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More Measures To Promote The Haining China Leather City

2012/12/5 17:25:00 6

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Haining China Leather City Leather Market

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When p was approaching cold winter, Haining China's "a target=" _blank "href=" http://www.91se91.com/ "leather" /a "city ushered in the annual sales peak season. Reporters learned from the leather city marketing department, this year, Haining China Leather City will be more popular last year. As of the end of November, the flow of leather city has reached 4 million 300 thousand passengers, an increase of nearly 10% compared with last year, and it is estimated that the annual passenger volume will exceed 5 million 600 thousand passengers. Turnover is expected to exceed 10 billion yuan this year. 
"P >" in many industries are facing the "test of the year", how can Haining China Leather City rise to the contrary? The reporter has learned that, as the largest and most influential leather professional market in China, Haining Leather City in China has achieved substantial growth in business revenue and company income through changing itself and meeting market demand, and has also formed a good momentum of vigorous development throughout the country. 
 has Europe "acting factory" /p >
 recently, a number of leather garments made by enterprises in Turkey and Italy have been shipped to Haining, Zhejiang. Once they are listed, they are favored by consumers. Some styles even make up 3 goods. But unlike in the past, these authentic European products all had the brand of Kaiyang from Haining, China. 
There are a lot of local enterprises for European enterprises to produce OEM < a target= "_blank" href= "http://www.91se91.com/" > dress < /a >, but enterprises that put their brands on foreign orders are few and far between P. Xu Jianyang, general manager of Haining Kaiyang Garments Co., Ltd., who has accidentally become a "crabs", told reporters: "these leather garments are supplied by European manufacturers. These manufacturers include companies specializing in luxury goods such as Hermes and D&G. In the traditional division of labor in the international industrial chain, it has always been the design of European businessmen and the OEM of Chinese enterprises. Now this traditional mode has been reversed in Haining. 
 April this year, the Haining Leather Industry Association organized a batch of leather enterprises to study and inspect Turkey and Italy. Europe's < a target= "_blank" href= "http://www.91se91.com/" > clothing < /a > industry has a long history, advanced production technology and enterprise scale let Xu Jianyang shine. The heart of Xu Jianyang put forward to the other party tentatively, can you ask the other party to "Kaiyang" brand foundry, did not expect to hit it off. In addition, Kaiyang also plans to gradually increase the proportion of foreign OEM in business, and provide "affordable luxury" for Chinese consumers. 
 it is learnt that the entire leather city of Haining is becoming more and more internationalized. At present, the Turkey leather garment manufacturers association and Italy Leather Association have set up a special brand sales area in leather city. Among them, the brand and product production will be 100% from Turkey and Italy, so as to achieve genuine "original flavor". Chairman of the China Leather City of Haining has told reporters: "in recent years, the domestic and foreign economic environment of China's leather industry has undergone great changes. The desire of the international leather enterprises to enter the Chinese market is more and more intense. Chinese leather enterprises are also in urgent need of the injection of International resources such as design, research and development. 
 opening night market to customers, /p >
 in the impression of people who have been to the leather city of Haining, leather city will be gradually cold at five or six p.m. most shops will be closed. But recently, in order to cope with the coming of the peak season, leather city has built the brand fashion center for the first time to become a "night market", so that customers coming from other places can still stroll around the night if they do not have enough time during the day. Since the construction of leather city in Haining in 1994, leather city has been opening the night market for the first time for many years. 
 opening night market is the most direct way for enterprises in the center of brand fashion to extend their business hours, but most leather enterprises are very active. Compared with daytime, business in the night is better. The Zhejiang AI Fashion Fashion Co., Ltd., located in the center of brand fashion, has been feeling very good since it increased its business hours in September this year. 
 another notable change is that fashion is first launched on the counter of China Leather City in Haining. In the newly opened fashion Hall of the first floor of the Plaza of China leather city flagship store in Haining, the famous fashion brands such as Ya Ying, long Zi and Kaiser have already taken the lead in the "beachhead", and 400 to 500 square meters of "big shops" are everywhere. A brand expert thinks that the appearance of cloth brand fashion makes Haining China Leather City more rich and full, and consumers can get the "one-stop" shopping pleasure, while leather city has gained a brand new growth space. 
 "going out" is also one of the main strategies of Haining China Leather City. At present, Jiangsu Shuyang, Liaoning two fort, Henan Xinxiang, Sichuan Chengdu four Haining Leather City chain market has been established and opened, in the future, will also be opened in Beijing, Harbin and other sub markets. The output of the leather city brand has led to a substantial increase in the company's revenue. In 2011, the company's operating income increased by 82.03% over the same period last year, and its profit grew by 131.48% over the same period last year. More importantly, many a href= "http://www.91se91.com/news/index_p.asp" > Haining < /a > leather brand also followed the leather city's footsteps to go out, forming a good momentum of Haining leather's vigorous development in the whole country.