Quanzhou Starts To Enter The Brand Maturity Period Of Shoes Brand Initiative Rights Protection

"This series of remote rights protection events, after marking the brand cultivation period, Quanzhou The brand has entered the brand maturity period of active rights protection. Reporters learned that the recent well-known local brands such as PEAK, Mu Lin Sen, rich birds and so on have begun their hard and lengthy brand off-site rights protection activities.

"Through safeguarding rights and purifying the brand's living environment, the demands of Quanzhou enterprises have changed from the exposure rate and popularity of the brand to the promotion and maintenance of brand reputation." A well-known sports brand leader told reporters.

　 Take the initiative to capture 16000 pairs of counterfeit Sports shoes

Lin Dongliang has been very busy recently. He is a member of the Quanzhou famous brand research association and a practical expert group of the office of the leading group of intellectual property protection in Fujian. He is well versed in the way of protecting intellectual property rights. He has just helped PEAK fight a beautiful brand war in Wenling, Zhejiang. "The amount of the case is huge, and 16000 pairs of fake PEAK sports shoes have been found at the scene," Lin Dongliang told reporters with a smile.

This is not his first attack. Not long ago, another precision sniping in Shantou, Guangdong, directly sent the infringer to prison. "The other party's infringement is also a trademark exclusive right of PEAK. Because of serious circumstances, it constituted a criminal offence according to law, so the relevant departments started the criminal accountability procedure." Lin Dongliang revealed.

In fact, not only PEAK, emperor card, rich bird and Mu Lin Sen are also carrying out their own brand rights protection actions.

Lin Dongliang said that Quanzhou is a brand of forest. In the increasingly spectacular Quanzhou brand square, many of them have become the leaders of domestic counterparts, and have become the object of counterfeiting counterfeiters in the field.

The infringement caused 47 trademark objections a year.

"With the gradual improvement of brand awareness, intellectual property rights such as trademarks and font names are facing the embarrassment of counterfeiting, infringement and even fake goods. And this kind of annoyance has become the trouble of local enterprises' growing up. Lin Dongliang said.

Such trouble also plagued CABBEEN. Clothes & Accessories . As the most favored men's clothing Designer Brand, CABBEEN has attracted much attention in the domestic fashion and leisure sector. However, all kinds of "edge ball" also emerged. "Such as" CABBEEN Fox "," CABBEEN city "and other card playing activities emerge in endlessly. Yang Jianqun, vice president of CABBEEN group, said earlier that "last year in Beijing for 3 months, 47 trademark objections were raised, with an average cost of 20 thousand yuan each."

"Every year, we need to spend huge manpower and material resources in the work of trademark rights protection." The same problem also plagued the enterprises such as Bin Nu and San Tian Hu.

"Growing pains" is much more than trademark infringement. What is more distressing for enterprises is that once the trademark is counterfeited, it will eventually affect the reputation of the enterprise brand. Lin Dongliang told reporters that from the Sanlu incident and the recent outbreak of liquor plasticizer event, we can see that the visibility of the product is not necessarily equivalent to the reputation, which determines the image of products in the minds of consumers is the reputation, and these fake products are bought and used by uninformed consumers, causing great harm to the brand reputation of enterprises.

Civil recovery makes up the cost of safeguarding rights of enterprises

For local enterprises, it is costly to build a famous brand. The relevant official of Fujian orwei trademark office told reporters that piracy counterfeiting behavior will not only cause great harm to the intangible value of the brand, but also the cost of safeguarding rights is extremely expensive.

"After investigating the infringement act in the industry and Commerce Department, the court may file a civil action according to the punishment instrument, and claim it according to law." Lin Dongliang said that many enterprises mistakenly believe that after the industry and commerce departments have investigated and dealt with, the right protection behavior has come to an end. In fact, it can also initiate a subsequent civil claim procedure to compensate for the losses caused by infringement to the production and operation of enterprises, and the cost of safeguarding rights.

In Fujian Kai Quan law firm's relevant person in charge, violations often occur in different places, with greater concealment, difficult evidence collection, and professional team tracking and docking, so the cost is often considerable, so that enterprises are struggling to cope.

"We have suggested that Peak The proceedings for civil claims have been initiated against the infringers in Wenling, and civil claims litigation in Shantou's infringement cases is also being prepared. Lin Dongliang said that this aspect will increase the deterrence of infringement, and on the other hand, it can also make up for the loss of enterprises to a certain extent.