangdong Humen women's fashion industry with Hong Kong and Macao characters.

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At present, there are not many foreign brand channels and high cost positioning, but its influence on the high-end fashion market of women and the influence on fashion trend of Chinese women are very strong. P

At the same time, in order to open up a broader hinterland market and occupy the high-end female fashion market, foreign brands have been joining the other international brands faster and faster, and the competition in the Chinese market is becoming more and more intense.

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< p > > according to the "2012-2016 year Chinese women's fashion industry investment analysis and in-depth research consultation report" released by China industry research network, the sales volume of women's fashion market in China reached 5 billion 200 million in 2011, an increase of 10 over the same period last year.

51%.

Dress and adornment occupy an important position in women's daily consumption.

The market scale reached 389 billion yuan in 2011.

China's textile and garment enterprises have increased profitability compared with the same period in 2010 under the combined effect of strong domestic sales and accelerated industrial restructuring.

First, a href= "http://www.91se91.com/news/index_s.asp" > pformation and upgrading < /a >, with the advantages of independent brand and scientific and technological strength, showed stronger competitiveness and anti risk ability in the difficult times of the industry.

The textile and garment industry has expanded from "capacity expansion" to "value growth", from "relying on exports" to "taking account of both inside and outside".

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< p > this shows that the growth of China's textile and garment industry is slowing down and the supporting role of the domestic demand market for the operation of China's textile and garment industry is further consolidated.

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< p > expert analysis shows that the market competition pattern of Chinese women's fashion industry is rapidly changing from the past price competition to the competition of the comprehensive factors such as style, fashion, sales environment, cultural heritage and brand status.

Women's fashion brands, which have considerable strength, have risen rapidly. Although they are faced with many difficulties, they cannot afford to belittle themselves.

European and American brand women's fashion market has a history of about 100 years, representing the mainstream trend of women's fashion industry today.

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< p > < strong > Investment Analysis of Chinese women's fashion industry < /strong > < /p >

< p > with the maturity of Chinese consumers' consumption concept and the continuous expansion of the Chinese market, the world women's fashion brand has also entered China. The Chinese market has increasingly become an important part of the world's women's fashion.

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< p > according to market research, although there are a large number of female fashion enterprises in China, there are many problems such as high inventory, slow turnover speed and homogenization of products. At the same time, consumers' loyalty to women's fashion brands is low and market share is not stable, making price war and terminal promotions frequently staged.

The market competition pattern of Chinese women's fashion industry is rapidly changing from the past price competition to the competition of the comprehensive factors such as style, fashion, sales environment, cultural heritage and brand status.

Coupled with the increase in production costs, sales decline and profit margins of garment enterprises, some garment enterprises have shifted their focus to the two or three tier cities, taking the second tier cities as the starting point for their development and expansion, bringing the fierce market competition to the original two or three tier area.

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< p > design power is relatively weak.

Because women's fashion has the characteristics of novel design, high technology content, strong fashion, small batch, short cycle, fast change and so on, it can be said that design is the soul of women's fashion.

The strength of Chinese women's fashion design mentioned here mainly includes two aspects: first, the gap of cultural connotation, although many excellent and highly educated designers are emerging in China, but the design and the education of beauty are more derived from the essence of foreign countries, and can not fully express the unique cultural heritage of China. Second: the ability of design is restricted by the backward technology and equipment of some enterprises, and the matching of accessories and accessories can not keep up with the development of design, so many good design works can not become the perfect clothing products.

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< p > women's fashion brand enterprises with considerable strength have risen rapidly.

Industry experts say that although we are faced with many difficulties, we must not belittle ourselves.

European and American brand women's fashion market has a history of about 100 years, representing the mainstream trend of women's fashion industry today.

The fashion of Chinese fashion brand women's fashion management has just started since the early 90s of the last century. Just like the Chinese economy, although it started late, it developed very rapidly. The fashion of Chinese and American women's fashion has gone through ten years. The fashion of Chinese brand women's fashion may only take 35 years to finish.

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< p > in recent years, with the rapid development of women's fashion market and the gradual intensification of competition, a number of women's fashion brands with considerable strength have emerged in the survival of the fittest market, and the industrial clusters with obvious regional colors have been born.

At the same time, many large female fashion companies have extended more than one brand at present. Chinese female fashion enterprises are moving from single brand to multi brand and multi category to achieve brand strategy.

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< p > diversification of sales channels.

According to the market survey, with the rapid development of garment industry and the continuous increase of consumption demand, the sales channels of clothing commodities in China have changed greatly.

The marketing channels of garment enterprises are not only limited to traditional department stores, self built channels, and stationed in large shopping centers in the form of exclusive stores, but also focus on building a new multi-level sales network, such as high-end flagship stores, clapping stores, online stores, Advanced Custom Stores and supermarket stores.

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< p > in fact, since 2009, many garment enterprises have opened online stores, such as online stores and franchised stores. In the Taobao mall, hundreds of clothing brand manufacturers have set up official flagship stores, such as European time, Yi Hui, Esprit, Taiping bird and other famous women's clothing brands.

Consumers can find the latest and most fashionable products on the Internet, satisfying the consumption psychology of the new generation of consumers in pursuit of fashion, convenience and experience.

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< p > first, the output of women's fashion industry in China is not low, and there are many varieties, colors and styles. The level of production technology, equipment and management has been greatly improved. It can undertake the processing of any famous women's fashion in the world. However, at present, the high-end women's fashion market in China is almost exclusively occupied by foreign brands, and few Chinese women's fashion brands can go out of the country.

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< p > Second, in women's fashion products, < a href= "http://www.91se91.com/news/index_p.asp" > Shenzhen < /a > Hangzhou and Humen women's fashion has also been magnificent and has its own characteristics.

But China is mainly distributed in the Pearl River Delta, Yangtze River Delta, Bohai rim and southeastern coastal areas, and the women's fashion industry is scattered and weak.

The concentration of female fashion products in China has always been lower than that of men's clothing, and the stability of the brand is poor and the life cycle is short.

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< p > Third, female fashion requires new design, high technology content and strong effectiveness, which determines that the production mode of production enterprises has the characteristics of small batch, variety and rapid development.

However, the technology and equipment of some women's fashion industry in China are still relatively backward. The matching of accessories and accessories can not keep up with the development of garment industry, and the problems such as fabric dependence on imports of high-grade products still exist. Compared with the international advanced level, there is still a certain gap between the design concept and brand culture level, and the design power is relatively weak.

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< p > Fourth, the quality of products between enterprises is uneven, and the quality of products of some women's fashion companies is still unstable.

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< p > fifth, the supply structure of women's fashion industry in China mainly consists of three main types, namely, export processing, order trade, OEM processing of domestic products, and production and operation of private brands.

Export processing enterprises generally have a certain scale of production, and their production and operation activities are easily affected by the international political situation and economic environment.

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< p > in the face of the existing problems and the coming post quota era, according to the current situation and the development of women's fashion industry in China, the Research Institute of the Chinese Research Institute of Pu Hua believes that the organization of women's fashion industry will focus on "quality, innovation and rapid response", vigorously promote the industry to establish Scientific Outlook on Development, promote the strategy of women's fashion brand, and do more practical work in guiding the enterprises to take a new road to industrialization.

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< p > women's fashion market research and analysis: the women's fashion market has always been the main body of the clothing market. It has always been leading fashion and fashion, and is a representative of fashion and personality.

The frequency and amount of clothing purchased by women are the largest among all clothing consumption groups.

As a result, there are many women's fashion brands in the women's fashion market, where there is a big gap between brands.

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< p > according to statistics, the market share of the top ten brands is not large, and the sum is only about 15%.

Domestic women's fashion brands have strong regional color, and there is not a "Han style" clothing that can scale and influence in the whole country, such as brightly coloured, large color blocks, combined with fashionable fashion styles, Hangzhou women's fashion industry with Jiangnan culture and Shenzhen and Guangdong Humen women's fashion industry with Hong Kong and Macao style.

The positioning of many domestic women's fashion brands is basically positioned in the middle and low market, and there are few well-known brands in the high-end market.

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< p > at the same time, with the maturity of domestic consumers' consumption concept and the continuous expansion of the domestic market, the world women's fashion brand has also entered China, and the domestic market has increasingly become an important part of the world's women's fashion.

Foreign women's fashion brands have entered the first tier cities or specialized stores or counters in China.

Although it has fewer channels and higher price positioning, its impact on the high-end market of women's fashion and its impact on domestic women's fashion trends are huge, basically occupying the high-end market.

At the same time, in order to expand the mainland market and occupy the high-end female fashion market, the foreign brands are moving faster and faster, and the market competition is becoming more and more intense.

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< p > < strong > leisure Women's fashion continues to sell well < /strong > < /p >

< p > with the continuous development of international fashion and leisure trends, casual female fashion will continue to sell well, and the design concept of leisure style will gradually penetrate into all areas of the clothing market, so that traditional women's fashion reflects a more modern social leisure color.

In modern society, women are eager to return to the relaxed and free state of mind after intense work, and also lay a foundation for the flourishing of casual female fashion.

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< p > < strong > the personalization of women's fashion is becoming more and more prominent. < /strong > < /p >

< p > clothing has become the external expression of self character and self pursuit. Choosing personalized clothing that you like is a mainstream fashion.

Color matching and style design have become the key factors affecting women's fashion sales.

In addition, personalized services will be gradually deepened. Apart from tailoring and tailoring, there will also be personalized services such as special design to meet the needs of women at different levels.

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< p > < strong > healthy clothing will become the highlight of consumption < /strong > /p >

The increasingly busy work of "P" has prompted people to pursue a more comfortable, relaxed and tasteful way of life.

Under the influence of this lifestyle change, women's demand for clothing will also change accordingly.

It tends to be casual, diversified, personalized, fashionable and branded.

From the perspective of market consumption, clothing with natural ingredients such as cashmere, pure cotton, real silk and hemp will continue to be popular among women.

The style of women's fashion has changed from simple, generous and substantial to the pursuit of nature, comfort, romance and personality.

Women are more interested in wearing clothes to show their cultural level and taste.

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< p > < strong > women's fashion market is more fragmented < /strong > < /p >.

< p > the development of new industries, the improvement of education level and the development of multiculturalism, the economic strength of young women is constantly increasing. People's consumption concept is constantly changing, and brand awareness is more intense.

The segmentation of women's fashion brands will continue to increase with the needs of consumers.

The brand effect will be more obvious.

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< p > experts point out that the core value of a brand is to express the value of customers' mind, and to achieve mutual recognition is the reason for customers to buy.

Although the demand for high-end fashion brands in China has been increasing and forming a certain scale, the increasing number of small and medium-sized female fashion enterprises, most of them do not attach enough importance to the brand, and are mainly low-quality, non creative imitation, which makes the supply of the middle and low market more than enough.

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< p > in addition, the competition of women's fashion brands is mainly about price, which makes market competition enter a vicious circle.

This repeated positioning can achieve short-term benefits, save design costs and avoid market risks for the time being, but it can not form brand style, brand personality or even brand culture that distinguishes them from other brands.

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